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Media in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Scandinavia media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.
The Scandinavian media industry had total revenues of USD 26.2bn in 2014, representing a compound annual growth rate (CAGR) of 0.6% between 2010 and 2014.
The publishing segment was the industry's most lucrative in 2014, with total revenues of USD 12.0bn, equivalent to 45.7% of the industry's overall value.
The broadcasting and cable TV market is the growth driver for the Scandinavian media industry. However, the decline in other markets has meant that the media industry is in stagnation.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Scandinavia
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Scandinavia
Leading company profiles reveal details of key media market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia media market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Scandinavia economy
Reasons To Buy
What was the size of the Scandinavia media market by value in 2014?
What will be the size of the Scandinavia media market in 2019?
What factors are affecting the strength of competition in the Scandinavia media market?
How has the market performed over the last five years?
What are the main segments that make up Scandinavia's media market?
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Bonnier AB; Danish Broadcasting Corporation; Omnicom Group, Inc.; The Walt Disney Company
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