Recently Viewed
empty-cart

There are no Recent Items

Close
Login/Register

Close
Single User License Price USD 995
Single User License Price INR 68824
Corporate User License Price USD 2985
Corporate User License Price INR 206472
Site License Price USD 1990
Site License Price INR 137648
Request a Quote

Report Title

Success Case Study: Diet Coke in the US - Repositioning a tiring brand for a new generation

Quote Request for License Type
License Type Price  
Single User License USD 995
Site License USD 1990
Enterprise Wide License USD 2985
"Thanks for submitting the form. Our marketing team will connect back to you for the budget constraint."
Close
REQUEST A CUSTOMIZED RESEARCH

Report Title

Success Case Study: Diet Coke in the US - Repositioning a tiring brand for a new generation


Quote Request for License Type
License Type Price  
Single User License USD 995
"Thanks for letting us know your requirement. Our research team will connect back to you for the bespoke requirement."
Close
REQUEST FOR SAMPLE REPORT

Report Title

Success Case Study: Diet Coke in the US - Repositioning a tiring brand for a new generation

"Thanks for submitting the form. The concerned team will send the sample report in the next 12 hours."
"Thank you for downloading the sample report."
Close

Success Case Study: Diet Coke in the US - Repositioning a tiring brand for a new generation



Executive Summary

Success Case Study: Diet Coke in the US-Repositioning a tiring brand for a new generation

Summary

Diet Coke underwent a relaunch at the start of 2018 to address years of slow decline. With a new can design, look, and flavor options, and a Millennial-focused marketing campaign, the brand reversed its decline in short order, achieving its strongest growth since 2010.

Diet soft drinks have experienced a prolonged period of stagnation and decline, both as part of the overall consumer drift away from soft drinks consumption, but also from the proliferation of newer "zero-sugar" variants. "Diet" as a claim has become less well understood in a changed marketplace, necessitating a rethink for key brands.

Scope

- Developing an accurate understanding of Millennials, the audience identified as key to rebuilding the brand, has been vital to Diet Coke's recent success.

- The brand has presented itself as relevant to Millennials' outlook and lifestyle in irreverent advertising highlighting consumption experience over diet/health claims.

- Diet Coke has showed it is possible to shift demographic focus successfully (from 1980s Baby Boomers to Millennials) without a total reformulation. Presentation, flavor options, and effective communication can work efficiently.

Reasons to buy

- Use GlobalData's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-Outs

5. Appendix

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Coca-Cola Company

Diet Coke, Coca-Cola, diet, soft drinks, carbonates, carbonated beverages, Coke Zero Sugar, sugar, calories, zero calories, marketing, Millennials, Generation X, Gen Z


Related Products in vertical
red-whiteline

RECENT VIEWED REPORTS



Sign up for newsletter

Close
Apply For Job

  • Applicant Name
  • Job Function
  • Total Experience
  • Skills
  • Email ID
  • Notice Period
  • Current CTC & Expected CTC
  • Phone Number
  • Validation
  • captcha  info-icon

    If validation code does not match, please refresh the page.

  • "Your resume has been successfully received. HR will connect you within 14 days in case your resume gets shortlisted."
Close
Download Company Brochure

  • Name
  • Email
  • Company Name
  • Select Country*
  • Phone Number
  • Validation
  •   info-icon

    If validation code does not match, please refresh the page.

Close
Engage With Us

  • Name
  • Designation
  • Email
  • Phone No.
  • Company Name
  • Company URL
  • Select Country*
  • Requirements/ Comments
  • Validation
  • captcha  info-icon

    If validation code does not match, please refresh the page.

  • "Thanks for submitting the form. The concerned team will respond to your query in the next 8-12 hours"
Close

Compare

Expand

person