India Home Healthcare Market Outlook to 2023
By Patient Profile (Elderly Care, Physiotherapy, Stroke rehabilitation, Wound Care and Others); By Organized (Subscription and Non Recurring Model) and Unorganized, By Major Cities
March 2019
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About the Report
About the Report
The report titled "India Home Healthcare Market Outlook to 2023 - By Patient Profile (Elderly Care, Post Operative Care, Physiotherapy, Palliative Care, Stroke rehabilitation, and Others); By Organized (Subscription and Non-Recurring Model) and Unorganized, By Major Cities" provides a comprehensive analysis on the Home Healthcare Market of India. The report covers various aspects including introduction, market size by revenue (2013-2018), overall home healthcare market segmentation by market structure, by age group of patients, by profile of patients, by major cities and by subscription and recurring models, competition scenario in the industry, company profiles of major players in the market, growth drivers, trends and developments, issues and challenges in the home healthcare market and the regulatory framework of the industry. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.
Market Overview
India home healthcare market is in its early growth stage and has increased at a positive double-digit CAGR during the period 2013-2018 majorly due to the increasing elderly population, growing prevalence of chronic diseases/ strokes among the younger population and shifting demand trends from unorganized to organized segment. It has been observed that the trend towards home healthcare witnessed a rise in line with an improvement in the level of technology, growing awareness and the increasing shift towards professional medical/ midwives, at home chemotherapy sessions for cancer patients combined with physiotherapy sessions at home.
Market Segmentation
By Region/Tier of Cities: Tier 1 cities contribute the highest share to the total market size of the home healthcare market in India. Major cities like Delhi/NCR, Mumbai, Chennai, Bangalore, Hyderabad, Ahmedabad, Kolkata, and Pune have shown a rise in demand for elderly care, physiotherapy, stroke rehabilitation, natal care and wound care at home.
Tier 2 cities such as Chandigarh, Lucknow, Indore, Nagpur, Coimbatore, Bhopal, Agra contribute the second most in terms of revenue of the home healthcare market in India.
Home healthcare providers have not been able to tap into tier 3 cities due to various reasons ranging from an extremely low level of income, lower profitability to the people still being skeptical about trying at-home medical care.
By Organized/ Unorganized Segment: The Indian home healthcare market is currently dominated by the unorganized sector, contributing the maximum to the industry revenue. Unorganized players have regional concentration operating in only 1 state or city. The unorganized sector still dominates the market for home healthcare services as it's still in its early growth stage and major players are still working on establishing their presence in major cities. The organized sector constitutes a rather small part of the total market size of the home healthcare market in India, though the penetration is increasing in metro/ tier 1 cities.
By Subscription and Non-Recurring Model: Subscription models make up for a smaller proportion of the total organized market size as they’re yet to gain popularity and the industry has seen numerous cases of patients opting out of these subscriptions before the stipulated time. Subscription models enable patients to receive services offered by home healthcare providers at a moderate discount for a stipulated period of time. Usually, these subscriptions are offered for a period of 6, 9 and 12 months. The non-recurring model makes up for the majority of the total market size for the organized sector.
By Profile of Patients: Elderly care services constitute the largest part of the home healthcare services market. The other segments include physiotherapy, stroke rehabilitation, wound care, and others. These segments contribute relatively lower proportions to the total market size.
Competitive Landscape
The home healthcare market in India is in its early growth stage. The market shows a lot of potentials to grow over the coming years due to the shift in preferences and types of services demanded. The market is highly fragmented with the presence of a large number of unorganized players as compared to organized players. The major players in the market compete on factors such as Brand value, Speciality treatments offered, Expertise and Coverage, among others. The major players in the market include Portea Medical, Apollo HomeCare, Healthcare AtHome, and India Home Health Care among others.
