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Report Title

Cigarettes in the Philippines, 2016

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Cigarettes in the Philippines, 2016

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Cigarettes in the Philippines, 2016

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Cigarettes in the Philippines, 2016

Executive Summary

Cigarettes in the Philippines, 2016


"Cigarettes in the Philippines, 2016" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the the Philippine market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects and forecasts for sales and consumption to 2025.

The cigarette market in the Philippines is large despite showing evidence of falling back recently. Although legitimate duty paid consumption was reported down in 2014, this figure is still up by 21.8% on 1990 volumes. However, there have been sharp fluctuations as advance purchases ahead of tax increases in 2005, 2007, 2009, 2011, and 2013 pushed legitimate domestic sales to highs followed by corresponding sharp falls as the trade and consumers used up stocks or turned to the black market. The result was a contraction of 15.6% in duty paid sales in 2013 and a tax-induced fall of 4.6% in 2014.


Legitimate per capita consumption peaked in 2004, but had fallen by 2007 before recovering in 2010 before falling in 2011. Data for 2012 puts average consumption at 985 pieces, but this was followed by a fall in 2013 and another decline in 2014.

The prevalence of smuggled and counterfeit supplies increased in 2005 and 2006, although they have fallen a little since. They are currently rising in the face of tax hikes.

The smoking population in the Philippines is large, with an estimated 29.8% of the adult population in 2014.

Filtered products account for 97.5% of the cigarette market, the balance being mainly native, dark, non-filtered cigarettes.

Reasons to buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

The differing growth rates in regional product sales drive fundamental shifts in the market.

This report provides detailed, authoritative data on these changes-prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Table of Contents

1. Overview 5

2. Market Size 7

3. Market Structure 13

4. Manufacturers & Brands 17

5. Taxation & Retail Prices 25

5.1. Taxation 25

5.2. Retail Prices 28

6. The Smoking Population 30

7. Production & Trade 35

7.1. Production 35

7.2. Imports 38

7.3. Exports 43

8. Operating Constraints 46

8.1. Advertising Restrictions 46

8.2. Health Warnings/Labelling Requirements 48

8.3. Other Restrictions 49

9. Company Profiles 50

10. Prospects & Forecasts 52

11. Appendix 54

11.1. What is this Report About? 54

11.2. Time Frame 55

11.3. Product Category Coverage 56

11.4. Methodology 57

11.5. About GlobalData 59

11.6. Disclaimer 60

11.7. Contact Us 61

To know more information on Purchase by Section, please send a mail to

List of Tables

Table 1: Cigarette Consumption, 1990-2015 9

Table 2: Cigarette Consumption, 1990-2015 11

Table 3: Market Breakdown: Domestic v Imported, 2004-2014 13

Table 4: Market Breakdown: Filter v Non-Filter, 2000-2010 14

Table 5: Market Breakdown: High, Medium & Low Priced Brands, 2002-2012 15

Table 6: Market Breakdown by Price, 2013 16

Table 7: Manufacturer Sales & Market Share, 2000-2015, Million Pieces 21

Table 8: Most Popular Cigarette Brands, 2009 24

Table 9: Leading Cigarette Brands, 2012-2015 24

Table 10: Cigarette Excise Duty Rates, 2000-2011 25

Table 11: Cigarette Excise Duty Rates, January, 2013-2016 26

Table 12: Cigarette Retail Prices, November 2013 28

Table 13: Smoking Population, 1990-2014 31

Table 14: Distribution of Smoking by Sex & Age, 2013 32

Table 15: Prevalence of Adult Current Smokers: Philippines, 2013 33

Table 16: Prevalence of Smokers by Place of Residence & Wealth Quintile, 2013 33

Table 17: Cigarette Production, 1990-2014 36

Table 18: Cigarette Imports, 1990-2014 39

Table 19: Imports by Country of Origin, 2004-2014 41

Table 20: Cigarette Exports, 1990-2014 44

Table 21: Exports by Country of Destination, 2004-2014 45

Table 22: Key Company Facts 50

Table 23: Key Company Facts 51

Table 24: Consumption Forecasts to 2025 53

List of Figures

Figure 1: Methodology 57

Figure 2: Global Data at a glance 59

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Philip Morris International, PMI, Philip Morris Fortune Tobacco Company, PMFTC, Mighty Corporation Tobacco Company,

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