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Report Title

Top Growth Opportunities: Savory Snacks in Canada

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Top Growth Opportunities: Savory Snacks in Canada


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Top Growth Opportunities: Savory Snacks in Canada

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Top Growth Opportunities: Savory Snacks in Canada



Executive Summary

Top Growth Opportunities: Savory Snacks in Canada

Summary

"Top Growth Opportunities: Savory Snacks in Canada", provides an overview of the savory snacks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for the savory snacks market in Canada and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

This report identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the Canadian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes over 2011-2016 for Canada, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

The degree of influence that the 20 key consumer trends identified by GlobalData have on savory snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and Canada-specific product innovation targeting key consumer needs.

Scope

The savory snacks market in Canada declined during 2011-2016, however, it is forecast to register growth during 2016-2021.

The increasingly busy lifestyles of the working population are resulting in an increased demand for savory snacks products in convenient and portable packaging formats that can be carried to the work place or consumed on-the-go.

With consumers increasingly aware of the nutritional gaps they need to fill, savory snacks in Canada need to look at alternative ingredients that provide better nutrition.

Reasons to buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Canada's Savory Snacks consumers.

This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.

Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

1. Introducing a top growth market for savory snacks

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData's strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score-overview

Consumer spending trends-peer group comparisons

Political, economic, social, and technological: analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight-identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Meat retail channel share

key retail channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight-the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight-who, what, when, where, and why

Strategic issues map

Key consumer driver implications

Key consumers trends

consumer groups

Key health & wellness trends

How health & wellness benefits will contribute to growth

Penetration of health & wellness claims by category

Consumer trends summary

6. Product and packaging insights

key product insights

Trends and strategic issues-other notable product trends

Key product innovation case studies

Key packaging insights

Trends and strategic issues

product launch key takeouts

7. White spaces and innovation opportunities-space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Price dynamics

Product launch key takeouts

Key recommendations

8. Appendix and Definitions

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData's strategic issues map

Average consumer spend, peer group comparisons

Market value and split

Value growth by category, 2016 and 2016

Value market growth by category

Winners and losers by category, volume, 2016

Value and volume growth by category

Fragmentation by category

Private label penetration and CAGR

Cumulative value share by brand

Penetration of health and wellness claims by category

Packaging materials volume share, 2016 & 2023

Packaging closure materials volume share, 2016 & 2023

Projected CAGR for top five categories by value, 2016-2023

Price change by category

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split

Winners and losers by category, value, 2016-

Volume growth by category

Winners and losers by category, volume, 2016-

Key consumption volume shares by consumer group

Top categories by volume and CAGR

Average price change by brand

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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