India Home Healthcare Future Outlook
The India Home Healthcare Market is expected to grow at a positive double-digit CAGR during the period 2018-2023. The growth is expected to be driven by factors such as the rise in the geriatric population and the increasing prevalence of stroke in the age group of 18-45 years combined with a rise in overall post-trauma care patients. In addition, the expected onset of regulations and the measures to bring home healthcare services under the purview of insurance are also expected to help the market grow further.
Key Segments Covered
Market Segmentation
By Market Structure (Organized and Unorganized)
By Region/Tier (Tier 1, tier 2and tier 3 cities)
By Age Group (Above 40 years and below 40 years)
By Profile of Patients (Elderly care, physiotherapy, wound care, stroke rehabilitation and others – Infant Care, ICU at home, At home Cancer Therapy, etc)
By Subscription and Recurring Model
Key Target Audience
Home Healthcare Service Providers
Hospital Chains
Private Equity/ VC Fund
Health Care Associations
Time Period Captured in the Report:
Historical Period – 2013-2018
Forecast Period – 2019-2023
Companies Covered:
Portea Medical
Healthcare At Home
MedWell Ventures
Care24
CallHealth Services
Apollo HomeCare
India Home Healthcare
Critical Care Unified
Key Topics Covered in the Report
Introduction
Ecosystem of India Home Health Care Market
India National Health Account Statistics
Market Size by Revenue
Market Segmentation
Competition Scenario
Company Profiles of Major Companies
Growth drivers
Trends and Developments
Issues and Challenges
Regulatory Framework
Future Outlook and Projections: Market Size
Future Outlook and Projections : Market Segmentation
Analyst Recommendations
Products
Products
By Market Structure (Organized and Unorganized), By Region/Tier (Tier 1, tier 2and tier 3 cities), By Age Group (Above 40 years and below 40 years), By Profile of Patients (Elderly care, physiotherapy, wound care, stroke rehabilitation and others – Infant Care, ICU at home, At home Cancer Therapy, etc) and By Subscription and Recurring Model
Companies
Portea Medical, Healthcare At Home, MedWell Ventures, Care24, CallHealth Services, Apollo HomeCare, India Home Healthcare and Critical Care Unified
Table of Contents
Table of Contents
1. Executive Summary
1.1. India Healthcare Market Overview
1.2. India Home Healthcare Market Overview
1.3. India Home Healthcare Market Segmentation
1.4. Competitive Landscape
1.5. India Home Healthcare market Future Outlook
2. Research Methodology
2.1. Market Definitions and Size
2.2. List of Abbreviations
2.3. Market Sizing and Modeling
Variables Dependent and Independent
Multifactor Based Sensitivity Model:
Limitations
Conclusions
3. Indian Home Healthcare Market Ecosystem
4. India Home Healthcare Business Model
5. Indian National Health Account Statistics
5.1. Registered Nurses and Pharmacists in India
5.2. Distribution of Projected Population of India
5.3. Distibution of Population by Age Group, Sex and Residence
5.4. Population in the Age Group 60 and Above, Distributed State Wise
5.5. Mortality Indicators Over the Years
5.6. Trends in Public Health Expenditure Over the Years
5.7. Average medical and Other expenditure per Hospitalization Case for Each Quintle
5.8. Average Medical and Other Related Expenditure on Account of Hospitalization per Hospitalization case for Each State and UT (RURAL)
5.9. Average Medical and Other Related Expenditure on Account of Hospitalization per Hospitalization case for Each State and UT (Urban)
