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Juice Market in India 2014

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Juice Market in India 2014


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Juice Market in India 2014

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Juice Market in India 2014



Executive Summary

Netscribes' latest market research report titled Juice Market in India 2014 highlights the current status of juice market in India. Fruit beverage can be categorized into juice, drinks and nectar based on the pulp content. Non-packaged fruit juices are already popular in India but recently packaged juice market has witnessed a huge growth. Indians have started preferring juices over carbonated drinks. The main reason may be negative publicity campaign against soft drink manufacturers regarding the ingredients found in their products. People consider packaged fruit juices hygienic as these drinks come in sealed packs. Packaged juices are costlier than non-packaged juices but that is not a major challenge for the juice manufacturers, as disposable income in India is on the rise. The major challenge faced by juice manufacturers in India is the reluctance of the farmers to grow fruits; price volatility of fruits and lack of storage facilities are the main reasons for the same.

The emerging concept of juice bars in India is making juice more popular in India. The ever-growing fitness trend has popularized the concept in India. Every company is trying to introduce new and unique flavors in the market and they are also working on different strategies to make their products more popular. A number of companies are trying to capture the untapped market aimed at children. Rural market in India has a huge growth potential. Few years back there was an absence of branded players in the market but now with more choice Indian consumers have become much more brand conscious. Private label juice brands will have more opportunity as the government has announced FDI in multi-brand retail. Current trends suggest that the domestic players are competing well with the multinational companies. Entry of smaller brands is a very good sign for the overall juice market in India.

Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jun 2013-Nov 2013)

Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013-Jul 2013), Exchange Rate: Half Yearly (Oct 2013-March 2014)

Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)

Introduction

Slide 5: Juice Industry-Introduction

Market Overview

Slide 6-7: Indian Juice Market-Overview, Market Size & Growth-Packaged Juice (2013-2020e), Market Share of Major Players (2012-13), Share of Organized Sector (2012-13), Consumer Buying Behavior (2012-13), Share of India in Global Beverage Consumption (2012-13)

Market Segmentation

Slide 7-8: Indian Fruit Beverage Industry-Market Segmentation, Fruit Beverage Industry Segmentation (2012-13), Fruit Beverages Market

Manufacturing Process

Slide 9-11: Manufacturing Process-Packaged Fruit Juices

EXIM

Slide 12: Import of Fruit Juices-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014), Import of Other Grapefruit Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Slide 13: Import of Citrus Fruit Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014), Import of Other Single Citrus Fruit Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Slide 14: Import of Other Pineapple Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014), Import of Pineapple Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Slide 15: Import of Tomato Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014), Import of Other Apple Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Slide 16: Import of Apple Juice (Brix Value < 20)-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014), Import of Other Apple Juice (Brix Value > 20)-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Slide 17: Import of Mango Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2013), Import of Other Pineapple Juice Value >20-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Slide 18: Import of Juice of Any Other Single Fruit-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2013), Import of Mixtures of Juices-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Slide 19: Export of Fruit Juices-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014), Export of Other Grapefruit Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Slide 20: Export of Citrus Fruit Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014), Export of Other Single Citrus Fruit Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2013)

Slide 21: Export of Other Pineapple Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014), Export of Pineapple Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Slide 22: Export of Tomato Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014), Export of Other Apple Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Slide 23: Export of Apple Juice (Brix Value < 20)-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014), Export of Other Apple Juice (Brix Value > 20)-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Slide 24: Export of Mango Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014), Export of Other Pineapple Juice Value >20-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Slide 25: Export of Juice of Any Other Single Fruit-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2013), Export of Mixtures of Juices- Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Drivers & Challenges

Slide 26: Drivers and Challenges-Summary

Slide 27-32: Drivers

Slide 33: Challenges

Government Rules & Policies

Slide 34: Government Policies

Trends

Slide 35: Key Trends-Summary

Slide 36-39: Major Trends in the Market

Consumer Insights

Slide 40-45: Consumer Insights on Juice Products

Competitive Landscape

Slide 46: Porter's Five Forces Analysis

Slide 47: Competitive Benchmarking, Public Trading Comparables

Slide 48-50: Competitive Benchmarking, Key Ratios of Top 3 Companies-Operational Basis (FY 2013)

Slide 51: Competitive Benchmarking, Key Ratios of Top 3 Companies-Financial Basis (FY 2013)

