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Asia-Pacific Loyalty Management Market , Companies Profiles, Size, Share, Growth, Trends and Forecast to 2025

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Asia-Pacific Loyalty Management Market , Companies Profiles, Size, Share, Growth, Trends and Forecast to 2025



Executive Summary

Asia-Pacific loyalty management market is expected to reach USD 1,733.80 million by 2025 and is projected to register the highest CAGR of 22.8% in the forecast period 2018 to 2025. The new market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.

Based on solution, the market is segmented into two notable segments; customer loyalty and employee retention. Customer loyalty is sub segmented into by component and by type of analytics. By component is further sub segmented into exclusive discount/sales, membership point/rewards, customer specific offerings, special events, free products & services, cash back, loyalty cards and others. By type of analytics are further sub segmented into customer experience analytics, market basket analysis, social media analysis, customer segmentation, campaign management, data mining, predictive analytics and others. In 2018, customer loyalty is expected to dominate the loyalty management market with 58.9% market share growing at the highest CAGR in the forecast period 2018 to 2025.

The Asia-Pacific loyalty management market based on deployment type is segmented into two notable segments; on-premises and on-demand. In 2018, on-premises segment is expected to dominate the loyalty management market with highest market share and is growing at a healthy CAGR in the forecast period 2018 to 2025. However, on-demand loyalty management market segment is expected to grow at the highest CAGR in the forecast period.

The Asia-Pacific loyalty management market based on organization size type is segmented into two small & medium-sized enterprises and large enterprises. In 2018, large enterprises segment is expected to dominate the loyalty management market in the forecast period 2018 to 2025. However, small & medium-sized enterprises segment is expected to grow at the highest CAGR of 23.7% and is expected to reach USD 566.47 million in 2025.

The Asia-Pacific loyalty management market based on vertical is segmented into seven notable segments; banking financial services and insurance, travel & hospitality, retail & consumer goods, IT & telecommunication, media & entertainment, healthcare & life sciences, manufacturing and others. In 2018, banking financial services and insurance segment is expected to dominate the loyalty management market with highest market share.

The Asia-Pacific loyalty management market based on type of offering capacity is segmented into six notable segments; technology platform capabilities, service delivery capabilities, loyalty strategy design, loyalty management, loyalty marketing and analytics and measurement. In 2018, loyalty management segment is expected to dominate the loyalty management market with highest market share and is growing at the highest CAGR in the forecast period 2018 to 2025.

Based on geography, the market is segmented 11 geographical regions:

Japan

China

South Korea

India

Australia

Indonesia

Thailand

Singapore

Malaysia

Philippines

Rest of Asia Pacific

Asia-Pacific loyalty management market competition by top players include -

Comarch SA dominated the loyalty management market accounting largest market share followed by AIMIA Inc., ICF Inc. Epsilon along with other players such as

Oracle

SAP SE

IBM Corporation

AIMIA Inc.

