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Smokeless Tobacco in Japan, 2017
"Smokeless Tobacco in Japan, 2017" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Japanese market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.
The Smokeless Tobacco market in Japan has been historically negligible, with sales only approaching 1 ton per annum since the early part of the decade. However, following the successful launch in 2010 of JT's new Zerostyle Mint line, which incorporates snuff, there has been expansion in this market.
Until 2010, there was no local producer of smokeless tobacco and all products sold on the market were imported until that time.
There is minimal usership of smokeless tobacco products in Japan at present.
Only snuff and snus feature and usage is very marginal. Snus accounted for between two-thirds and three-quarters of smokeless tobacco in 2009, and snuff the remainder of the market.
Reasons to Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
Identify the areas of growth and opportunities, which will aid effective marketing planning.
The differing growth rates in regional product sales drive fundamental shifts in the market.
This report provides detailed, authoritative data on these changes-prime intelligence for marketers.
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Table of Contents
1. Introduction 6
1.1. Executive Summary 6
1.2. Definitions 8
2. Market Context 9
2.1. Market context: Japan Tobacco is pioneering Smokeless Tobacco products in the country but sales still remain negligible 9
3. Market Size and Structure 10
3.1. Market structure: Nasal snuff and snus are the two major Smokeless Tobacco products and are driving the market 10
3.2. Market volume: Smokeless Tobacco consumption appears to have peaked with sales down to 42 tons in 2016 11
3.3. Per capita consumption: Per capita consumption of smokeless tobacco in Japan is marginal at best 12
4. Production and trade 13
4.1. Production: Prior to 2010 all Smokeless Tobacco products were imported into Japan with JT the first domestic producer 13
4.2. Imports: Imports have traditionally driven the small Japanese Smokeless Tobacco segment, with slight overall volumes increases in recent years 14
4.3. Imports: Sweden has been the main country supplying Smokeless Tobacco to Japan since 2013 15
4.4. Imports: Sweden has dominated import volumes since 2013 16
4.5. Imports: Sweden has also led in terms of import value since 2013 17
4.6. Exports: Japan has only recently exported Smokeless Tobacco products with most of these going to South Korea 18
5. Taxation & Retail Prices 19
5.1. Taxation: Japan has relatively low taxes on tobacco products in comparison to other major economies 19
5.2. Retail Prices: Nasal Snuff covers a wide array of prices to appeal to different consumers 19
5.3. Retail prices: JT's Zerostyle Stix retail prices have steadily increased in recent years due to higher taxes and growing popularity 20
5.4. Retail prices: Snus prices peaks at 5,400 Yen/pack 21
5.5. Retail prices: Chewing Tobacco in Japan is not as popular as Nasal Snuff or Snus 22
6. Manufacturers and brands 23
6.1. Manufacturer shares: JT accounts for around 95% of the Japanese Smokeless Tobacco segment 23
6.2. Brand family shares: Zerostyle Blue Mint's are a popular Smokeless Tobacco option 24
7. Usership 25
7.1. Usership: Smokeless Tobacco usage is minimal with cigarettes dominating the entire tobacco industry in Japan 25
8. Prospects and forecasts 26
8.1. Prospects and forecasts: Declining smoking rates and the marginal position of Smokeless Tobacco makes accurate forecasts difficult 26
9. Appendix 27
9.1. Additional data tables 27
9.2. Methodology 39
9.3. About GlobalData 41
9.4. Disclaimer 42
9.5. Contact Us 43
List of Figures
Figure 1: Executive summary (1) 6
Figure 2: Executive summary (2) 7
Figure 3: Smokeless Tobacco Consumption, Tons, 2005-2016 11
Figure 4: Per Capita Consumption, Grams Per Year, 2005-2016 12
Figure 5: Imports of Other Manufactured Tobacco & Tobacco Manufactured Substitutes, Volume (Tons), 2005-2015 14
Figure 6: Imports by Country of Origin, Top Countries, % Volume, 2015 15
Figure 7: Methodology 39
Figure 8: GlobalData at a glance 41
List of Tables
Table 1: Imports of other manufactured tobacco & tobacco manufactured substitutes, Volume (Tons), 2007-2015 16
Table 2: Imports of other manufactured tobacco & tobacco manufactured substitutes, Value ($'000), 2007-2015 17
Table 3: Nasal Snuff: Retail Prices, 2014 19
Table 4: JT Zerostyle: Retail Prices, 2013-2015 20
Table 5: Snus: Retail Prices, 2015 21
Table 6: Chewing Tobacco: Retail Prices, 2015 22
Table 7: Smokeless Tobacco Consumption, 1990-2016 27
Table 8: Per Capita Smokeless Tobacco Consumption, grams per year, 1990-2016 28
Table 9: Imports of Other Manufactured Tobacco & Tobacco Manufactured Substitutes, Volume (Tons), 2000-2015 29
Table 10: Imports of other manufactured tobacco & tobacco manufactured substitutes, Value ($'000), 2007-2015 30
Table 11: Imports of other manufactured tobacco & tobacco manufactured substitutes, Volume (Tons), 2004-2015 31
Table 12: Imports of other manufactured tobacco & tobacco manufactured substitutes, Value, 2007-2015 32
Table 13: Imports of other manufactured tobacco & tobacco manufactured substitutes, Value ($'000), 2007-2015 33
Table 14: Nasal Snuff: Retail Prices, 2014 34
Table 15: Nasal Snuff: Retail Prices, 2014 (Cont'd.) 35
Table 16: Snus: Retail Prices, 2015 36
Table 17: Snus: Retail Prices, 2015 (Cont'd..) 37
Table 18: Snus: Retail Prices, 2015 (Cont'd..) 38
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JTI Swedish Match Gallaher Group V2 Tobacco BAT Habanos Snus Poschl Bernard Wilson of Sharrow Samuel Gawith
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