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Mobile Value-added Services in Cloud Market: Global Drivers, Restraints, Opportunities, Trends, and Forecasts up to 2023

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Mobile Value-added Services in Cloud Market: Global Drivers, Restraints, Opportunities, Trends, and Forecasts up to 2023


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Mobile Value-added Services in Cloud Market: Global Drivers, Restraints, Opportunities, Trends, and Forecasts up to 2023

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Mobile Value-added Services in Cloud Market: Global Drivers, Restraints, Opportunities, Trends, and Forecasts up to 2023



Executive Summary

Mobile Value-added Services in Cloud Market: Global Drivers, Restraints, Opportunities, Trends, and Forecasts up to 2023

Overview

The advanced connectivity technologies, such as 4G & 5G networks, Wi-Fi, etc., have increased the penetration of Internet and smartphones across the world. The increasing Internet penetration has led to the expansion of several innovative technologies in recent years. Value-added Services (VAS) is one such service, which has been considered as a major revenue stream by numerous companies. Unlike conventional VAS, cloud VAS is offered through cloud platforms, and these are offered only through a mobile phone. The mobile value-added services have become a new revenue stream for the companies in recent years due to the low-cost ownership nature and low expenses of building systems on cloud platforms.

Cloud VAS has become a mainstream business for a wide range of companies to target their customers and improve their revenue. The wide expansion of cloud VAS helps the users to find a more suitable facility. Cloud-based VAS offers a variety of services such as consumer-based utility services, digital payments, m-commerce, and location-based services among others. The emerging Internet-based businesses and mobile-based commerce platforms are fostering the adoption of cloud-based VAS.

Market Revenue and Segmentation Analysis

The mobile value-added services in cloud market revenue is estimated to be USD 67.79 billion in 2017 and is expected to reach USD 222.87 billion by 2023, growing at a CAGR of 21.9% during the forecast period 2017-2023.

The report covers VAS types, industries, players, delivery platforms, and regions. VAS types include consumer VAS and enterprise VAS. The consumer VAS segment is growing in recent years as consumers are moving toward more digitalized solutions. The growing Internet and smartphones penetration is mostly fueling the segment growth. Also, the changing customer behavior has led to the increase in the adoption of cloud VAS by value chain players. The enterprise VAS is growing due to the increasing adoption by private SMEs, large enterprises, and governments. The enterprises are realizing that smartphones user base could unleash new business opportunities, and it is also the easiest way to reach the customers. The consumer VAS market revenue is estimated to be USD 48.4 billion in 2017 and is expected to reach USD 171.7 billion by 2023, growing at a CAGR of 23.5% during the forecast period 2017-2023.

The industries include telecom & IT, media & entertainment, BFSI, retail, education, healthcare, government, and others. The telecom & IT industries are expected to become the major adopters of cloud-based MVAS due to the need for finding an alternative revenue source to voice calls. Media & entertainment and BFSI are the leading industries after telecom & IT. Retail, education, healthcare, and government industries are expected to adopt cloud-based MVAS owing to the increasing demand for mobile apps, bulk SMS, system generated voice calls for both service delivery & collecting feedback, and others. These industries are expected to adopt uninterrupted communication mediums to get in touch with the huge customer base across the regions they operate.

The players segment is classified into four major categories such as content providers, content aggregators, network providers, and technology enablers. The value chain players are focusing on offering sophisticated services due to increasing demand for cloud MVAS. The network providers are expected to gain significant market revenue followed by content providers. The increasing penetration of smartphones and Internet across the regions is enhancing the business opportunities for a wide range of market players. Content providers and content aggregators are expected to grow at a higher CAGR, followed by network providers and technology enablers. These players are largely getting benefitted from the increasing demand for informative content among the user groups.

The delivery platforms include SMS, voice, video, WAP & App, and others. The SMS delivery platform is a traditional service, but has moved to cloud platform in recent years due to the merging of conventional mobile apps with social media apps such as Facebook Messenger, Truecaller, etc. Also, the bulk message services are becoming much popular in recent years due to the increasing need for customer-centric VAS and informative texts. Voice, video, and WAP are expected to witness huge growth due to increasing demand for the bulk message and informative services from the enterprises and individuals. Cloud-based bulk SMS services are expected to drive the market at a CAGR of 21.5% during the forecast period 2017-2023, and the WAP & App service is an emerging segment, growing at a CAGR of 25.1% during the forecast period 2017-2023.