Comarch SA

Bond Brand Loyalty Inc

Brierley+Partners

Table Of Contents

1 Introduction 14

1.1 Objectives Of The Study 14

1.2 Market Definition 14

1.3 Overview Of Asia-Pacific Loyalty Management Market 14

1.4 Currency And Pricing 15

1.5 Limitation 15

1.6 Markets Covered 16

2 Market Segmentation 18

2.1 Markets Covered 18

2.2 Geographic Scope 19

2.3 Years Considered For The Study 20

2.4 Currency And Pricing 20

2.5 Research Methodology 21

2.6 Primary Interviews With Key Opinion Leaders 24

2.7 Secondary Sources 25

2.8 Assumptions 25

3 Market Overview 26

3.1 Drivers 28

3.1.1 Increasing Need Of Competitive Differentiation To Gain Market Presence 28

3.1.2 Rising Trend Of Loyalty Programs 28

3.1.3 Technological Advancement In Mobile Technology And Applications 29

3.1.4 Rise In Number Of Cardholders And Use Of Reward Points 29

3.2 Restraints 31

3.2.1 Lack Of Stringent Regulations 31

3.3 Opportunity 32

3.3.1 Rising Application Of Big Data And Machine Learning 32

3.3.2 Increased Investments In Loyalty System Technology 33

3.3.3 Rising Sophistication Of Online Reward Management Solution 33

3.4 Challenges 34

3.4.1 Lack Of Awareness Of The Benefits Of Loyalty Programs 34

4 Executive Summary 35

5 Premium Insights 37

6 Asia-Pacific Loyalty Management Market, By Solution 40

6.1 Overview 41

6.2 Customer Loyalty 43

6.2.1 Customer Loyalty, By Component 43

6.2.1.1 Exclusive Discount/Sales 43

6.2.1.2 Membership Point/Rewards Free Product & Services 43

6.2.1.3 Customer Specific Offerings 44

6.2.1.4 Special Events 44

6.2.1.5 Free Products & Services 44

6.2.1.6 Cash Back 44

6.2.1.7 Loyalty Cards 44

6.2.1.8 Others 44

6.2.2 Customer Loyalty, By Type Of Analytics 44

6.2.2.1 Market Basket Analysis 44

6.2.2.2 Social Media Analysis 44

6.2.2.3 Customer Segmentation 44

6.2.2.4 Campaign Management 44

6.2.2.5 Data Mining 45

6.2.2.6 Predictive Analytics 45

6.2.2.7 Others 45

6.3 Employee Retention 46

6.4 Channel Loyalty 47

7 Asia-Pacific Loyalty Management Market, By Deployment Type 48

7.1 Overview 49

7.2 On-Premises 51

7.3 On-Demand 52

8 Asia-Pacific Loyalty Management Market, By Organization Size 53

8.1 Overview 54

8.2 Small & Medium-Sized Enterprises 56

8.3 Large Enterprises 57

9 Asia-Pacific Loyalty Management Market, By Vertical 58

9.1 Overview 59

9.2 Banking, Financial Services And Insurance 61

9.3 Travel & Hospitality 62

9.4 Retail & Consumer Goods 63

9.5 It & Telecommunication 64

9.6 Media & Entertainment 65

9.7 Healthcare & Life Sciences 66

9.8 Manufacturing 67

9.9 Others 67

10 Asia-Pacific Loyalty Management Market, By Type Of Offering Capacity 68

10.1 Overview 69

10.2 Technology Platform Capabilities 71

10.3 Service Delivery Capabilities 72

10.4 Loyalty Strategy Design 73

10.5 Loyalty Management 74

10.6 Loyalty Marketing 75

10.7 Analytics And Measurement 76

11 Asia-Pacific Loyalty Management Market By Geography 77

11.1 Asia-Pacific 77

11.1.1 Japan 88

11.1.2 China 92

11.1.3 South Korea 96

11.1.4 India 100

11.1.5 Australia 104

11.1.6 Indonesia 108

11.1.7 Thailand 112

11.1.8 Singapore 116

11.1.9 Malaysia 120

11.1.10 Philippines 124

11.1.11 Rest Of Asia-Pacific 128

12 Asia-Pacific Loyalty Management Market, Company Landscape 129

12.1 Company Share Analysis: Asia-Pacific 129

13 Company Profiles 130

13.1 Aimia Inc. 130

13.1.1 Company Overview 130

13.1.2 Aimia Inc: Revenue Analysis 130

13.1.3 Product Portfolio 131

13.1.4 Recent Development 131

13.2 Comarch Sa. 132

13.2.1 Company Overview 132

13.2.2 Comarch Sa: Revenue Analysis 132

13.2.3 Product Portfolio 133

13.2.4 Recent Development 133

13.3 Epsilon 134

13.3.1 Company Overview 134

13.3.2 Epsilon : Company Snapshpot 134

13.3.3 Product Portfolio 134

13.3.4 Recent Developments 135

13.4 Icf Inc. 136

13.4.1 Company Overview 136

13.4.2 Icf Inc.: Revenue Analysis 136

13.4.3 Product Portfolio 137

13.4.4 Recent Developments 137

13.5 Brierley+Partners 138

13.5.1 Company Overview 138

13.5.2 Brierley+Partners: Company Snapshot 138

13.5.3 Product Portfolio 139

13.5.4 Recent Developments 139

13.6 Bond Brand Loyalty Inc. 140

13.6.1 Company Overview 140

13.6.2 Bond Brand Loyalty Inc: Company Snapshpot 140

13.6.3 Product Portfolio 141

13.6.4 Recent Development 142

13.7 Ketchup Loyalty Marketing. 143

13.7.1 Company Overview 143

13.7.2 Ketchup Loyalty Marketing: Company Snapshpot 143

13.7.3 Product Portfolio 144

13.7.4 Recent Development 144

13.8 Kobie Marketing, Inc. 145

13.8.1 Company Overview 145

