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Advertising Top 5 Emerging Markets Industry Guide 2017

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Advertising Top 5 Emerging Markets Industry Guide 2017


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Advertising Top 5 Emerging Markets Industry Guide 2017



Executive Summary

Advertising Top 5 Emerging Markets Industry Guide 2017

Summary

The Emerging 5 Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the emerging five advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

These countries contributed $18,221.0 million to the global advertising industry in 2016, with a compound annual growth rate (CAGR) of 7.1% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $26,088.3 million in 2021, with a CAGR of 7.4% over the 2016-21 period.

Within the advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $13,727.9 million in 2016. This was followed by India and South Africa with a value of $3,507.9 and $439.5 million, respectively.

China is expected to lead the advertising industry in the top five emerging nations, with a value of $19,717.9 million in 2021, followed by India and Mexico with expected values of $5,066.0 and $591.5 million, respectively.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the emerging five advertising market

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the emerging five advertising market

Leading company profiles reveal details of key advertising market players' emerging five operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the emerging five advertising market with five year forecasts

Compares data from Brazil, China, India, Mexico and South Africa, alongside individual chapters on each country

Reasons to Buy

What was the size of the emerging five advertising market by value in 2016?

What will be the size of the emerging five advertising market in 2021?

What factors are affecting the strength of competition in the emerging five advertising market?

How has the market performed over the last five years?

What are the main segments that make up the emerging five advertising market?

Table of Contents

Introduction

What is this report about?

Who is the target reader?

How to use this report

Definitions

Top Emerging Countries Advertising

Industry Outlook

Advertising in South Africa

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Brazil

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in China

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in India

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in Mexico

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Company Profiles

Leading companies

Appendix

Methodology

About MarketLine

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Top 5 emerging countries advertising industry, revenue ($m), 2012-21

Figure 2: Top 5 emerging countries advertising industry, revenue ($m), 2012-16

Figure 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2016-21

Figure 4: South Africa advertising industry value: $ million, 2012-16

Figure 5: South Africa advertising industry category segmentation: % share, by value, 2016

Figure 6: South Africa advertising industry geography segmentation: % share, by value, 2016

Figure 7: South Africa advertising industry value forecast: $ million, 2016-21

Figure 8: Forces driving competition in the advertising industry in South Africa, 2016

Figure 9: Drivers of buyer power in the advertising industry in South Africa, 2016

Figure 10: Drivers of supplier power in the advertising industry in South Africa, 2016

Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2016

Figure 12: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2016

Figure 13: Drivers of degree of rivalry in the advertising industry in South Africa, 2016

Figure 14: Brazil advertising industry value: $ million, 2012-16

Figure 15: Brazil advertising industry category segmentation: % share, by value, 2016

Figure 16: Brazil advertising industry geography segmentation: % share, by value, 2016

Figure 17: Brazil advertising industry value forecast: $ million, 2016-21

Figure 18: Forces driving competition in the advertising industry in Brazil, 2016

Figure 19: Drivers of buyer power in the advertising industry in Brazil, 2016

Figure 20: Drivers of supplier power in the advertising industry in Brazil, 2016

Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2016

Figure 22: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2016

Figure 23: Drivers of degree of rivalry in the advertising industry in Brazil, 2016

Figure 24: China advertising industry value: $ million, 2012-16

Figure 25: China advertising industry category segmentation: % share, by value, 2016

Figure 26: China advertising industry geography segmentation: % share, by value, 2016

Figure 27: China advertising industry value forecast: $ million, 2016-21

Figure 28: Forces driving competition in the advertising industry in China, 2016

Figure 29: Drivers of buyer power in the advertising industry in China, 2016

Figure 30: Drivers of supplier power in the advertising industry in China, 2016

Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in China, 2016

Figure 32: Factors influencing the threat of substitutes in the advertising industry in China, 2016

Figure 33: Drivers of degree of rivalry in the advertising industry in China, 2016

Figure 34: India advertising industry value: $ million, 2012-16

Figure 35: India advertising industry category segmentation: % share, by value, 2016

Figure 36: India advertising industry geography segmentation: % share, by value, 2016

Figure 37: India advertising industry value forecast: $ million, 2016-21

Figure 38: Forces driving competition in the advertising industry in India, 2016

Figure 39: Drivers of buyer power in the advertising industry in India, 2016

Figure 40: Drivers of supplier power in the advertising industry in India, 2016

Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in India, 2016

Figure 42: Factors influencing the threat of substitutes in the advertising industry in India, 2016

Figure 43: Drivers of degree of rivalry in the advertising industry in India, 2016

Figure 44: Mexico advertising industry value: $ million, 2012-16

Figure 45: Mexico advertising industry category segmentation: % share, by value, 2016

Figure 46: Mexico advertising industry geography segmentation: % share, by value, 2016

Figure 47: Mexico advertising industry value forecast: $ million, 2016-21

Figure 48: Forces driving competition in the advertising industry in Mexico, 2016

Figure 49: Drivers of buyer power in the advertising industry in Mexico, 2016

Figure 50: Drivers of supplier power in the advertising industry in Mexico, 2016

Figure 51: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2016

Figure 52: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2016

Figure 53: Drivers of degree of rivalry in the advertising industry in Mexico, 2016

