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Smokeless Tobacco in Norway, 2017

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Smokeless Tobacco in Norway, 2017


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Smokeless Tobacco in Norway, 2017



Executive Summary

Smokeless Tobacco in Norway, 2017

Summary

"Smokeless Tobacco in Norway, 2017" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Norway market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

Norway has one of the largest and most buoyant markets for smokeless tobacco and is the second largest snus market in the world after neighboring Sweden. Snus accounts for the vast majority (99.4%) of smokeless tobacco sales, having raised its profile dramatically since 2004, the year when the first major bans on smoking in public came into force. Men are the most important group of daily users with 15% using this product in 2015 compared to only 4% of women.

Scope

Swedish Match is the leading player in the Norwegian smokeless market with 56.3%.

The Norwegian market for smokeless tobacco, despite already being sizeable, is expected to grow still further over the coming decade.

Snus will continue to dominate sales with no evidence of any other smokeless product emerging as a challenger.

Reasons to Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

The differing growth rates in regional product sales drive fundamental shifts in the market.

This report provides detailed, authoritative data on these changes-prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Table of Contents

1. Introduction 6

1.1. Executive Summary 6

1.2. Definitions 8

2. Market Context 9

2.1. Market context: Norway is unique in its profile of snus within the tobacco market 9

2.2. Market context: Cigarettes is the leading category, capturing almost half of the total Tobacco market 10

3. Market Size and Structure 11

3.1. Market Volume: Innovation and growing health awareness has resulted in consumers switching to Smokeless Tobacco 11

3.2. Market Volume: Per capita consumption of Smokeless Tobacco has been driven by an increasing demand for snus 12

3.3. Market Segmentation: Snus is by far the dominant product in the Norwegian smokeless tobacco market 13

3.4. Market Segmentation: Snus has seen a huge increase in consumption levels over the past decade 14

3.5. Market Segmentation: Strong Snus sales almost doubled between 2009 and 2012 15

3.6. Market Segmentation: Fewer brands in the market is resulting in a decline in the market share of Loose Snus 16

3.7. Market Segmentation: In contrast to the explosion of interest in snus, the market for chewing tobacco is a small and shrinking sector 17

4. Production and Trade 18

4.1. Production: Most manufacturing has been transferred abroad 18

4.2. Imports: volumes fell back to 1,999 tons in 2015 after surging ahead to 2,450 tons in 2014 19

4.3. Imports: China emerges as a notable supplier in 2015 as the profile of Sweden falls back 20

4.4. Imports: Diversification in import origin markets evident from 2014 onwards 21

4.5. Imports: China became the main importer in 2015, with Sweden now holding the second position 22

4.6. Exports: Sweden supplies majority of smokeless tobacco in Norway 23

4.7. Exports: Sporadic bursts of export activity have been noted in 2009 and 2012 24

5. Taxation & Retail Prices 25

5.1. Taxation and Retail prices: VAT has been unchanged for some time 25

5.2. Retail Prices: Nasal Snuff for many brands were priced at Nkr50 per pack 26

6. Manufacturers and Brands 27

6.1. Market Structure: Swedish Match dominates the Smokeless Tobacco market in Norway 27

6.2. Market Structure: Swedish Match also dominates the Snus market 28

6.3. Market Structure: Swedish Match increased its share of the market annually between 2009 and 2012 29

6.4. Market Structure: Conrad Langaard is the dominant manufacturer in Chewing Tobacco 30

6.5. Market Structure: Skruf overtook General as the leading Norwegian brand in 2015 31

6.6. Market Structure: Swedish Match's leading brand in Norway is General 32

6.7. Market Structure: Oliver Twist dominates the Norwegian chewing tobacco market 33

7. Usership 34

7.1. Usership: Males are the main users of snus in Norway 34

7.2. Usership: Snus use falls as consumers get older 35

7.3. Usership: Occasional Snus user is larger than daily user cohort 36

8. Operating Constraints 37

8.1. Operating Constraints: The FCTC was signed by Norway in June 2003 37

8.2. Advertising restrictions: Norway has been prosecuting companies attempting to get around the advertising ban since 2003 38

8.3. Health warnings and labeling requirements: Visible health-related warnings have to be displayed on tobacco packs 39

8.4. Other restrictions: Norway has been following the restriction of 12mg of tar since 1995 40

9. Distribution 41

9.1. Distribution: Main shift in retail distribution in recent years has been away from tobacconists 41

10. Prospects & Forecasts 42

10.1. Prospects and Forecasts: Demand for snus is expected to increase and drive forward further interest in smokeless tobacco 42