13.8.2 Kobie Marketing, Inc: Company Snapshpot 145

13.8.3 Product Portfolio 145

13.8.4 Recent Developments 146

13.9 Oracle 147

13.9.1 Company Overview 147

13.9.2 Oracle: Revenue Analysis 147

13.9.3 Product Portfolio 148

13.9.4 Recent Developments 148

13.10 Sap Se 149

13.10.1 Company Overview 149

13.10.2 Sap Se: Revenue Analysis 149

13.10.3 Product Portfolio 150

13.10.4 Recent Developments 150

13.11 Tibco Software Inc. 151

13.11.1 Company Overview 151

13.11.2 Tibco Software Inc: Company Snapshpot 151

13.11.3 Product Portfolio 151

13.11.4 Recent Developments 152

14 Related Reports 153

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List Of Figures

Figure 1 Asia-Pacific Loyalty Management Market: Segmentation 18

Figure 2 Asia-Pacific Loyalty Management Market: Data Triangulation 21

Figure 3 Asia-Pacific Loyalty Management Market: Research Snapshot 22

Figure 4 Asia-Pacific Loyalty Management Market Bottom Up Approach 23

Figure 5 Asia-Pacific Loyalty Management Market Top Down Approach 23

Figure 6 Asia-Pacific Loyalty Management Market: Interview Demographics 24

Figure 7 Asia-Pacific Loyalty Management Market: Segmentation 36

Figure 8 Asia-Pacific Is The Highest Growing And Most Profitable Revenue Pockets For Loyalty Management Manufacturers In The Forecast Period 2018 To 2025 39

Figure 9 Asia-Pacific Loyalty Management Market: By Solution, 2017 41

Figure 10 Asia-Pacific Loyalty Management Market: By Deployment Type, 2017 49

Figure 11 Asia-Pacific Loyalty Management Market: By Solution, 2017 54

Figure 12 Asia-Pacific Loyalty Management Market: By Solution, 2017 59

Figure 13 Asia-Pacific Loyalty Management Market: By Type Of Offering Capacity, 2017 69

Figure 14 Asia-Pacific Loyalty Management Market: Snapshot (2017) 77

Figure 15 Asia-Pacific Loyalty Management Market: By Geography (2017) 79

Figure 16 Asia-Pacific Loyalty Management Market:By Country (2018 & 2025) 80

Figure 17 Asia-Pacific Loyalty Management Market:By Country (2017 & 2025) 81

Figure 18 Asia-Pacific Loyalty Management Market, By Solution (2018-2025) 82

Figure 19 Asia-Pacific Loyalty Management Market: Company Share 2017 (%) 129

List Of Tables

Uu

Table 1 Asia-Pacific Loyalty Management Market, By Solution, 2016- 2025, (Usd Million) 42

Table 2 Asia-Pacific Customer Loyalty Market, By Region, 2016-2025 (Usd Million) 43

Table 3 Asia-Pacific Employee Retention Market, By Region, 2016-2025 (Usd Million) 46

Table 4 Asia-Pacific Channel Loyalty Market, By Region, 2016-2025 (Usd Million) 47

Table 5 Asia-Pacific Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million) 50

Table 6 Asia-Pacific On-Premises Market, By Region, 2016-2025 (Usd Million) 51

Table 7 Asia-Pacific On-Demand Market, By Region, 2016-2025 (Usd Million) 52

Table 8 Asia-Pacific Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million) 55

Table 9 Asia-Pacific Small & Medium-Sized Enterprises In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 56

Table 10 Asia-Pacific Large Enterprise Market, By Region, 2016-2025, (Usd Million) 57

Table 11 Asia-Pacific Loyalty Management Market, By Vertical, 2016-2025 (Usd Million) 60

Table 12 Asia-Pacific Banking Financial Services And Insurance In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 61

Table 13 Asia-Pacific Travel & Hospitality In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 62

Table 14 Asia-Pacific Retail & Consumer Goods In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 63

Table 15 Asia-Pacific It & Telecommunication In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 64

Table 16 Asia-Pacific Media & Entertainment In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 65

Table 17 Asia-Pacific Healthcare & Life Sciences In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 66

Table 18 Asia-Pacific Manufacturing In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 67

Table 19 Asia-Pacific Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million) 70

Table 20 Asia-Pacific Technology Capabilities Platform In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 71

Table 21 Asia-Pacific Service Delivery Capabilities In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 72

Table 22 Asia-Pacific Loyalty Strategy Design In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 73

Table 23 Asia-Pacific Loyalty Management In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 74

Table 24 Asia-Pacific Loyalty Marketing In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 75

