Recently Viewed
empty-cart

There are no Recent Items

Close
Login/Register

Close
Single User License Price USD 875
Single User License Price INR 60375
Corporate User License Price USD 2625
Corporate User License Price INR 181125
Site License Price USD 1750
Site License Price INR 120750
Request a Quote

Report Title

Country Profile: Prepared Meals sector in Turkey

Quote Request for License Type
License Type Price  
Single User License USD 875
Site License USD 1750
Enterprise Wide License USD 2625
"Thanks for submitting the form. Our marketing team will connect back to you for the budget constraint."
Close
REQUEST A CUSTOMIZED RESEARCH

Report Title

Country Profile: Prepared Meals sector in Turkey


Quote Request for License Type
License Type Price  
Single User License USD 875
"Thanks for letting us know your requirement. Our research team will connect back to you for the bespoke requirement."
Close
REQUEST FOR SAMPLE REPORT

Report Title

Country Profile: Prepared Meals sector in Turkey

"Thanks for submitting the form. The concerned team will send the sample report in the next 12 hours."
"Thank you for downloading the sample report."
Close

Country Profile: Prepared Meals sector in Turkey



Executive Summary

Country Profile: Prepared Meals sector in Turkey

Summary

The Turkish Prepared Meals sector has a very small value share globally at 0.1% in 2016.The rising urbanization rates, increasing number of women at work place and changing eating patterns are expected to boost the demand for Prepared Meals in Turkey by 2021. Of the three markets in the sector, Ready Meals is the largest in both value and volume terms. Hypermarkets & Supermarkets accounted for the largest share of distribution in the country, while Rigid Plastics remained most commonly used packaging material in the sector. Pinar and Iglo are the leading market players in the Prepared Meals sector.

GlobalData's Country Profile report on the Prepared Meals sector in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2016-2021

Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics and rigid metal; container data for: Bag/Sachet, film, trays, tubs, and others.

Scope

The Prepared Meals sector in Turkey is forecast to grow at 2.3% in value terms during 2016-2021

Ready Meals is the largest market in the Prepared Meals sector in value and volume terms

Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores and Food & Drinks Specialists

Pinar is the leading brand in the Prepared Meals sector in value terms

Rigid Plastics is the most commonly used packaging material followed by Rigid Metal

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. REPORT SCOPE 5

2. EXECUTIVE SUMMARY 6

3. TURKEY IN ITS REGIONAL CONTEXT 7

3.1 TURKEY'S MARKET SHARE IN THE GLOBAL AND EASTERN EUROPE PREPARED MEALS SECTOR 7

3.2 TURKEY COMPARED TO OTHER MAJOR COUNTRIES IN THE EASTERN EUROPE REGION 8

4. MARKET SIZE ANALYSIS-PREPARED MEALS SECTOR 9

4.1 VALUE AND VOLUME ANALYSIS-PREPARED MEALS SECTOR IN TURKEY 9

4.2 PER CAPITA CONSUMPTION ANALYSIS-TURKEYCOMPARED TO THE GLOBAL AND EASTERN EUROPE REGION 10

4.3 EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE TURKISH PREPARED MEALS SECTOR 11

4.4 MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 12

4.5 GROWTH ANALYSIS BY MARKETS 13

5. MARKET AND CATEGORY ANALYSIS 14

5.1 PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14

5.2 MARKET ANALYSIS: MEAL KITS 15

5.3 MARKET ANALYSIS: PIZZA 18

5.4 MARKET ANALYSIS: READY MEALS 20

6. DISTRIBUTION ANALYSIS 23

6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 23

6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 24

6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 25

6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 26

7. COMPETITIVE LANDSCAPE 27

7.1. BRAND SHARE ANALYSIS BY SECTOR 27

7.2. BRAND SHARE ANALYSIS BY MARKETS 29

7.3. BRAND SHARE ANALYSIS BY CATEGORY 31

7.3.1. Pizza 31

7.3.2. Ready Meals 32

7.4. PRIVATE LABEL SHARE ANALYSIS 34

8. PACKAGING ANALYSIS 36

8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 36

8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 37

8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 38

8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 39

8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 40

8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 41

8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 42

8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 43

9. MACROECONOMIC ANALYSIS 44

9.1. GDP PER CAPITA 47

9.2. POPULATION AND POPULATION GROWTH 48

9.3. CONSUMER PRICE INDEX 49

9.4. POPULATION BREAKDOWN BY AGE 50

METHODOLOGY 51

DEFINITIONS 52

APPENDIX 55

ABOUT GLOBALDATA 69

DISCLAIMER 70

CONTACT US 71

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

FIGURE 1: VALUE SHARE OF TURKEY IN THE GLOBAL AND EASTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 7

FIGURE 2: TURKEYCOMPARED TO OTHER TOP FOUR COUNTRIES-MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 8

FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 9

FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-TURKEY COMPARED TO GLOBAL AND EASTERN EUROPE 2011-2021 10

FIGURE 5: DEGREE OF TRADING UP/DOWN IN THE TURKISH PREPARED MEALS SECTOR, 2015-2016 11

FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12

FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-TURKEY COMPARED TO THE GLOBAL AND EASTERN EUROPE CONSUMPTION 14

FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15

FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16

FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17

FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18

FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19

FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19

FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 20

FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 21

FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 22

FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 23

FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 24

FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 25

FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 26

FIGURE 21: LEADING BRANDS IN THE TURKISH PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 27

