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Report Title

Snacks Market in India 2013

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Snacks Market in India 2013

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Snacks Market in India 2013

Executive Summary

The new report, 'Snacks Market in India', states that the Indian snacks market is experiencing rising demand due to various driving factors which in turn is providing immense opportunities to manufacturers to grow and operate in the market lucratively.

The Indian food and beverage sector is huge and highly competitive in nature. The industry comprises of several sub-sectors such as fruits & vegetables, meat & poultry, dairy, marine products, grains and consumer foods. Snack is one of the major segments of the packaged food division, which comes under the broad category consumer foods. Though the snacks market in India is dominated by the unorganized sector, the organized sector has shown remarkable growth in terms of market share in the last few years.

The report provides a snapshot of the Indian snack industry which has witnessed several changes since 1995. In the initial years, the market was dominated by two players-traditional snacks player Haldiram and 'Uncle Chips' manufacturer Amrit Agro. Later on, with the entry of global beverage and snacks player PepsiCo, the market dynamics changed completely. Now, the market is dominated by PepsiCo with its wide range of product portfolio. The other major players include Parle Agro, ITC, Parle Products, Balaji Wafers and Parle Wafers among others. A number of regional players have also entered the market in the last few years and are giving tough competition to the big players.

The snacks market is classified into two broad segments-Western and traditional snack segments, wherein western snacks enjoy more popularity in comparison to the traditional snacks. Moreover, the western snack segment is dominated by large number of MNCs and organized snack manufacturers.

There are certain factors that predominantly work towards enabling the sector to grow in the likes of higher disposable income that aids in greater spending power by consumers, rapid urbanization which leads to busy lifestyle and subsequent inclination of consumers toward packaged food products and aggressive marketing campaigns by all the players to break the product clutter and attract consumers toward their brand. In addition to these, the other factors which are contributing towards rapid growth of the industry include growing working women population, fast expanding retail network and the convenience factor associated with snack consumption.

Though there is no specific regulation pertaining to snacks, quality standards laid by FSSAI has to be followed by the industry players. Various government policies that have been formulated for the food processing sector such as FDI, tax benefits and export promotions are applicable for the snack category as well.

To sum up, the Indian snacks industry is a stable market at present and has strong growth potential in the future years.

Slide 1: Executive Summary

Macro-Economic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2009-10-2012-13), Inflation Rate: Monthly (Jul-Dec 2012)

Slide 3: Gross Fiscal Deficit: Monthly (Sep 2012-Feb 2013), Exchange Rate: Half Yearly (Aug 2012- Jan 2013)

Slide 4: Lending Rate: Annual (2008-09-2011-12), Trade Balance: Annual (2009-10-2012-13), FDI Annual (2009-10-2012-13)


Slide 5-6: Introduction

Market Overview

Slide 7-11: Snacks Market-Overview, Market Size & Growth (2012-2017e), Market Segmentation (2012) and Market Share of Players (2008 & 2012)

Slide 12: Value Chain Analysis

Market Segmentation

Slide 13-15: Market Segmentation-Western Snacks and Traditional Snacks

Consumer Insights

Slide 16-26: Consumer Insights on Snacks

Import & Export

Slide 27-28: Total Imports-Major Types of Snacks (2009 to Apr-Dec 2012)

Slide 29-30: Total Exports-Major Types of Snacks (2009 to Apr-Dec 2012)

Drivers & Challenges

Slide 31: Summary

Slide 32-38: Drivers

Slide 39-42: Challenges

Government Rules & Policies

Slide 43: Summary

Slide 44-46: Food Safety and Standards Act 2006 & Regulations 2011

Slide 47: Government policies

Government Participation

Slide 48: Summary

Slide 49: Fiscal Incentives for Food Processing Sector

Slide 50: Other Initiatives


Slide 51: Summary

Slide 52-61: Key Trends

Competitive Landscape

Slide 62: Market Competition-Porter's Five Forces Analysis

Slide 63-67: Competitive Benchmarking

Slide 68-77: Major Public Players

Slide 78: Major Private Companies-Summary

Slide 79-123: Major Private Players

Strategic Recommendation

Slide 124-127: Strategic Recommendations


Slide 128: Appendix

Slide 129: Sources of Information

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Macro Economic Indicators

1. GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12,2012-13)

2. Inflation Rate: Monthly (Aug-Sep 2012, Sep-Oct 2012, Oct-Nov 2012, Nov-Dec 2012, Dec 2012-Jan 2013)

3. Gross Fiscal Deficit: Monthly (Sep 2012, Oct 2012, Nov 2012, Dec 2012, Jan 2013, Feb 2013)

4. Exchange Rate: Monthly (Sep 2012, Oct 2012, Nov 2012, Dec 2012, Jan 2013, Feb 2013)

5. Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12)

6. Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13)

7. FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)

Market Overview

1. Snacks Market Size and Growth (2012-2017e)

2. Market Segmentation-Organized & Unorganized Sector (2012)

3. Region-wise Sales of Packaged Food (2012)

4. Change in Market Share of Major Players (2008 & 2012)

5. Brand Share of Chips (2012)

6. Share of Youngsters Spending on Snacks

Market Segmentation

1. Segmental Shares-Western Snacks and Traditional Snacks (2012)

2. Market Share of Various Snacks (2012)

3. Organized-Unorganized Breakup (2012)-Western Snacks

4. Organized-Unorganized Breakup (2012)-Traditional Snacks

Consumer Insights

1. Profile of Respondents-Profile of Respondents-Age Wise (years)

2. Snacks Consumption Share

3. Share of Potential Future Consumers

4. Frequency of Consumption

5. Pattern of Non-daily Consumption

6. Consumption Pattern-Western, Traditional and Both & Preference-wise Share of 'Both' Category

7. Purchase Pattern-Single Packet Purchase, Bulk Purchase and Both & Preference-wise Share of 'Both' Category

8. Preference Wise Share of the Factors Influencing Purchasing Decision

9. Consumer's Purchasing Points

10. Preference-wise share of various brands purchased

11. Purchase Pattern of Various Price Brackets

12. Budget Allocation for Snacks (Weekly)

13. Shares of Various Promotional Mediums

Import & Export

1. Imports-Total Imports (2009 to Apr-Dec 2012)

2. Imports-Major Importing Nations-Value Wise (2011)

3. Exports-Total Exports (2009 to Apr-Dec 2012)

4. Exports-Major Exporting Nations-Value Wise (2011)

Drivers & Challenges

1. Rapid Urbanization-Growth in Urban Population (2001-2011)

2. Growing Income and Consumption-Aggregate Consumption (2005-2025e) and Aggregate Disposable Income (2005-2025e)

3. Marketing Campaigns-Growth in Television Industry (2010-2015e) and Development of Print Media (2009-2014e)

4. Increasing Working Women Population-Working Women Population (2010-2015e)

5. Growing Retail Market-Number of Retail Outlets in India (2000-2010), Number of Hypermarkets in India (2008-2011), Organized Retail Market Space (2010-2020e) Growth of Malls in India (2010-11 & 2011-12)

6. Rise in Packaging Costs-Crude Oil Prices (Apr 2012-March 2013)


1. Introduction of Healthy Snacks-Health & Wellness Food Market (2011-2015e), Share of Healthy Snacks in the overall Snacks Market

Competitive Landscape

1. Competitive Benchmarking-Key Ratios of Top 3 Companies-Operational Basis (2011-12)

2. Competitive Benchmarking-Key Ratios of Top 3 Companies-Financial Basis (2011-12)

3. Company profiles (All Companies)

a. Ownership Structure (Private Companies)

b. Financial Snapshot

c. Key Business segments (Public Companies)

d. Key Geographic segments (Public Companies)

Consumer Insights

1. Description of various parameters of the survey

Drivers & Challenges

1. Unorganized Sector and Local Players-List of Few Regional Players and their brands


1. Introduction of Healthy Snacks-Parameters for modifications

Competitive Landscape

1. Public Trading Comparables (FY 2012)

2. Company profiles (All Companies)

a. Company Information (All Companies)

b. Products and Services (All Companies)

c. Key People (All Companies)

d. Shareholders of the Company (Private Companies)

e. Key Financial Performance Indicators (Public Companies)

f. Key Ratios (All Companies)

g. Business Highlights (All Companies)


1. Appendix

2. Sources of Information

Public Companies

1. DFM Foods Ltd.

2. ITC Ltd.

Private Companies

1. Balaji Wafers Pvt. Ltd.

2. Bikanervala Foods Pvt. Ltd.

3. Haldiram Snacks Pvt. Ltd.

4. Parle Agro Pvt. Ltd.

5. Parle Products Pvt. Ltd.

6. Prataap Snacks Pvt. Ltd.

7. Ushodaya Enterprises Pvt. Ltd.

8. MTR Foods Pvt. Ltd.

9. PepsiCo India Holdings Pvt. Ltd.

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