Table 25 Asia-Pacific Analytics And Measurement In Loyalty Management Market, By Region, 2016-2025 (Usd Million) 76

Table 26 Asia-Pacific Loyalty Management Market, By Country, 2016-2025 (Usd Million) 83

Table 27 Asia-Pacific Loyalty Management Market, By Solution, 2016-2025 (Usd Million) 84

Table 28 Asia-Pacific Customer Loyalty Market, By Component, 2016-2025 (Usd Million) 84

Table 29 Asia-Pacific Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million) 85

Table 30 Asia-Pacific Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million) 85

Table 31 Asia-Pacific Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million) 86

Table 32 Asia-Pacific Loyalty Management Market, By Vertical, 2016-2025 (Usd Million) 86

Table 33 Asia-Pacific Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million) 87

Table 34 Japan Loyalty Management Market, By Solution, 2016-2025 (Usd Million) 88

Table 35 Japan Customer Loyalty Market, By Component, 2016-2025 (Usd Million) 88

Table 36 Japan Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million) 89

Table 37 Japan Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million) 89

Table 38 Japan Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million) 89

Table 39 Japan Loyalty Management Market, By Vertical, 2016-2025 (Usd Million) 90

Table 40 Japan Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million) 91

Table 41 China Loyalty Management Market, By Solution, 2016-2025 (Usd Million) 92

Table 42 China Customer Loyalty Market, By Component, 2016-2025 (Usd Million) 92

Table 43 China Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million) 93

Table 44 China Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million) 93

Table 45 China Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million) 93

Table 46 China Loyalty Management Market, By Vertical, 2016-2025 (Usd Million) 94

Table 47 China Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million) 95

Table 48 South Korea Loyalty Management Market, By Solution, 2016-2025 (Usd Million) 96

Table 49 South Korea Customer Loyalty Market, By Component, 2016-2025 (Usd Million) 96

Table 50 South Korea Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million) 97

Table 51 South Korea Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million) 97

Table 52 South Korea Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million) 98

Table 53 South Korea Loyalty Management Market, By Vertical, 2016-2025 (Usd Million) 98

Table 54 South Korea Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million) 99

Table 55 India Loyalty Management Market, By Solution, 2016-2025 (Usd Million) 100

Table 56 India Customer Loyalty Market, By Component, 2016-2025 (Usd Million) 100

Table 57 India Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million) 101

Table 58 India Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million) 101

Table 59 India Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million) 101

Table 60 India Loyalty Management Market, By Vertical, 2016-2025 (Usd Million) 102

Table 61 India Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million) 103

Table 62 Australia Loyalty Management Market, By Solution, 2016-2025 (Usd Million) 104

Table 63 Australia Customer Loyalty Market, By Component, 2016-2025 (Usd Million) 104

Table 64 Australia Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million) 105

Table 65 Australia Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million) 105

Table 66 Australia Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million) 106

Table 67 Australia Loyalty Management Market, By Vertical, 2016-2025 (Usd Million) 106

Table 68 Australia Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million) 107

Table 69 Indonesia Loyalty Management Market, By Solution, 2016-2025 (Usd Million) 108

Table 70 Indonesia Customer Loyalty Market, By Component, 2016-2025 (Usd Million) 108

Table 71 Indonesia Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million) 109

Table 72 Indonesia Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million) 109

Table 73 Indonesia Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million) 110

Table 74 Indonesia Loyalty Management Market, By Vertical, 2016-2025 (Usd Million) 110

Table 75 Indonesia Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million) 111

Table 76 Thailand Loyalty Management Market, By Solution, 2016-2025 (Usd Million) 112

Table 77 Thailand Customer Loyalty Market, By Component, 2016-2025 (Usd Million) 112

Table 78 Thailand Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million) 113

Table 79 Thailand Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million) 113

Table 80 Thailand Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million) 114

Table 81 Thailand Loyalty Management Market, By Vertical, 2016-2025 (Usd Million) 114

Table 82 Thailand Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million) 115

Table 83 Singapore Loyalty Management Market, By Solution, 2016-2025 (Usd Million) 116

Table 84 Singapore Customer Loyalty Market, By Component, 2016-2025 (Usd Million) 116

Table 85 Singapore Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million) 117

Table 86 Singapore Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million) 117

Oracle

SAP SE

IBM Corporation

AIMIA Inc.

Comarch SA.

Bond Brand Loyalty Inc.

Brierley+Partners

Epsilon

ICF Inc.

Kobie Marketing, Inc

TIBCO Software Inc.


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