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Americas A2P SMS Market-Drivers, Opportunities, Trends, and Forecasts: 2016-2022
The Americas is the fastest growing region in the world technological frontier. The American countries are thriving to increase their infrastructure in healthcare and education sectors. The Americas holds huge opportunities for domestic and global players in various industries. The Americas' economy helps companies to succeed in both domestic and international markets.
Over the past few years, the Americas mobile data traffic market has seen a significant growth in terms of consumer adoption, coverage, and revenue growth due to the development of new 4G/LTE network and high take-up of smartphones. In the Americas, major drivers for A2P SMS market growth are increasing demand for the mobile application (mobile banking, mobile health, mobile payment, e-commerce), rising population, and mobile subscriber base.
The A2P SMS market is analyzed based on three segments-services, verticals and countries. The services segment is further divided into two core categories-transactional service and promotional service. The transactional service segment holds the major market share in A2P SMS market followed by promotional service.
In the Americas, BFSI and retail industry verticals are set to be the major verticals and are contributing more than 50% of the market share for A2P SMS market growth. The education and healthcare sectors are set to be the emerging verticals.
The Americas A2P SMS market is analyzed by six countries-the US, Canada, Mexico, Brazil, Colombia, and Argentina. The US is set to be the biggest market for A2P SMS market growth followed by Canada, Brazil, Mexico, Colombia, and Argentina.
The Americas A2P SMS market is expected to grow at a CAGR of 6.2% during the forecast period 2016-2022. In the Americas, increasing mobile subscriber base (feature to smartphone), growing population, internet user base and emerging IoT technologies such as smart home, identity verification, connected cars, and mobile commerce are the major drivers for the A2P SMS market growth.
The adoption and penetration of A2P SMS platform in various enterprises are expected to support the A2P SMS market in the upcoming years. Few of the major players in the Americas such as AT&T, Verizon, CLX Networks AB, and Nexmo Inc. are planning to create innovative products/services to support the A2P SMS market. The Americas A2P SMS market is expected to reach USD 31.70 billion by 2022.
Table of Contents
1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Related Markets
3.3.1 Over-The-Top (OTT) Messaging
3.3.2 Person to Person (P2P)
4 Market Outlook
4.2 Market Definition-Infoholic Research
4.3 Market Trends
4.4 Market Segmentation
4.5 Mobile Devices Wireless Technology Evolution
4.6 Porter 5 (Five) Forces
5 Market Characteristics
5.1 Overview and Evolution-SMS and Types
5.1.1 Person to Person (P2P)
5.1.2 Application to Person (A2P)
5.1.3 Person to Application (P2A)
5.3 Value Chain Analysis
5.4 Key Stakeholders
5.5 Market Dynamics
220.127.116.11 Huge demand for smartphones
18.104.22.168 Increase in adoption of A2P SMS services in customer-centric verticals
22.214.171.124 Cost effective communication channel
126.96.36.199 No need of internet
188.8.131.52 Government regulatory
184.108.40.206 Data breaches
AT&T Inc, OpenMarket Inc, Verizon Communications Inc, Nexmo Inc, CLX Networks AB, Vodafone Group Plc, SAP SE, Orange Business Services, Gemalto NV, txtNation Limited, Twillio, Voxox Inc, Tyntec.
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