Regions Analysis

The regions covered in the report are Americas, Europe, Asia Pacific, and ROW. Among these, the Americas is expected to grow at a higher CAGR during the forecast period 2017-2023. The APAC and MEA regions are expected to grow at a higher rate post-2021 due to the low adoption rate of smartphones in several countries in the region. The telecom and smartphones companies are expected to play a vital role in developing the necessary infrastructure by improving 3G and 4G Internet penetration rates.

Benefits and Vendors

The report contains an in-depth analysis of vendor profiles, which include financial health, business units, key business priorities, SWOT, strategies, and views; and competitive landscape. Mobile VAS in cloud is expected to change the shape of industries by 2025 with its wide range of capabilities. The report includes the details about vendors such as Cisco Systems, Vodafone Group, AT&T, IBM, Infosys, Skystream Technology, DashData, Mobile2Win, Value First Digital Media, and ACL Mobile Limited.

The study offers a comprehensive analysis of the Mobile Value-added Services in Cloud market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for companies to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, it helps the venture capitalists in understanding the companies better a

Table of Contents

1 Industry Outlook 10

1.1 Industry Overview 10

1.2 Industry Trends 11

1.3 PEST Analysis 12

2 Report Outline 13

2.1 Report Scope 13

2.2 Report Summary 14

2.3 Research Methodology 16

2.4 Report Assumptions 17

3 Market Snapshot 18

3.1 Total Addressable Market 18

3.2 Segmented Addressable Market 19

4 Market Outlook 20

4.1 Overview 20

4.2 Market Trends 21

4.3 Porter 5 (Five) Forces 22

5 Market Characteristics 23

5.1 Evolution 23

5.2 Ecosystem 24

5.3 Market Segmentation 25

5.4 Market Dynamics 26

5.4.1 Drivers 27

5.4.1.1 Affordability of smartphones 27

5.4.1.2 Increasing internet penetration 27

5.4.1.3 Growing demand for entertainment services 27

5.4.2 Restraints 27

5.4.2.1 Internet outage and traffic overloads 27

5.4.2.2 Bandwidth optimization 27

5.4.2.3 Low penetration in rural areas 28

5.4.3 Opportunities 28

5.4.3.1 Growing demand for location based services 28

5.4.3.2 Increasing demand for enterprise and consumer services 28

5.4.3.3 Growing Demand for Video analytics 28

5.5 DRO-Impact Analysis 29

6 Players: Market Size & Analysis 30

6.1 Overview 30

6.2 Network Providers 30

6.3 Content Providers 31

6.4 Content Aggregators 32

6.5 Technology Enabler 33

7 Industries: Market Size and Analysis 34

7.1 Overview 34

7.2 BFSI 35

7.3 Education 36

7.4 Government 37

7.5 Healthcare 38

7.6 Media and Entertainment 39

7.7 Retail 41

7.8 Telecom & IT 42

7.9 Others 43

8 VAS Types: Market Size & Analysis 45

8.1 Overview 45

8.2 Consumer VAS 45

8.3 Enterprise VAS 46

9 Delivery Platform Types: Market Size & Analysis 48

9.1 Overview 48

9.2 SMS 48

9.3 Voice 49

9.4 Video 49

9.4.1 Video Portal: 49

9.4.2 Video SMS: 49

9.5 Digital Platforms 50

10 Regions: Market Size and Analysis 51

10.1 Overview 51

10.2 Americas 53

10.2.1 Overview 53

10.2.2 The US 54

10.2.3 Canada 55

10.2.4 Brazil 56

