India Online Advertising Industry Growth and Forecast 2016
October 2011
41
About the Report
About the Report
Products
Products
Online Advertising, Display Advertising, Online Text Advertising, Online Mobile Advertising, Online Ad Spend, Display Ad Spend
Companies
NA
Table of Contents
Table of Contents
1. The Indian Online Advertising Market
1.1. An Overview
1.2. Value Chain Analysis
1.3. Market Size
1.3.1. Total Advertising Spending
1.3.2. Online Advertising Spending
2. Online Advertising By Category
2.1. Display Advertising
2.2. Online Text Advertising Market
2.3. Online Mobile Advertising
2.4. Online ad-spend break up by industry
2.4.1. Display Ad Spend by industry
3. Industry Trends
Importance of On-line Advertising by Demography
Role of FMCG in Online Advertising
Amazon in Indian Market
Advertising Regulation in India
Opportunities for Social media
Online ad networks in India
4. Major Driving Factors
Internet Users and broadband Penetration
Growth Driven by Rising Population
Literacy Rate
Growth of E-commerce
Cost Effectiveness
Increasing Userbase in Social Networking Sites
5. India Macro Economic Factors
5.1. GDP Growth Makes the Market Lucrative
5.2. Rising Per capita Income
5.3. Inflation
5.4. Population
6. Mergers & Acquisitions/Deals
7. Future Outlook of Indian Online Advertising Industry
Online Display Advertising
8. Appendix
8.1. Forecast Methodology
Data Collection Methods
Approach
Multi Factor Based Sensitivity Model
Targeting Methods
Final Conclusion
8.2. Definition
8.3. Abbreviations
8.4. Disclaimer
List of Figure
Figure 1: Online Advertising Value chain Analysis
Figure 2: Indian Advertising Expenditures by Media in 2010 (%)
Figure 3: India Online Advertising Spending (2006-2010)
Figure 4: Online Display Advertising Spending (2006-2010)
Figure 5: Online Ad Spend Per User (2008 & 2009)
Figure 6: Online Text Advertising Spending (2008-2010)
Figure 7: Online Mobile Advertising Spending (2008-2010)
Figure 8: Display Advertising break-up by Industry in 2010
Figure 9: Online Display Advertisement Popularity by Demography 2010
Figure 10: India Internet Users and Penetration (2006-2010)
Figure 11: Literacy Rate in India
Figure 12: E-commerce Market in India (2006-2010)
Figure 13: Facebook Users Segmentation by Age
Figure 14: India's Gross Domestic Product (2006-2010)
Figure 15: India Annual Population (2006-2010)
Figure 16: Indian Online Advertising Spending Forecast (2010-2015)
Figure 17: Display Advertising Spending Forecast (2010-2015)?
List of Table
Table 1: Text Advertising break-up by Industry in 2010
Table 2: Online Ad Networks by Funding
Table 3: Leading Online Activities
Table 4: India Broadband Penetration (2006-2010)
Table 5: Average CPM across Various Media
Table 6: India CPI Annual Inflation (%) (2006-2010)
Table 7: Mergers and Acquisitions (Jan 2010 - Mar 2011)
Table 8: Cause and Effect Relationship Analysis between Industry Factors and Expected Online Advertising Market Prospects
Table 9: Cause and Effect Relationship Analysis between Macro-Economic Factors and Expected Online Advertising Market Prospect
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