Cigarettes in Turkey, 2016
March 2017
70
About the Report
About the Report
Cigarettes in Turkey, 2016
Summary
"Cigarettes in Turkey, 2016" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Turkish market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.
Until quite recently, the Turkish market had been expanding steadily, with 2004 sales 48.1% above 1990 levels. More recently, the market has fallen back, hit by a combination of rising prices, higher taxation, growing health awareness and more stringent regulations, with per capita consumption stood at 1,208 pieces in 2014. The country is emerging as a major regional producer and exporter of cigarettes, and markets such as Bahrain, Iran and Iraq account for a significant share of sales.
Scope
The cigarette market has seen enormous changes in recent years.
American blend filter products now dominate where oriental leaf once predominated.
Equally, filter cigarettes now dominate, accounting for 100% of sales.
Legislation on smoking is gradually being tightened and both the cigarette market and per capita consumption are forecast to fall.
Reasons to Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
Identify the areas of growth and opportunities, which will aid effective marketing planning.
The differing growth rates in regional product sales drive fundamental shifts in the market.
This report provides detailed, authoritative data on these changes-prime intelligence for marketers.
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Products
Companies
PMI, PHILSA, JTI, BAT, IT, Tekel, RJ Reynolds, European Tobacco, KT&G
Table of Contents
Table of Contents
Table of Contents
1. Overview 5
2. Market Size 6
3. Market Structure 12
4. Manufacturers & Brands 16
5. Taxation & Retail Prices 31
5.1. Taxation 31
5.2. Retail Prices 32
6. The Smoking Population 38
7. Production & Trade 42
7.1. Production 42
7.2. Imports 46
7.3. Exports 48
8. Operating Constraints 54
8.1. Advertising Restrictions 54
8.2. Health Warnings 55
8.3. Other Restrictions 56
9. Company Profiles 58
10. Prospects & Forecasts 61
11. Appendix 63
11.1. What is this Report About? 63
11.2. Time Frame 64
11.3. Product Category Coverage 65
11.4. Methodology 66
11.5. About GlobalData 68
11.6. Disclaimer 69
11.7. Contact Us 70
List of Figure
List of Figures
Figure 1: Methodology 66
Figure 2: Global Data at a glance 68
List of Table
List of Tables
Table 1: Cigarette Consumption, Million Pieces, 1990-2015 8
Table 2: Duty Paid v Non Duty Paid Sales, Billion Pieces, 2006-2015 9
Table 3: Per Capita Consumption, 1990-2015 11
Table 4: Cigarette Sales by Length, %, 2000-2008 12
Table 5: Market Breakdown: Filter v Non-Filter, 2000-2009 13
Table 6: Cigarette Sales by Price Segment, %, 2008-2014 14
Table 7: Cigarette Sales by Strength, %, 2000-2010 15
Table 8: Manufacturer Sales, Million Pieces, 2000-2015 20
Table 9: Market Shares, % Volume, 2000-2015 21
Table 10: Brand Shares, %, 2009-2015 24
Table 11: Brands by Manufacturer, 2014 25
Table 12: Average Retail Prices, Lira/Pack (20), 1991-2007 33
Table 13: Retail Prices of Selected Brands, Lira/Pack, 2005-2012 34
Table 14: Turkey Cigarette Prices, TL per pack, 2016 36
Table 15: Smoking Population, 1990-2014 39
Table 16: Smoking by Age & Gender, %, 2006 40
Table 17: Tobacco Use by Age Band, 2008 & 2012 40
Table 18: Global Adult Tobacco Survey 2008: Smoking Incidence by Gender, % 41
Table 19: Global Adult Tobacco Survey 2008: Smoking Incidence by Location, % 41
Table 20: Production of Cigarettes, Million Pieces, 1990-2015 43
Table 21: Cigarette Imports, Million Pieces, 1990-2014 47
Table 22: Cigarette Exports, Million Pieces, 1990-2014 49
Table 23: Exports of Cigarettes by Country of Destination, Thousand Pieces, 2000-2014 50
Table 24: Exports of Cigarettes by Country of Destination, %, 2000-2014 52
Table 25: Philip Morris Sabanci Sigara ve Tutunculuk Sanayi ve Ticaret AS (PHILSA) 58
Table 26: Japan Tobacco Tutun Sanayi AS 59
Table 27: British American Tobacco Turkey 60
Table 28: Consumption Forecasts to 2025 62
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