Top Growth Opportunities: Savory Snacks in Canada
October 2017
118
About the Report
About the Report
Top Growth Opportunities: Savory Snacks in Canada
Summary
"Top Growth Opportunities: Savory Snacks in Canada", provides an overview of the savory snacks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for the savory snacks market in Canada and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
This report identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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Key consumer demographic groups driving consumption within the Canadian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
A study of market value and volumes over 2011-2016 for Canada, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
The degree of influence that the 20 key consumer trends identified by GlobalData have on savory snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
Examples of international and Canada-specific product innovation targeting key consumer needs.
Scope
The savory snacks market in Canada declined during 2011-2016, however, it is forecast to register growth during 2016-2021.
The increasingly busy lifestyles of the working population are resulting in an increased demand for savory snacks products in convenient and portable packaging formats that can be carried to the work place or consumed on-the-go.
With consumers increasingly aware of the nutritional gaps they need to fill, savory snacks in Canada need to look at alternative ingredients that provide better nutrition.
Reasons to buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Canada's Savory Snacks consumers.
This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Products
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Safeway
Rachelle-Bery
PepsiCo
Conagra Foods Inc
Old Dutch Foods Inc
Table of Contents
Table of Contents
Table of Contents
1. Introducing a top growth market for savory snacks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalData's strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score-overview
Consumer spending trends-peer group comparisons
Political, economic, social, and technological: analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight-identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis-key drivers of change
3. Retail and distribution insight-key channels and retailers driving growth
Meat retail channel share
key retail channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight-the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight-who, what, when, where, and why
Strategic issues map
Key consumer driver implications
Key consumers trends
consumer groups
Key health & wellness trends
How health & wellness benefits will contribute to growth
Penetration of health & wellness claims by category
Consumer trends summary
6. Product and packaging insights
key product insights
Trends and strategic issues-other notable product trends
Key product innovation case studies
Key packaging insights
Trends and strategic issues
product launch key takeouts
7. White spaces and innovation opportunities-space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Product launch key takeouts
Key recommendations
8. Appendix and Definitions
List of Figure
List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalData's strategic issues map
Average consumer spend, peer group comparisons
Market value and split
Value growth by category, 2016 and 2016
Value market growth by category
Winners and losers by category, volume, 2016
Value and volume growth by category
Fragmentation by category
Private label penetration and CAGR
Cumulative value share by brand
Penetration of health and wellness claims by category
Packaging materials volume share, 2016 & 2023
Packaging closure materials volume share, 2016 & 2023
Projected CAGR for top five categories by value, 2016-2023
Price change by category
List of Table
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split
Winners and losers by category, value, 2016-
Volume growth by category
Winners and losers by category, volume, 2016-
Key consumption volume shares by consumer group
Top categories by volume and CAGR
Average price change by brand
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