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Report Title

Media in China

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Media in China


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Media in China

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Media in China



Executive Summary

Media in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.

The Chinese media industry had total revenues of USD 90.4bn in 2014, representing a compound annual growth rate (CAGR) of 12.3% between 2010 and 2014.

The broadcasting and cable TV segment was the industry's most lucrative in 2014, with total revenues of USD 36.2bn, equivalent to 40.1% of the industry's overall value.

Strong economic performance has fuelled the rapid expansion in the Chinese media industry. Exceptional growth has been seen in various markets such as advertising, publishing and broadcasting.

Key Findings

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China

Leading company profiles reveal details of key media market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts

Macroeconomic indicators provide insight into general trends within the China economy

Reasons To Buy

What was the size of the China media market by value in 2014?

What will be the size of the China media market in 2019?

What factors are affecting the strength of competition in the China media market?

How has the market performed over the last five years?

What are the main segments that make up China's media market?

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Single User License:
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Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

China Film Group Corporation; China Central Television; China Publishing Group; Dentsu, Inc.


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