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The 'Over the top' (OTT) video consumption in India has rapidly evolved over the last year, given the advancements in digital infrastructure and efforts by platforms to create compelling content for consumers at price points which provide value.
In India currently, which is set to exceed 400 million in the next couple of years. Although the catalyst for online video boom was Reliance Jio, the trend now has wings of its own.
The year 2017 saw OTT platforms proliferate with the video on demand segment in its infancy. with increasing maturity around distribution and content strategies by stakeholders in the industry, the segment has reached a stage, where current decisions will have a significant impact on which platforms survive the VOD race in the long-run.
India's OTT market landscape- key players , M&E sector of India- to reap digital dividend , Video consumption in India .The market potential includes an overview of the India's OTT market landscape. The study analyzed the cureent trends in Internet video consumption in India.
1. Market Potential
2. India's OTT Market Lndscapes Key Player
3. M & E Sector of India to reap digital dividend
4. Video consumption in India
6. Key findings
"Marketing Manager, Western Union Business Solutions"
"Sales Manager, Largest India Aesthetic Laser Manufacturer"
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