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Report Title

Cigarettes in Kenya, 2018

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Cigarettes in Kenya, 2018


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Cigarettes in Kenya, 2018



Executive Summary

Cigarettes in Kenya, 2018

Summary

"Cigarettes in Kenya, 2018", is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Kenyan market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

The Kenyan cigarette market has seen a mixed performance since the beginning of the decade due to a combination of a flourishing non-duty paid sector, a lackluster performance of the country's economy, a series of tax/price hikes, political uncertainty, and controls on tobacco use in public. Sales have fallen back since 2014 and were 9,250 million pieces in 2016, with 8,575 million pieces forecast for 2017. Nevertheless, they were still 38.6% above 1990 levels in 2017. Per capita consumption is down by 32% between 1990 and 2017 at 180 pieces a year.

Scope

- The market is largely supplied by British American Tobacco Kenya, which dominates, and the privately owned Mastermind Tobacco.

- Filter cigarettes, king size formats, and Virginia blends dominate.

- The market is dominated by mid-priced brands, with Sportsman from BAT Kenya holding over half of the market volume.

- Low disposable income for the majority means that cigarettes are a luxury item. This has made smoking prevalence low and largely confined to men.

Reasons to buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

- Identify the areas of growth and opportunities, which will aid effective marketing planning.

- The differing growth rates in regional product sales drive fundamental shifts in the market.

- This report provides detailed, authoritative data on these changes-prime intelligence for marketers.

- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Table of Contents

1. Overview 5

2. Market Size 6

3. Market Structure 10

4. Manufacturers & Brands 12

5. Taxation & Retail Prices 16

5.1. Taxation 16

5.2. Retail Prices 19

6. The Smoking Population 21

7. Production & Trade 29

7.1. Production 29

7.2. Imports 32

7.3. Exports 35

8. Operating constraints 38

8.1. Advertising Restrictions 39

8.2. Health Warnings 40

8.3. Other Restrictions 41

9. Company Profiles 42

10. Prospects & Forecasts 43

11. Appendix 45

11.1. What is this Report About? 45

11.2. Time Frame 46

11.3. Product Category Coverage 47

11.4. Methodology 48

11.5. About GlobalData 50

11.6. Disclaimer 51

11.7. Contact Us 52

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Methodology 48

Figure 2: Global Data at a glance 50

List of Tables

Table 1: Cigarette Consumption, 1990-2017 7

Table 2: Per Capita Consumption, 1990-2017 9

Table 3: Market Breakdown by Blend, 2000-2005 & 2010, Percentage Share (%) 10

Table 4: Manufacturer Sales & Shares, 2000-2017, Million Pieces 13

Table 5: Manufacturer Sales & Shares, 2000-2017, Percentage Share (%) 14

Table 6: Sportsman: Market Share, 2008-2012 15

Table 7: Old Excise Duties, 2007-2010 16

Table 8: BAT Kenya: Retail Prices, 2010-2014 19

Table 9: Smoking Population, 1990-2017 22

Table 10: Cigarette Smoking Prevalence, Overall & Tobacco Use by Gender, (GATS 2014), Percentage Share (%) 23

Table 11: Current Tobacco use by Age and Gender, (GATS 2014), Percentage Share (%) 23

Table 12: Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009, Percentage Share (%) 24

Table 13: Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009, Percentage Share (%), Continued 25

Table 14: Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009 26

Table 15: Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009, Continued 27

Table 16: Cigarette Production, 1990-2016 30

Table 17: Cigarette Imports, 1990-2017 33

Table 18: Imports by Country of Origin, Million Pieces, 2007-2017 34

Table 19: Cigarette Exports, 1990-2017 36

Table 20: Exports by Country of Destination, Million Pieces, 2010 and 2013-2017 37

Table 21: Company profile: British American Tobacco Kenya Lt 42

Table 22: Company profile: Mastermind Tobacco Kenya Ltd 42

Table 23: Consumption Forecasts to 2027 44

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

PMI

BAT

JTI

Mastermind

Tanzanian Cigarette Company

Kenya, tobacco, cigarettes, smoking, production, imports, exports, companies, international brands, costs


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