5.10. Major sources of Finance for Hospitalization Expenditure for Households in Different Quintile Classes of UMPCE
5.11. Number of Doctors Registered with State Medical Councils /Medical Council of India per State/UT Over the Years.
5.12. Number of Dental surgeons registred With Central/State Medical Councils of India per State and UT.
5.13. Ayush Registered Practitioners
6. India Home Health Care Market Introduction
6.1. Health Care Market in India
6.2. Home Healthcare Market in India
7. India Home Healthcare Market Size By Revenue, FY’2013-FY’2018
8. India Home Healthcare Market Segmentation, FY’2018
8.1. By Profile of Patients (Elderly Care, Post Operative Care, Physiotherapy, Palliative Care, Stroke rehabilitation, and Others), FY’2018
Incidence of Stroke related Cases in India
8.2. By Organised and Unorganised Market, FY’ 2018
8.3. By Subscription and Non Recurring Model (Organized Sector)
8.4. By Tier 1, Tier 2 and Tier 3 Cities, FY’2018
8.4.1. By Major Cities (Delhi/ NCR, Mumbai, Bangalore, Chennai, Pune, Hyderabad, Jaipur, Kolkatam Ahmedabad), FY’2018
8.5. By Age Group, FY’2018
9. Pricing Solutions Offered in the Market
10. Trends and Developments in India Home Healthcare Market
10.1. Rising Hospitalization Costs
10.2. Increase in Geriatric Population
10.3. Increase in Partnerships
10.4. Technology Oriented Growth
10.5. Expansion in the Suite of Services Offered
11. Issues and Challenges in India Homehealthcare Market
11.1. Predominance of the Unorganised Sector
11.2. Lack of Adequate and Skilled Manpower
11.3. Low Penetration Rate
11.4. Lack of Regulations
11.5. Lack of Insurance Coverage
12. Competitive Landscape of India Home Healthcare Market
12.1. Competition Parameters in India Home Healthcare Market
12.2. SWOT Analysis of India Home Healthcare Market
13. Company Profiles of Major Players in India Home Healthcare Market, 2018
13.1. Portea Medical
13.2. Healthcare AtHome
13.3. MedWell ventures
13.4. Care24
13.5. Call Health Services
13.6. Apollo Homecare
13.7. India Home Healthcare
13.8. Critical Care Unified (CCU) Homecare
14. Key Funding and Mergers and Acquisitions Scenario in India Home Healthcare Market
14.1. Mergers and Acquisitions
14.2. Major Funding in India Home Healthcare Market
14.3. Philips Home Care Services
15. Indian Home Healthcare Market Future Projection and Outlook, FY’2019-FY’2023E
16. India Home Healthcare Future Market Segmentation, 2023
16.1. By Region/Tier Wise, 2023
16.2. By Organised and Unorganised Market, 2023
16.3. By Age Group, 2023
16.4. By Subscription and Non Recurring Model (Organized Sector), 2023
16.5. Profile of Patients, 2023E
17. Analyst Recommendations
Disclaimer
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List of Figure
Figure 1-1: India Home Healthcare Market Structure, FY’ 2018
Figure 3-1: Indian Home Healthcare Market Ecosystem Including Government Bodies Regulating the Home Healthcare Market in India and Major Companies in the Home Health Care Market in India, 2018
Figure 4-1: Business Model for India Home Healthcare Market, 2018
Figure 6-1: India Healthcare Market Size on the Basis of Revenue in INR Billions and Growth Rate in Percentages (%), FY’2013-FY’2018
Figure 6-2: Home Health Care Market as a Percentage (%) of the Overall Health Care Market on the Basis of Revenue in INR Billion, 2018
Figure 7-1: India Home Healthcare Market Size on the Basis of Revenue in INR Crores and Growth Rate in Percentages, FY’2013-FY’2018.
Figure 8-1: India Home Healthcare Market Segmentation by Profile of Patients (Elderly Care, Post Operative Care, Physiotherapy, Palliative Care, Stroke Rehabilitation and Others), by Revenue in INR Crores, FY’ 2018
Figure 8-2: Elderly Population Statistics in India in Millions and Growth Rate in Percentages, 2013-2018
Figure 8-3: India Home Healthcare Market Segmentation by Organised and Unorganised Market in Revenue Percentages, FY’2018
Figure 8-4: Indian Home Healthcare Market Segmentation by Subscription and Non Recurring Model (Organized Sector), FY’2018
Figure 8-5: Indian Home Healthcare Market Segmentation by Region/Tier (Tier 1, Tier 2 and Tier 3) on the Basis of Revenue in Percentages (%), FY’2018.
