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Retail Market Research
Provide case studies for (4)certain retail malls in Riyadh, and to cover these data in the case profile analysis:
i. Owner / developer
iii. Age of the mall
iv. Completion date
v. Total Area / Total Leasable
vi. No. of outlets
vii. Anchor and tenants
viii. Average outlet rental area
ix. Average rental rates
x. Occupancy rates
xi. Demand level of the mall
xii. Peak Seasons of the mall / peak times
xiii. Main demand generator of the mall ( i.e the food or the other sectors like clothing )
xiv. Vacancy Rates
xv. Operating costs
xvi. The type of leasehold contracts of the tenants ( Short-term contracts / long-term contracts )
xvii. No. of maintenance employees
xviii. The maintenance company of the mall
xix. Services charge
xx. Who are The targeted customers of the mall according to the districts or to the income level?
xxi. No. of Parking bays
xxii. Quality of outlets and tenants and brands
xxiii. SWOT analyses of each mall
For the case studies:
I. Khurais Mall
II. Othaim Mall ( which is located on the Eastern Ring Road )
III. Othaim Mall ( which is located on Khurais Road )
IV. Sadhan Mall ( which is located on Khurais Road )
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Khurais Mall, Othaim Mall, Sadhan Mall
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