10.2.5 Mexico 57

10.3 Europe 58

10.3.1 Overview 58

10.3.2 The UK 59

10.3.3 Germany 60

10.3.4 Spain 60

10.3.5 France 61

10.3.6 Italy 62

10.3.7 Others 63

10.4 Asia Pacific 64

10.4.1 Overview 64

10.4.2 China 65

10.4.3 Japan 66

10.4.4 South Korea 66

10.4.5 India 67

10.4.6 Australia 68

10.4.7 Southeast Asia 69

10.5 MEA 70

10.5.1 Overview 70

10.5.2 Israel 71

10.5.3 UAE 72

10.5.4 Saudi Arabia 72

10.5.5 South Africa 73

10.5.6 Turkey 74

11 Vendors Profile 75

11.1 Cisco Systems, Inc 75

11.1.1 Overview 75

11.1.2 Business units 76

11.1.3 Geographic revenue 77

11.1.4 Business focus 77

11.1.5 SWOT analysis 78

11.1.6 Business strategies 78

11.2 Vodafone Group Plc 79

11.2.1 Overview 79

11.2.2 Business Units 80

11.2.3 Geographic Revenue 80

11.2.4 Business Focus 81

11.2.5 SWOT Analysis 81

11.2.6 Business Strategies 82

11.3 AT & T Inc. 83

11.3.1 Overview 83

11.3.2 Business units 83

11.3.3 Geographic revenue 84

11.3.4 Business focus 85

11.3.5 SWOT analysis 85

11.3.6 Business strategies 86

11.4 IBM 87

11.4.1 Overview 87

11.4.2 Business Units 87

11.4.3 Geographic Revenue 89

11.4.4 Business Focus 90

11.4.5 SWOT Analysis 90

11.4.6 Business Strategies 91

11.5 Infosys 91

11.5.1 Overview 91

11.5.2 Business Units 92

11.5.3 Geographic Revenue 93

11.5.4 Business Focus 94

11.5.5 SWOT Analysis 94

11.5.6 Business Strategies 95

12 Companies to Watch for 96

12.1 Skystream Technology 96

12.1.1 Overview 96

12.1.2 Key Offerings 96

12.2 DashData 96

12.2.1 Overview 96

12.2.2 Key Offerings 96

12.3 Mobile2Win Pvt. Ltd 97

12.3.1 Overview 97

12.3.2 Key Offerings 97

12.4 Value First Digital Media Pvt. Ltd 97

12.4.1 Overview 97

12.4.2 Key offerings 97

12.5 ACL Mobile Limited 98

12.5.1 Overview 98

12.5.2 Key offerings 98

13 Competitive Landscape 99

13.1 Competitor Comparison Analysis 99

Annexure 100

Abbreviations 100

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

Charts

CHART 1 PEST ANALYSIS OF MOBILE VALUE-ADDED SERVICES IN CLOUD 12

CHART 2 RESEARCH METHODOLOGY OF MOBILE VALUE-ADDED SERVICES IN CLOUD 16

CHART 3 GLOBAL MOBILE VAS REVENUE, 2017-2023 (USD BILLION) 18

CHART 4 GLOBAL MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 19

CHART 5 PORTER 5 FORCES MOBILE VALUE-ADDED SERVICES IN CLOUD 22

CHART 6 EVOLUTION OF MOBILE VALUE-ADDED SERVICES IN CLOUD 23

CHART 7 ECOSYSTEM OF MOBILE VALUE-ADDED SERVICES IN CLOUD MARKET 24

CHART 8 MARKET SEGMENTATATION OF MOBILE VALUE-ADDED SERVICES IN CLOUD 25

CHART 9 MARKET DYNAMICS-DRIVERS, RESTRAINTS, AND OPPORTUNITIES 26

CHART 10 DRO-IMPACT ANALYSIS OF MOBILE VALUE-ADDED SERVICES IN CLOUD 29

CHART 11 NETWORK PROVIDER CLOUD MVAS MARKET SHARE, 2017-2023 (USD BILLION) 31

CHART 12 CONTENT PROVIDER CLOUD MVAS MARKET SHARE, 2017-2023 (USD BILLION) 31

CHART 13 CONTENT AGGREGATORS CLOUD MVAS MARKET SHARE, 2017-2023 (USD BILLION) 32

CHART 14 TECHNOLOGY ENABLER CLOUD MVAS MARKET SHARE, 2017-2023 (USD BILLION) 33

CHART 15 BFSI MOBILE VALUE-ADDED SERVICES MARKET REVENUE, 2017-2023 (USD BILLION) 35

CHART 16 EDUCATION MOBILE VALUE-ADDED SERVICES MARKET REVENUE, 2017-2023 (USD BILLION) 36

CHART 17 GOVERNMENT MOBILE VALUE-ADDED SERVICES MARKET REVENUE, 2017-2023 (USD BILLION) 37

