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Report Title

Consumer Trends: Hotels

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Consumer Trends: Hotels


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Consumer Trends: Hotels

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Consumer Trends: Hotels



Executive Summary

Consumer Trends: Hotels

Summary

This report draws on the expertise of GlobalData's consumer panel of respondents to provide opinion and insight about the key drivers of booking trends & behaviors. This reports highlights hotel preferences amongst outbound tourists

Comfort is the highest rated feature when choosing a hotel for a holiday, according to our survey results, with 92% of all respondents finding this factor either important or very important, followed by cost (91%). Good online customer reviews & ratings is also important at 78%, followed by brand perception/reputation with 63%, and a loyalty program (47%)

What else does this report offer?

Detailed market analysis, information, and insights

Historic and forecast tourist volumes and values covering Germany's outbound tourism sector

Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.

Detailed analysis of the market trends in the Germany's outbound tourism sector.

Scope

Although comfort is important for every consumer, there is a large difference between the age groups.

The baby boomers, which in general have more money to spend than the younger age groups, value comfort less than the younger age groups.

The largest age group is 25 to 34 year olds who that think comfort is very important (53% of all respondents).

Reasons to buy

Make strategic business decisions using survey data related to hotel preferences across 36 markets

Understand consumer behaviour within the industry to identify key market trends and growth opportunities

Direct the promotional efforts on most promising markets by identifying the key source markets.

Table of Contents

Methodology

Respondent Profile

Drivers for airline choice

Comfort

Cost

Good online customer reviews / ratings

Brand perception / reputation

Loyalty Program

Appendix

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Hilton, Hyatt Hotels, Choice Hotels

Hotels, Tourism flows, Outbound tourism


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