Figure 8-6: Indian Home Healthcare Market Segmentation by Age Group on the basis of Revenue in Percentages (%), FY’2018
Figure 13-1: Total Revenue of Portea Medical in INR, FY’2013-FY’2018
Figure 13-2: Revenue of Healthcare AtHome in INR Millions, FY’2014-FY’2017
Figure 13-3: Revenue from Operations for Care24 in INR Millions, 2015-2017
Figure 13-4: Revenue in INR for CallHealth Services in INR Million, FY’ 2017-FY’2018
Figure 13-5: Revenue from Operations for Apollo HomeCare, FY’2016-FY’2017
Figure 13-6: Revenue from Operations in INR Crore for India Home Healthcare, 2013-2017
Figure 15-1: India Home Healthcare Market Future Outlook and Projections on the Basis of Revenue in INR Crores and Growth in Percentages (%), FY’2018-FY’2023EE
Figure 15-2: India Home Healthcare Market as a Percentage Share of Overall Healthcare Market in India on the Basis of Revenue in INR Billion and Percentages (%), FY’2018-FY’2023E
Figure 16-1: India Home Healthcare Market Future Projection by Region/Tier (Tier 1, Tier 2 and Tier 3) on the Basis of Revenue in INR Crores, FY’2018-FY’2023E.
Figure 16-2: India Home Healthcare Market Future Projection by Market Structure (Organized and Unorganized) on the Basis of Revenue in INR Crores, FY’2018-FY’2023E
Figure 16-3: India Home Healthcare Market Future Projection by Age Group (Above 40 years and Below 40 years) on the Basis of Revenue in INR Crores, FY’2018-FY’2023E
Figure 16-4: India Home Healthcare Market Future Projection by Subscription and Non Recurring Model on the Basis of Revenue in INR Crores, FY’2018-FY’2023E
Figure 16-5: India Home Healthcare Market Future Projection by Profile of Patients on the Basis of Revenue in INR Crores, FY’2018-FY’2023E
Figure 16-6: Elderly Population Statistics in India in Millions and Growth in Percentage, 2018-2023E
List of Table
Table 2-1: Correlation Matrix for India Home Healthcare Market
Table 2-2: Regression Coefficients Output for India Home Healthcare Market.
Table 4-1: Role of Different Entities in India Home Healthcare Market, 2018
Table 5-1: State/UT Wise Number of Registered Nurses & Pharmacists in India
Table 5-2: State/UT Wise Distribution of Projected Population of India as on 1st March in Thousands
Table 5-3: Percentage Distribution of Estimated Population by Age Group, Sex and Residence, 2016.
Table 5-4: State Wise Distribution of Population in the Age Group 60 and Above, in Percentages, 2016
Table 5-5: Mortality Indicators over the years 2013 to 2016.
Table 5-6: Trends in Public Health Expenditure, 2009 to 2018
Table 5-7: Average Medical and other non-medical expenditure on the Basis of Expenditure on each Hospitalization Case for each Quintile in INR, 2018
Table 5-8: Average Medical and Non Medical Expenditure on the Basis of Hospitalization Cases for each State/UT, Gender and Sector (Rural) in INR, 2016
Table 5-9: Average Medical Expenditure and Non-Medical Expenditure on account of hospitalization per hospitalization case for each State/UT, Gender and Sector (Urban) (in Rs.), 2014
Table 5-10: Major Source of Finance to Meet Hospital expenditure for households in different quintile classes of UMPCE in Percentages (%), 2014
Table 5-11: States/UTs wise Number of Doctors Possessing Recognized Medical, Qualifications (Under I.M.C Act) Registered With State Medical Councils/Medical Council of India from the year up to 2013 to 2017.
Table 5-12: State/UT wise Dental Surgeons Registered With Central / State Dental Councils of India 2013-2017.
