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Executive Summary
Global Media industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.
The global media industry had total revenues of USD 962.4bn in 2014, representing a compound annual growth rate (CAGR) of 2.6% between 2010 and 2014.
The broadcasting and cable TV segment was the industry's most lucrative in 2014, with total revenues of USD 462.1bn, equivalent to 48% of the industry's overall value.
While the Western mature media industries are experiencing difficulties, the BRIC countries, especially China and India, are driving industry growth at unprecedented speed. In addition, the general trend in the global media industry is digitalization, with digital media gaining increasing market share.
Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in the global
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globalmedia market
Leading company profiles reveal details of key media market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Global media market with five year forecasts
Reasons To Buy
What was the size of the Global media market by value in 2014?
What will be the size of the Global media market in 2019?
What factors are affecting the strength of competition in the Global media market?
How has the market performed over the last five years?
What are the main segments that make up the global's media market?
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British Broadcasting Corporation; News Corporation; Publicis Groupe SA; Time Warner
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