10.2. Prospects and Forecasts: Per capita consumption of smokeless products is forecast to peak at 275g in 2021 43

11. Appendix 44

11.1. Additional data tables 44

11.2. Methodology 56

11.3. About GlobalData 58

11.4. Disclaimer 59

11.5. Contact Us 60

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Executive summary (1) 6

Figure 2: Executive summary (2) 7

Figure 3: Tobacco Products Market, Tons, %, 2005 & 2015 9

Figure 4: Consumption of Smokeless Tobacco, Volume (Tons) , 2005-2016 11

Figure 5: Per Capita Consumption, Grams/Year, 2005-2016 12

Figure 6: Imports by country of Origin, % Volume, 2015 20

Figure 7: Smokeless Tobacco Consumption, Tons, 2015-2025 42

Figure 8: Per Capita Consumption, Grams Per Year, 2015-2025 43

Figure 9: Methodology 56

Figure 10: GlobalData at a glance 58

List of Tables

Table 1: Tobacco Products Market, Tons, 2005-2016 10

Table 2: Smokeless Tobacco: Market Segmentation, Tons, 2005-2016 13

Table 3: Consumption of Snus, Tons & Grams Per Capita, 2005-2016 14

Table 4: Snus Sales by Type: Strong v Other, %, 2009-2012 15

Table 5: Snus Sales by Pack Type, %, 2013-2015 16

Table 6: Consumption of Chewing Tobacco, Tons & Grams Per Capita, 2005-2016 17

Table 7: Smokeless Tobacco: Imports, Volume & Value, 2005-2015 19

Table 8: Smokeless Tobacco: Imports by Country of Origin, Volume, 2007-2015 21

Table 9: Smokeless Tobacco: Imports by country of Origin, Value (Nkr Million), 2005-2015 22

Table 10: Exports of Smokeless Tobacco from Sweden to Norway, 2005-2015 23

Table 11: Smokeless Tobacco: Exports/Re-Exports, 1990-1992 & 2004-2015 24

Table 12: Snus: Retail Prices, December 2016 26

Table 13: Chewing Tobacco: Retail Prices, October 2015 26

Table 14: Nasal Snuff: Retail Prices, October 2015 26

Table 15: Smokeless Tobacco: Manufacturer Sales, Tons, 2004-2015 27

Table 16: Smokeless Tobacco: Manufacturer Shares, %, 2004-2015 27

Table 17: Snus: Manufacturer Sales, Tons, 2009-2015 28

Table 18: Snus: Manufacturer Shares, %, 2009-2015 28

Table 19: Strong Snus: Manufacturer Shares, %, 2009-2012 29

Table 20: Chewing Tobacco: Manufacturer Sales, Tons, 2009-2015 30

Table 21: Chewing Tobacco: Manufacturer Shares, %, 2009-2015 30

Table 22: Snus: Brand Shares, %, 2009-2015 31

Table 23: Chewing Tobacco: Brand Shares, 2009-2012 & 2015 33

Table 24: Snus Use in Norway, %, 2008 & 2012-2015 34

Table 25: Snus Use by Age, %, 2012 35

Table 26: Snus: Usage Patterns, 2011 36

Table 27: Snus: Usage Patterns, %, 2011 36

Table 28: Operating Constraints 37

Table 29: Advertising restrictions 38

Table 30: Health warnings and labeling requirements 39

Table 31: Other restrictions 40

Table 32: Tobacco Products Market, Tons, 1997-2016 44

Table 33: Consumption of Smokeless Tobacco, Tons, 1990-2016 45

Table 34: Smokeless Tobacco: Market Segmentation, Tons, 1997-2016 46

Table 35: Consumption of Snus, 1990-2016 47

Table 36: Consumption of Chewing Tobacco, Volume, Tons, 1990-2016 48

Table 37: Smokeless Tobacco: Imports, Volume & Value, 1990-1992 & 1999-2015 49

Table 38: Smokeless Tobacco : Imports by country of Origin, Volume, %, 2001-2015 50

Table 39: Smokeless Tobacco : Imports by country of Origin, Value, %, 2001-2015 51

Table 40: Snus: Retail Prices, December 2015 52

Table 41: Tobacco Consumption, Tons, and Per Capita Consumption, Grams Per Year, 2015-2025 55

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Swedish Match Imperial Tobacco BAT Conrad Langaard Scandinavian Tobacco Group V2


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