Table 5-13: State/UT wise AYUSH Registered Practitioners (Doctors) in India as on 1st January 2017
Table 6-1: Overall Healthcare Market vs. Home Healthcare Market in India in INR Billions, FY’2013- FY’2018
Table 7-1: Rationale and Description for Indian Home Healthcare Market Size on the Basis of Revenue in INR Crores, FY’2013-FY’2018
Table 8-1: Rationale for India Home Healthcare Market Segmentation by Profile of Patients (Elderly Care, Post Operative Care, Physiotherapy, Palliative Care, Stroke rehabilitation, and Others) on the Basis of Revenue in INR Crores, FY’2018
Table 8-2: Elderly Population Statistics in India Based on Sex in Millions, 2013-2018
Table 8-3: Total Deaths and DALY’s by Sex on the Basis of Each Cause under Cardiovascular Diseases in Percentages, FY’ 2016
Table 8-4: Cross Comparison between States and Union Territories in India on the Basis of Crude DALY Rates of Ischaemic Heart Disease, Stroke and Rheumatic Heart Disease in Rate per 100,000, FY’2016
Table 8-5: Cross Comparison between India and Asia Pacific Countries on the Basis of Stroke Incidence per 100,000 per Year and Prevalence in Percentages, FY’ 2016
Table 8-6: Rationale for India Home Healthcare Market Segmentation by Market Structure (Organized and Unorganized) on the Basis of Revenue in INR Crores, FY’2018
Table 8-7: Rationale for Indian Home Healthcare Market Segmentation by Subscription and Non Recurring Model, in INR Crores (Organized Sector), FY’2018
Table 8-8: India Home Healthcare Market Segmentation by Region/Tier (Tier 1, Tier 2 and Tier 3), FY’2018
Table 8-9: India Home Healthcare Market Segmentation by Major Cities on the Basis of Market Share in Percentages, FY’2018
Table 8-10: Rationale for India Home Healthcare Market Segmentation by Age Group (Above 40 Years and Below 40 Years of age) on the Basis of Revenue in INR Crores, FY’2018
Table 9-1: Cost Comparison of ICU Services for Patients at Hospital and at Home in INR, 2018
Table 9-2: India Home Healthcare Services Classification on the Basis of Pricing for Different Services in INR, 2018
Table 12-1: Competition Scenario in Indian Home Healthcare Market, FY’2018
Table 12-2: Strength, Weakness and Market Share of Major Players in India Home Healthcare Market, 2017
Table 12-3: Competition Parameters for Leading Home Healthcare Providers in India
Table 12-4: SWOT Analysis of the Home Healthcare Market in India, 2018
Table 13-1: Company Profile of Portea Medical, Including Company Overview, USP, Major Services, Recent Developments, Marketing Strategies, Regional Presence Over the Years, Key Statistics and Key Revenue Streams, Key Employees, Funding, FY’ 2018.
Table 13-2: Financial Performance of Health Vista including Sales Revenue, Total Revenue and Profit after Tax in INR Millions, FY’2016-FY’2018
Table 13-3: Company Profile of Healthcare AtHome, Including Company Overview, USP, Major Services, Recent Developments, Marketing Strategies, Regional Presence Over the Years, Key Statistics and Key Revenue Streams, Key Employees, 2018.
Table 13-4: Financial Summary of Healthcare at Home in INR Million, FY’2013-FY’2017
Table 13-5: Company Profile of MedWell Ventures, Including Company Overview, USP, Major Services, Recent Developments, Marketing Strategies, Regional Presence Over the Years, Key Statistics and Key Revenue Streams, Key Employees, 2018.