CHART 18 HEALTHCARE MOBILE VALUE-ADDED SERVICES MARKET REVENUE, 2017-2023 (USD BILLION) 39

CHART 19 MEDIA & ENTERTAINMENT MOBILE VALUE-ADDED SERVICES MARKET REVENUE, 2017-2023 (USD BILLION) 40

CHART 20 RETAIL MOBILE VALUE-ADDED SERVICES IN CLOUD MARKET REVENUE, 2017-2023 (USD BILLION) 41

CHART 21 TELECOM & IT MOBILE VALUE-ADDED SERVICES IN CLOUD MARKET REVENUE, 2017-2023 (USD BILLION) 42

CHART 22 OTHERS MOBILE VALUE-ADDED SERVICES IN CLOUD MOBILE VALUE-ADDED SERVICES MARKET REVENUE, 2017-2023 (USD BILLION) 43

CHART 23 CONSUMER VAS MARKET REVENUE, 2017-2023 (USD BILLION) 46

CHART 24 ENTERPRISES MVAS MARKET REVENUE, 2017-2023 (USD BILLION) 47

CHART 25 US MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 54

CHART 26 CANADA MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 55

CHART 27 BRAZIL MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 56

CHART 28 MEXICO MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 57

CHART 29 UK MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 59

CHART 30 GERMANY MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 60

CHART 31 SPAIN MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 61

CHART 32 FRANCE MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 61

CHART 33 ITALY MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 62

CHART 34 OTHERS MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 63

CHART 35 CHINA MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 65

CHART 36 JAPN MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 66

CHART 37 SOUTH KOREA MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 67

CHART 38 INDIA MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 67

CHART 39 AUSTRALIA MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 68

CHART 40 SOUTHEAST ASIA MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 69

CHART 41 ISRAEL MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 71

CHART 42 UAE MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 72

CHART 43 SAUDI ARABIA MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 73

CHART 44 SOUTH AFRICA MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 73

CHART 45 TURKEY MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE, 2017-2023 (USD BILLION) 74

CHART 46 CISCO: OVERVIEW SNAPSHOT 75

CHART 47 CISCO: BUSINESS UNITS 76

CHART 48 CISCO: GEOGRAPHIC REVENUE 77

CHART 49 CISCO: SWOT ANALYSIS 78

CHART 50 VODAFONE: OVERVIEW SNAPSHOT 79

CHART 51 VODAFONE: BUSINESS UNITS 80

CHART 52 VODAFONE: GEOGRAPHIC REVENUE 80

CHART 53 VODAFONE: SWOT ANALYSIS 81

CHART 54 AT & T: OVERVIEW SNAPSHOT 83

CHART 55 AT & T: BUSINESS UNITS 83

CHART 56 AT & T: GEOGRAPHIC REVENUE 84

CHART 57 AT&T: SWOT ANALYSIS 85

CHART 58 IBM: OVERVIEW SNAPSHOT 87

CHART 59 IBM: BUSINESS UNITS 87

CHART 60 IBM: GEOGRAPHIC REVENUE 89

CHART 61 IBM: SWOT ANALYSIS 90

CHART 62 INFOSYS: OVERVIEW SNAPSHOT 92

CHART 63 INFOSYS: BUSINESS UNITS 92

CHART 64 INFOSYS: GEOGRAPHIC REVENUE 93

CHART 65 INFOSYS: SWOT ANALYSIS 94

CHART 66 MOBILE VAS IN CLOUD: COMPETITIVE LANDSCAPE 99

Tables

TABLE 1 GLOBAL MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY INDUSTRY, 2017-2023 (USD BILLION) 30

