Country Profile: Prepared Meals sector in Poland
March 2017
69
About the Report
About the Report
Country Profile: Prepared Meals sector in Poland
Summary
The Polish Prepared Meals sector is the second largest, in value terms, in the Eastern European region. Of the three markets, Ready Meals is the largest market, followed by Pizza. Virtu is the leading brand in the sector, while Flexible Packaging remains the commonly used packaging material. The per capita consumption in the country remains very high when compared to the global and North American level. Hypermarkets & Supermarkets with 71.9% value share is the leading distribution channel for the Polish Prepared Meals sector, in 2016.
GlobalData's Country Profile report on the Prepared Meals sector in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2016-2021
Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
Scope
The Prepared Meals sector in Poland grew at a CAGR of 5% during 2011-2016 and is expected to grow at a CAGR of 4.1% during 2016-2021.
Of the three markets, Ready Meals is the largest in the Polish Prepared Meals sector with nearly one-fourth of the value share in 2016.
Hypermarkets & Supermarkets is the leading distribution channel for the Polish Prepared Meals sector, accounted for a nearly a three-fourth of the value share in 2016.
The per capita consumption in the Polish Ready Meals market is more than twice the per capita consumption at regional level.
Virtu is the leading brand in the Polish Prepared Meals sector in both value and volume terms.Rigid Plastics is the most commonly used packaging material with 73.4% volume share in the Mexican Prepared Meals sector.
Flexible Packaging is the most commonly used packaging material in the Polish Prepared Meals sector and is forecast to register the fastest growth at a CAGR of 3.5% during 2016-2021.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Products
Companies
Virtu Sp., Unilever Plc, U Jedrusia, Pamapol S.A., Iglotex Sa, Jawo, H. J. Heinz Company, FROSTA AG, Agros Nova Sp. Z O.O., Hortex Holding S.A., Aves Co. Ltd, Dr. August Oetker Kg, HengleinPolska Sp. z.o.o., Dr. PROFI spolka z ograniczonaodpowiedzialnosciasp.k, Catering Service Sp.Z.O.O, Przedsiebiorstwo Anita, Bondari, Nestle S.A., KONSPOL GROUP, Lukosz.Pl, Aviko, FhRolnik Sp., NordisChlodniePolskie Sp. Z O.O., Orkla Group, Groupe Bonduelle, AgrovitaBiarystok, Polo Market Sp.Z O.O,
Table of Contents
Table of Contents
Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 6
3. POLAND IN ITS REGIONAL CONTEXT 7
3.1. POLISH MARKET SHARE IN THE GLOBAL AND EASTERN EUROPEPREPARED MEALS SECTOR 7
3.2. POLAND COMPARED TO OTHER MAJOR COUNTRIES IN THE EASTERN EUROPEAN REGION 8
4. MARKET SIZE ANALYSIS-PREPARED MEALS SECTOR 9
4.1. VALUE AND VOLUME ANALYSIS-PREPARED MEALS SECTOR INPOLAND 9
4.2. PER CAPITA CONSUMPTION ANALYSIS-POLANDCOMPARED TO THE GLOBAL AND THE EASTERN EUROPEAN REGION 10
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE POLISHPREPARED MEALS SECTOR 11
4.4. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 12
4.5. GROWTH ANALYSIS BY MARKETS 13
5. MARKET AND CATEGORY ANALYSIS 14
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14
5.2. MARKET ANALYSIS: MEAL KITS 15
5.3. MARKET ANALYSIS: PIZZA 18
5.4. MARKET ANALYSIS: READY MEALS 20
6. DISTRIBUTION ANALYSIS 23
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 23
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 24
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 25
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 26
7. COMPETITIVE LANDSCAPE 27
7.1. BRAND SHARE ANALYSIS BY SECTOR 27
7.2. BRAND SHARE ANALYSIS BY MARKETS 30
7.3. BRAND SHARE ANALYSIS BY CATEGORY 34
7.3.1. Meal Kits 34
7.3.2. Pizza 35
7.3.3. Ready Meals 36
7.4. PRIVATE LABEL SHARE ANALYSIS 38
8. PACKAGING ANALYSIS 40
8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 40
8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY MARKETS 41
8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 42
8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BY MARKETS 43
8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 44
8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE, BYMARKETS 45
8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 46