Table 13-6: List of Equity Share Holders of Medwell Ventures as on 31st March 2018
Table 13-7: Company Profile of Care24, Including Company Overview, USP, Major Services, Recent Developments, Marketing Strategies, Regional Presence Over the Years, Key Statistics and Key Revenue Streams, Key Employees, Funding, 2018
Table 13-8: Financial Summary of Aegis Care Services Limited in INR Thousands, FY’2015 – FY’2017
Table 13-9: List of Equity Shareholders of Care24 as on 31st March 2017
Table 13-10: Company Profile of Call Health Services, Including Company Overview, USP, Major Services, Recent Developments, Marketing Strategies, Regional Presence Over the Years, Key Statistics and Key Revenue Streams, Key Employees, Funding, 2018
Table 13-11: Financial Summary of Call Health Services in INR Thousands, FY’2016-FY’2018
Table 13-12: Company Profile of Apollo HomeCare, Including Company Overview, USP, Major Services, Recent Developments, Marketing Strategies, Regional Presence Over the Years, Key Statistics and Key Revenue Streams, Key Employees, 2018
Table 13-13: Financial Summary of Apollo Home Healthcare Ltd, FY’2016-FY’2017
Table 13-14: Company Profile of India Home Healthcare, Including Company Overview, USP, Major Services, Recent Developments, Marketing Strategies, Regional Presence Over the Years, Key Statistics and Key Revenue Streams, Key Employees, 2018.
Table 13-15: India Home Healthcare Private Limited Revenue Segmentation on the Basis of Total Income in INR Thousands, FY’2016 – FY’2017
Table 13-16: Company Profile of CCU Homecare, Including Company Overview, USP, Major Services, Recent Developments, Marketing Strategies, Regional Presence Over the Years, Key Statistics and Key Revenue Streams, Key Employees, 2018
Table 13-17: Financial Information of Critical Care Unified including Income, Expenditure, Profit or Loss Before Tax and Profit or Loss After Tax in INR, FY’2016 and FY’2017
Table 14-1: Key Acquisitions in the Indian Home Healthcare Market, 2018
Table 14-2: India Home Health Care Market Funding on the Basis of Value of Funding in USD as of 1st January 2019
Table 15-1: Rationale and Description for Indian Home Healthcare Market Future Projection on the Basis of Revenue in INR Crores and Market Share in Percentages, FY’2018-FY’2023E
Table 15-2: Overall Healthcare Market vs. Home Healthcare Market Future Projections on the Basis of Revenue in INR Billions and Share in Percentages (%), FY’2018-FY’2023E
Table 16-1: Indian Home Healthcare Market Future Projection by Region/Tier (Tier 1. Tier 2 and Tier 3) on the Basis of Revenue in INR Crores, FY’2023E
Table 16-2: India Home Healthcare Market Future Projection by Region / Tier (Tier 1, Tier 2 and Tier 3) on the Basis of Revenue in INR Crores, FY’2018 – FY’2023E
Table 16-3: Indian Home Healthcare Market Future Projection by Organised and Unorganised Market on the Basis of Revenue in INR Crores, FY’2023E
Table 16-4: India Home Healthcare Market Future Projection by Market Structure (Unorganized and Organized) on the Basis of Revenue in INR Crores, FY’2018-FY’2023E
Table 16-5: India Home Healthcare Market Future Projection by Age Group (Above 40 years and Below 40 years) on the Basis of Revenue in INR Crores, FY’2023E
Table 16-6: India Home Healthcare Market Future Projections by Age Group (Above 40 years and Below 40 years) on the Basis of Revenue in INR Crores, FY’2018-FY’2023E
Table 16-7: India Home Healthcare Market Future Projection by Subscription and Non Recurring Model on the Basis of Revenue in INR Crores, FY’2023E (Organized Sector)
Table 16-8: India Home Healthcare Market Future Projections by Subscription and Recurring Model on the Basis of Revenue in INR Crores, FY’2018-FY’2023E
Table 16-9: India Home Healthcare Market Future Projection by Profile of Patients on the Basis of Revenue in INR Crores, FY’ 2018-FY’2023E
Table 16-10: India Home Healthcare Market Future Projection by Profile of Patients on the Basis of Revenue in INR Crores, FY’2018-FY’2023E
Table 16-11: Elderly Population Statistics in India on the Basis of Sex in Million, 2018-2023E
Table 17-1: Analyst Recommendations for India Home Healthcare Market Including Recommendation, Rational and Implementation, 2018
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