Figure 54: Dentsu, Inc.: revenues & profitability

Figure 55: Dentsu, Inc.: assets & liabilities

Figure 56: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 57: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 58: Omnicom Group, Inc.: revenues & profitability

Figure 59: Omnicom Group, Inc.: assets & liabilities

Figure 60: WPP plc: revenues & profitability

Figure 61: WPP plc: assets & liabilities

Figure 62: Publicis Groupe SA: revenues & profitability

Figure 63: Publicis Groupe SA: assets & liabilities

Figure 64: Havas SA: revenues & profitability

Figure 65: Havas SA: assets & liabilities

List of Tables

Table 1: Top 5 emerging countries advertising industry, revenue ($m), 2012-21

Table 2: Top 5 emerging countries advertising industry, revenue ($m), 2012-16

Table 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2016-21

Table 4: South Africa advertising industry value: $ million, 2012-16

Table 5: South Africa advertising industry category segmentation: $ million, 2016

Table 6: South Africa advertising industry geography segmentation: $ million, 2016

Table 7: South Africa advertising industry value forecast: $ million, 2016-21

Table 8: South Africa size of population (million), 2012-16

Table 9: South Africa gdp (constant 2005 prices, $ billion), 2012-16

Table 10: South Africa gdp (current prices, $ billion), 2012-16

Table 11: South Africa inflation, 2012-16

Table 12: South Africa consumer price index (absolute), 2012-16

Table 13: South Africa exchange rate, 2012-16

Table 14: Brazil advertising industry value: $ million, 2012-16

Table 15: Brazil advertising industry category segmentation: $ million, 2016

Table 16: Brazil advertising industry geography segmentation: $ million, 2016

Table 17: Brazil advertising industry value forecast: $ million, 2016-21

Table 18: Brazil size of population (million), 2012-16

Table 19: Brazil gdp (constant 2005 prices, $ billion), 2012-16

Table 20: Brazil gdp (current prices, $ billion), 2012-16

Table 21: Brazil inflation, 2012-16

Table 22: Brazil consumer price index (absolute), 2012-16

Table 23: Brazil exchange rate, 2012-16

Table 24: China advertising industry value: $ million, 2012-16

Table 25: China advertising industry category segmentation: $ million, 2016

Table 26: China advertising industry geography segmentation: $ million, 2016

Table 27: China advertising industry value forecast: $ million, 2016-21

Table 28: China size of population (million), 2012-16

Table 29: China gdp (constant 2005 prices, $ billion), 2012-16

Table 30: China gdp (current prices, $ billion), 2012-16

Table 31: China inflation, 2012-16

Table 32: China consumer price index (absolute), 2012-16

Table 33: China exchange rate, 2012-16

Table 34: India advertising industry value: $ million, 2012-16

Table 35: India advertising industry category segmentation: $ million, 2016

Table 36: India advertising industry geography segmentation: $ million, 2016

Table 37: India advertising industry value forecast: $ million, 2016-21

Table 38: India size of population (million), 2012-16

Table 39: India gdp (constant 2005 prices, $ billion), 2012-16

Table 40: India gdp (current prices, $ billion), 2012-16

Table 41: India inflation, 2012-16

Table 42: India consumer price index (absolute), 2012-16

Table 43: India exchange rate, 2012-16

Table 44: Mexico advertising industry value: $ million, 2012-16

Table 45: Mexico advertising industry category segmentation: $ million, 2016

Table 46: Mexico advertising industry geography segmentation: $ million, 2016

Table 47: Mexico advertising industry value forecast: $ million, 2016-21

Table 48: Mexico size of population (million), 2012-16

Table 49: Mexico gdp (constant 2005 prices, $ billion), 2012-16

Table 50: Mexico gdp (current prices, $ billion), 2012-16

Table 51: Mexico inflation, 2012-16

Table 52: Mexico consumer price index (absolute), 2012-16

Table 53: Mexico exchange rate, 2012-16

Table 54: Dentsu, Inc.: key facts

Table 55: Dentsu, Inc.: key financials ($)

Table 56: Dentsu, Inc.: key financials (YEN)

Table 57: Dentsu, Inc.: key financial ratios

Table 58: The Interpublic Group of Companies, Inc.: key facts

Table 59: The Interpublic Group of Companies, Inc.: key financials ($)

Table 60: The Interpublic Group of Companies, Inc.: key financial ratios

Table 61: Omnicom Group, Inc.: key facts

Table 62: Omnicom Group, Inc.: key financials ($)

Table 63: Omnicom Group, Inc.: key financial ratios

Table 64: WPP plc: key facts

Table 65: WPP plc: key financials ($)

Table 66: WPP plc: key financials (GBP)

Table 67: WPP plc: key financial ratios

Table 68: Publicis Groupe SA: key facts

Table 69: Publicis Groupe SA: key financials ($)

Table 70: Publicis Groupe SA: key financials (EUR)

Table 71: Publicis Groupe SA: key financial ratios

Table 72: Havas SA: key facts

Table 73: Havas SA: key financials ($)

Table 74: Havas SA: key financials (EUR)

Table 75: Havas SA: key financial ratios

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