8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BY MARKETS 47
9. MACROECONOMIC ANALYSIS 48
9.1. GDP PER CAPITA 51
9.2. POPULATION AND POPULATION GROWTH 52
9.3. CONSUMER PRICE INDEX 53
9.4. POPULATION BREAKDOWN BY AGE 54
10. METHODOLOGY 55
11. DEFINITIONS 56
12. APPENDIX 59
13. ABOUT GLOBALDATA 66
14. DISCLAIMER 67
15. CONTACT US 68
List of Figure
List of Figures
FIGURE 1: VALUE SHARE OF POLAND IN THE GLOBAL AND EASTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 7
FIGURE 2: POLANDCOMPARED TO OTHER TOP FOUR COUNTRIES-MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 8
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 9
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-POLAND COMPARED TO GLOBAL AND EASTERN EUROPE, 2011-2021 10
FIGURE 5: DEGREE OF TRADING UP/DOWN IN THE POLISH PREPARED MEALS SECTOR, 2015-2016 11
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-POLAND COMPARED TO THE GLOBAL AND THE EASTERN EUROPEAN CONSUMPTION 14
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 20
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 21
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 23
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 24
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 25
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 26
FIGURE 21: LEADING BRANDS IN THE POLISH PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 27
FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 30
FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 31
FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 32
FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 38
FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 39
FIGURE 27: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 40
FIGURE 28: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 41
FIGURE 29: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 42
FIGURE 30: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 43
FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 44
FIGURE 32: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 45
FIGURE 33: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 46
FIGURE 34: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 47
FIGURE 35: POLAND'S GDP PER CAPITA, 2011-2016 51
FIGURE 36: POPULATION GROWTH IN POLAND, 2011-2016 52
FIGURE 37: CONSUMER PRICE INDEX, POLAND, 2011-2016 53
FIGURE 38: AGE PROFILE, POLAND, 2016 54
List of Table
List of Tables
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 28
TABLE 3: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 29
TABLE 4: BRAND VALUE AND VOLUME-MEAL KITS MARKET 30
TABLE 5: BRAND VALUE AND VOLUME-PIZZA MARKET 31
TABLE 6: BRAND VALUE AND VOLUME-READY MEALS MARKET 32
TABLE 7: BRAND VALUE AND VOLUME-READY MEALS MARKET 33
TABLE 8: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 34
TABLE 9: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 34
TABLE 10: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 34
TABLE 11: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 35
TABLE 12: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 35
TABLE 13: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 36
TABLE 14: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 36
TABLE 15: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 37
TABLE 16: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 37
TABLE 17: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 48
TABLE 18: MARKET DEFINITIONS 56
TABLE 19: CATEGORY DEFINITIONS 56
TABLE 20: CHANNEL DEFINITIONS 58
TABLE 21: MARKET VALUE-BY CATEGORY(ZI MILLION), 2011-2021 59
TABLE 22: MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 60
TABLE 23: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 61
TABLE 24: COMPONENTS OF CHANGE-BY MARKET 62
TABLE 25: PREPARED MEALS SALES DISTRIBUTION IN POLAND-BY MARKET (ZI MILLION), 2016 62
TABLE 26: PACKAGING MATERIAL (IN MILLION PACK UNITS) 63
TABLE 27: CONTAINER TYPE (IN MILLION PACK UNITS) 63
TABLE 28: CLOSURE TYPE (IN MILLION PACK UNITS) 64
TABLE 29: OUTER TYPE (IN MILLION PACK UNITS) 64
TABLE 30: EXCHANGE RATES: (US$-ZI), 2011-2021 64
TABLE 31: GDP PER CAPITA (ZI) 65
TABLE 32: POPULATION 65
TABLE 33: CONSUMER PRICE INDEX 65
TABLE 34: AGE PROFILE (MILLIONS OF PERSONS) 65
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