TABLE 2 GLOBAL MOBILE VALUE-ADDED SERVICES IN CLOUD GROWTH BY TYPE, 2017-2023 (Y-O-Y, %) 30

TABLE 3 GLOBAL MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY INDUSTRY, 2017-2023 (USD BILLION) 34

TABLE 4 GLOBAL MOBILE VALUE-ADDED SERVICES IN CLOUD GROWTH BY TYPE, 2017-2023 (Y-O-Y, %) 34

TABLE 5 BFSI MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY REGIONS, 2017-2023 (USD BILLION) 36

TABLE 6 EDUCATION MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY REGIONS, 2017-2023 (USD BILLION) 37

TABLE 7 GOVERNMENT MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY REGIONS, 2017-2023 (USD BILLION) 38

TABLE 8 HEALTHCARE MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY REGIONS, 2017-2023 (USD BILLION) 39

TABLE 9 MEDIA & ENTERTAINMENT MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY REGIONS, 2017-2023 (USD BILLION) 40

TABLE 10 RETAIL MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY REGIONS, 2017-2023 (USD BILLION) 41

TABLE 11 TELECOM & IT MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY REGIONS, 2017-2023 (USD BILLION) 42

TABLE 12 OTHERS MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY REGIONS, 2017-2023 (USD BILLION) 43

TABLE 13 GLOBAL MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY VAS TYPE, 2017-2023 (USD BILLION) 45

TABLE 14 GLOBAL MOBILE VALUE-ADDED SERVICES IN CLOUD GROWTH BY VAS TYPE, 2017-2023 (Y-O-Y, %) 45

TABLE 15 GLOBAL MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY VAS TYPE, 2017-2023 (USD BILLION) 48

TABLE 16 GLOBAL MOBILE VALUE-ADDED SERVICES IN CLOUD GROWTH BY VAS TYPE, 2017-2023 (Y-O-Y, %) 48

TABLE 17 SMART PHONE AND INTERNET PENETRATION BY COUNTRY, 2016 51

TABLE 18 GLOBAL MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY REGIONS, 2017-2023 (USD BILLION) 52

TABLE 19 GLOBAL MOBILE VALUE-ADDED SERVICES IN CLOUD GROWTH BY REGIONS, 2017-2023 (Y-O-Y, %) 52

TABLE 20 AMERICAS MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY COUNTRIES, 2017-2023 (USD BILLION) 53

TABLE 21 AMERICAS MOBILE VALUE-ADDED SERVICES IN CLOUD GROWTH BY COUNTRIES, 2017-2023 (Y-O-Y, %) 54

TABLE 22 AMERICAS MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY VAS TYPE, 2017-2023 (USD BILLION) 54

TABLE 23 EUROPE MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY COUNTRIES, 2017-2023 (USD BILLION) 58

TABLE 24 EUROPE MOBILE VALUE-ADDED SERVICES IN CLOUD GROWTH BY COUNTRIES, 2017-2023, (Y-O-Y, %) 58

TABLE 25 EUROPE MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY VAS TYPE, 2017-2023 (USD BILLION) 59

TABLE 26 ASIA PACIFIC MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY COUNTRIES, 2017-2023 (USD BILLION) 64

TABLE 27 ASIA PACIFIC MOBILE VALUE-ADDED SERVICES IN CLOUD GROWTH BY COUNTRIES, 2017-2023 (Y-O-Y, %) 64

TABLE 28 APAC MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY VAS TYPE, 2017-2023 (USD BILLION) 65

TABLE 29 MEA MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY COUNTRIES, 2017-2023 (USD BILLION) 70

TABLE 30 MEA MOBILE VALUE-ADDED SERVICES IN CLOUD GROWTH BY COUNTRIES, 2017-2023 (Y-O-Y, %) 70

TABLE 31 MEA MOBILE VALUE-ADDED SERVICES IN CLOUD REVENUE BY VAS TYPE, 2017-2023 (USD BILLION) 71

?

Cisco Systems, Vodafone Group, AT&T, IBM, Infosys, Skystream Technology, DashData, Mobile2Win, Value First Digital Media, and ACL Mobile Limited.


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