FIGURE 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 29

FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 30

FIGURE 24: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 34

FIGURE 25: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 35

FIGURE 26: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 36

FIGURE 27: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 37

FIGURE 28: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 38

FIGURE 29: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 39

FIGURE 30: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 40

FIGURE 31: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 41

FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 42

FIGURE 33: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 43

FIGURE 34: TURKEY'S GDP PER CAPITA, 2011-2016 47

FIGURE 35: POPULATION GROWTH IN TURKEY, 2011-2016 48

FIGURE 36: CONSUMER PRICE INDEX, TURKEY, 2011-2016 49

FIGURE 37: AGE PROFILE, TURKEY, 2016 50

List of Tables

TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13

TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 28

TABLE 3: BRAND VALUE AND VOLUME-PIZZA MARKET 29

TABLE 4:BRAND VALUE AND VOLUME-READY MEALS MARKET 30

TABLE 5: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 31

TABLE 6: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 31

TABLE 7: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 32

TABLE 8: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 32

TABLE 9: BRAND VALUE AND VOLUME-DRIED READY MEALS CATEGORY 32

TABLE 10: BRAND VALUE AND VOLUME-FROZEN READY MEALS CATEGORY 33

TABLE 11: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 44

TABLE 12: MARKET DEFINITIONS 52

TABLE 13: CATEGORY DEFINITIONS 52

TABLE 14: CHANNEL DEFINITIONS 54

TABLE 15: MARKET VALUE-BY CATEGORY (TLMILLION), 2011-2021 55

TABLE 16:MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 55

TABLE 17: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 56

TABLE 18: COMPONENTS OF CHANGE-BY MARKET 58

TABLE 19: PREPARED MEALS SALES DISTRIBUTION IN TURKEY-BY MARKET (TL MILLION), 2016 58

TABLE 20: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 59

TABLE 21: BRAND VALUE AND VOLUME-PIZZA MARKET 60

TABLE22:BRAND VALUE AND VOLUME-READY MEALS MARKET 61

TABLE 23: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 62

TABLE 24: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 62

TABLE 25: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 63

TABLE 26: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 63

TABLE 27: BRAND VALUE AND VOLUME-DRIED READY MEALS CATEGORY 64

TABLE 28: BRAND VALUE AND VOLUME-FROZEN READY MEALS CATEGORY 64

TABLE 29: PACKAGING MATERIAL (IN MILLION PACK UNITS) 65

TABLE 30: CONTAINER TYPE (IN MILLION PACK UNITS) 65

TABLE 31: CLOSURE TYPE (IN MILLION PACK UNITS) 66

TABLE 32: OUTER TYPE (IN MILLION PACK UNITS) 66

TABLE 33: EXCHANGE RATES: (US$-TL), 2011-2021 67

TABLE 34: GDP PER CAPITA (TL) 67

TABLE 35: POPULATION 67

TABLE 36: CONSUMER PRICE INDEX 67

TABLE 37: AGE PROFILE (MILLIONS OF PERSONS) 68

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Dr. August Oetker Kg, Kerevitas Gida Sanayi ve Ticaret A. S., Yasar Holding A.S., Yildiz Holding A.S, Ozgorkey Gida Urunleri San Ve Tic As, Istambul Gida San Ve Tic As, KORHAN PAZARLAMA VE DIS TIC. A.S., Koc Holding, Lyra Gida San. inc. , Penguen Gida As, Tamek, Tukas Turgutlu Konservecilik AS, Kamer Holding, H. J. Heinz Company, Iglo Foods Group Ltd


Related Products in vertical
red-whiteline

RECENT VIEWED REPORTS



Sign up for newsletter

Close
Apply For Job

  • Applicant Name
  • Job Function
  • Total Experience
  • Skills
  • Email ID
  • Notice Period
  • Current CTC & Expected CTC
  • Phone Number
  • Validation
  • captcha  info-icon

    If validation code does not match, please refresh the page.

  • "Your resume has been successfully received. HR will connect you within 14 days in case your resume gets shortlisted."
Close
Download Company Brochure

  • Name
  • Email
  • Company Name
  • Select Country*
  • Phone Number
  • Validation
  •   info-icon

    If validation code does not match, please refresh the page.

Close
Engage With Us

  • Name
  • Designation
  • Email
  • Phone No.
  • Company Name
  • Company URL
  • Select Country*
  • Requirements/ Comments
  • Validation
  • captcha  info-icon

    If validation code does not match, please refresh the page.

  • "Thanks for submitting the form. The concerned team will respond to your query in the next 8-12 hours"
Close

Compare

Expand

person