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Media in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.
The Italian media industry had total revenues of USD 23.5bn in 2014, representing a compound annual rate of change (CARC) of-4.4% between 2010 and 2014.
The broadcasting and cable TV segment was the industry's most lucrative in 2014, with total revenues of USD 11.0bn, equivalent to 46.7% of the industry's overall value.
A trend that is predicted to become increasingly prevalent is the increase of digital marketing and digital publishing because of the wide availability of smart phones and other devices despite declines in traditional formats.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Italy
Leading company profiles reveal details of key media market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Italy economy
Reasons To Buy
What was the size of the Italy media market by value in 2014?
What will be the size of the Italy media market in 2019?
What factors are affecting the strength of competition in the Italy media market?
How has the market performed over the last five years?
What are the main segments that make up Italy's media market?
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Havas SA; RCS MediaGroup S.p.A; Sony Corporation;
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