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Emerging Digital Consumer Trends

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Emerging Digital Consumer Trends


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Emerging Digital Consumer Trends

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Emerging Digital Consumer Trends



Executive Summary

The following is an overview about emerging digital trends amongst consumer aged 30 years and above, explained in detail further in the report.

Online Activity - General

Browsing and social media are the most common online activities globally. Amongst Asians, the most common online activities are related to finance and leisure (holiday, vacation planning, etc.) while Europeans are the least active on all digital activities. Meanwhile, online activity trend amongst consumers in North and South America leans towards finance, shopping and leisure.

News

News consumption patterns are changing over time, with more consumers tuning to personalized news feeds on their favourite social platforms, multiple times a day, even during office hours.

E-commerce

Online shopping is done mostly during evening and night hours across countries. The majority of consumers in Nigeria, UAE, Saudi Arabia and India prefer cash-on-delivery over digital payments owing to distrust of online merchants, which translates to relatively low online purchases. At least 60% of the consumers in each of these countries stick to need-based shopping and at least 73% claim the ease and convenience of online shopping as a reason.

Entertainment

When it comes to entertainment, video/movies emerged as the most preferred form of media, with over 70% consumer preference. The for me channel - personalization demand - is remodeling the entertainment sector globally. Increase in smartphone users has resulted in a bigger marketplace for online entertainment activities, as these users are constantly on the lookout for new modes of entertainment ranging from streaming videos to music and more.

Finance

Consumers from Indonesia and South Africa spend the most on financial planning. 65% stated that they spend at least 10% on financial planning. The role of the financial adviser of the future will not be about picking the best investments for consumers but rather to help improve the financial capability with the participation of broader family.

Leisure

Planning vacations and booking holiday and tour packages online are generally conducted during night hours. This makes sense as all travel related decisions are taken collectively when a majority or all family members/friends are at home. Hence travel companies should accommodate customer queries and requests related to travel and holiday during the second half of the day for most countries worldwide.

Consumer Profile & Snapshot

Demographics..............8

Occupation & Education Level.....9

Behaviour Infographic...........10

Digital Activities.............11

Online Interaction

Online Activities............13

The daily routine of digital activities .19

Time spent on digital activities.....22

Devices used & content browsed ....25

Browsing by country...........27

Social Media Participation

Channels & Activities of Preference..29

Social Media channels by country...30

Social Media Activities by country...31

Time spent on social media .......32

Media and Entertainment Consumption

Entertainment preferred by country....35

Channel Preference.............36

Channel Preference by Country.......38

Online Shopping

Preferred shopping websites........41

Browsers and Modes of Payment ...42

Decision making factors........44

Browsing companions...........46

Shopping frequency category-wise...47

Preferred occasions ............48

Preferred reasons.............50

Influencers for online shopping....52

Categories shopped across countries..53

Financial Planning

Investment for financial products..56

End-user for financial products...57

Purchase frequency .........58

Products of Preference........59

Decision Making.............61

Holiday and Travel

Booking Preferences.......64

Key decision maker ........65

Tracking consumer preferences.66

Influencing factors for booking..67

Summary

Summary..............71

Appendix...............72

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

Amazon

AliExpress

Souq.com

Jumia

OLX

Ebay

Lazada

Walmart

Konga

Takealot

Flipkart

Zara

Bukalapak

Americanas

Tokopedia

Shopee

Facebook

WhatsApp

YouTube

Instagram

Twitter

Google+

Linkedin

Skype

Snapchat

Messenger

Consumer Behavior Digital Media Trends


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