Slide 52-76: Major Public Players

Slide 77-101: Major Private Players

Strategic Recommendation

Slide 102-103: Strategies

Appendix

Slide 104: Key Ratios Description

Slide 105: Sources of Information

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

Macro Economic Indicators

1. GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14)

2. Inflation Rate: Monthly (Jun-Jul 2013-Oct-Nov 2013)

3. Gross Fiscal Deficit: Monthly (Feb 2013-Jul 2013)

4. Exchange Rate: Monthly (Oct 2013-March 2014)

5. Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12)

6. Trade Balance: Annual ( 2010-11, 2011-12, 2012-13, 2013-14)

7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)

Market Overview

1. Market Size & Growth-Packaged Juice (2013-2020e)

2. Market Share of Major Players (2012-13)

3. Share of Organized Sector (2012-13)

4. Consumer Buying Behavior (2012-13)

5. Share of India in Global Beverage Consumption (2012-13)

Market Segmentation

1. Fruit Beverage Industry Segmentation (2012-13)

EXIM

1. Import of Fruit Juices-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

2. Import of Other Grapefruit Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

3. Import of Citrus Fruit Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

4. Import of Other Single Citrus Fruit Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

5. Import of Other Pineapple Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

6. Import of Pineapple Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

7. Import of Tomato Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

8. Import of Other Apple Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

9. Import of Apple Juice (Brix Value < 20)-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

10. Import of Other Apple Juice (Brix Value > 20)-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

11. Import of Mango Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2013)

12. Import of Other Pineapple Juice Value >20-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

13. Import of Juice of Any Other Single Fruit-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2013)

14. Import of Mixtures of Juices-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

15. Export of Fruit Juices-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

16. Export of Other Grapefruit Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

17. Export of Citrus Fruit Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

18. Export of Other Single Citrus Fruit Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2013)

19. Export of Other Pineapple Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

20. Export of Pineapple Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

21. Export of Tomato Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

22. Export of Other Apple Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

23. Export of Apple Juice (Brix Value < 20)-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

24. Export of Other Apple Juice (Brix Value > 20)-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

25. Export of Mango Juice-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

26. Export of Other Pineapple Juice Value >20-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

27. Export of Juice of Any Other Single Fruit-Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2013)

28. Export of Mixtures of Juices- Overview, Size [Value-Wise; 2010-11-2013-14(Apr-Jun) Volume-Wise; 2010-11-2013-14(Apr-Jun)], Major Importing Nations-Value Wise (2014)

Drivers & Challenges

1. Aggregate Consumption (2005-2025e)

2. Aggregate Disposable Income (2005-2025e)

3. Per Capita Fruit Juice-Based Beverage Consumption (2013)

4. Rise in Imports of Fruits (2011-12)

5. Organized Retail Market Space (2010-2020e)

6. Growth of Malls in India (2010-11-2012-13)

7. Growth in Indian Advertising Industry (2013,2014e)

Consumer Insights

1. Profile of Respondents-Age Wise (years)

2. Gender-wise share of Juice Consumption

3. Preference of Consumption

4. Juice consumption-Packaged vs. non-packaged

5. Juice Consumption Share-Seasons

6. Consumption based on health benefits

7. Budgetary allocation for juices

8. Reasons for purchase

9. Sources of information

10. Place of purchase

11. Flavor Preference

Competitive Landscape

1. Competitive Benchmarking-Key Ratios of 3 Major Companies-Operational & Financial Basis (2012-2013)

2. Company profiles (All Companies)

a. Ownership Structure (All Private Companies)

b. Financial Snapshot (All Companies)

c. Key Business segments (Public Companies)

d. Key Geographic segments (Public Companies)

Trends

1. Emergence of Juice Bars

2. New strategies are being adopted

Competitive Landscape

1. Public Trading Comparables

2. Company Profiles (All Companies)

a. Company Information (All Companies)

b. Products and Services (All Companies)

c. Key People (All Companies)

d. Shareholders of the Company (Private Companies)

e. Key Financial Performance Indicators (Public Companies)

f. Key Ratios (All Companies)

g. Business Highlights (All Companies)

Appendix

1. Key Ratios Description

2. Sources of Information

Public Companies

1. Amrutanjan Health Care Ltd.

2. Dabur India Ltd.

3. Foods and Inns Ltd.

4. Godrej Industries Ltd.

5. Tai Industries Ltd.

Private Companies

1. Parle Agro Pvt. Ltd.

2. Manpasand Beverage Pvt. Ltd.

3. Coca-Cola India Pvt. Ltd.

4. Hershey India Pvt. Ltd.

5. PepsiCo India Holdings Pvt. Ltd.


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