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Report Title

Consumer and Market Insights: Fish and Seafood in Romania

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Consumer and Market Insights: Fish and Seafood in Romania


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Consumer and Market Insights: Fish and Seafood in Romania

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Consumer and Market Insights: Fish and Seafood in Romania



Executive Summary

Fish & Seafood market in Romania will register high growth in value terms during 2015-2020 supported by steady increase in GDP per Capita. Fresh Fish & seafood (Counter) is the leading value category in the overall market in 2015 as they are perceived to be the healthiest and are bought mostly from local fish markets or Hypermarkets & Supermarkets. Urban consumers leading busy lives prefer convenient Fish & Seafood products that can be readily cooked as they have very little time to prepare food from scratch.

Key Findings

Fish & Seafood market in Romania will register higher growth in value terms during 2015-2020 compared to 2010-2015

The Fresh Fish & Seafood (Counter) category has the largest volume share in the overall Fish & Seafood market

The Chilled Raw Packaged Fish & Seafood-Whole Cuts category will register fastest growth during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel in Romania's Food market

Flexible Packaging is the most commonly used packaging material in the Fish & Seafood market

Synopsis

Canadean's Consumer and Market Insights report on the Fish & Seafood market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood-Processed, Chilled Raw Packaged Fish & Seafood-Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for Romania's Fish & Seafood market

Historic and forecast consumption in Romania's Fish & Seafood market

Degree of trade up/down in Romania's Fish & Seafood market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in Romania's Food market

Leading distribution channels (value terms) in Romania's Fish & Seafood market

Leading distribution channels (value terms) by category

Packaging

Fish & Seafood market by type of packaging material/container (in volume terms)

Fish & Seafood market by type of packaging closure/outer (in volume terms)

Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand Share

Market share of leading brands (in value terms) by category

Product examples

Product examples in Romania's Fish & Seafood market

Consumer trend analysis

Canadean's consumer trend framework and explanation of the Mega-trends

For key trends in Romania's Fish & Seafood market

How the trend is influencing consumption in Romania's Fish & Seafood market

How to target the trend in Romania's Fish & Seafood market

How the trend will evolve in Romania's Fish & Seafood market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume share analysis by category, 2015

Figure 3: Growth analysis by category, 2010-2020

Figure 4: Change in market share by category, 2015-2020

Figure 5: Leading distribution channels, overall Food, 2011-2014

Figure 6: Leading distribution channels by category, 2015

Figure 7: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 9: Brand share by categories, 2015

Table 1: Market value analysis in RON and USD, 2010-2020

Table 2: Market volume growth analysis, 2015-2020

Table 3: Exchange rate fluctuations: RON to USD

Table 4: Average prices (RON and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

BonitoNegro 2000

Salmar

Vici

Ocean Fish

Romania, Fish & Seafood, Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood-Processed, Chilled Raw Packaged Fish & Seafood-Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter), Frozen Fish & Seafood, Frozen Whole Cuts Of Fish & Seafood, Frozen Processed Fish, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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