Country Profile: Prepared Meals sector in China
March 2017
87
About the Report
About the Report
Country Profile: Prepared Meals sector in China
Summary
The Chinese Prepared Meals sector is the second largest in value terms after Japan in the APAC region. Driven by rising urbanization rates, changing lifestyles, and shifting eating patterns the demand for Prepared Meals in the country is expected to grow at a healthy rate during 2016-2021. Of the three markets, Ready Meals is the largest and the most lucrative market with high market share and high growth rate. Although the Chinese Prepared Meals sector is growing at a high rate, per capita consumption in the country remains very low when compared to the global and APAC level, which offers significant potential for manufacturers to penetration.
GlobalData's Country Profile report on the Prepared Meals sector in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2016-2021
Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics and rigid metal; container data for: Bag/Sachet, film, trays, tubs, and others.
Scope
The Chinese Prepared Meals sector grew at a CAGR of 8.7% during 2011-2016 and is forecast to register growth at a CAGR of 7.3% during 2016-2021.
Of the three markets, Ready Meals is the largest in the Chinese Prepared Meals sector with more than 90% of value share in 2016.
The Chinese Prepared Meals sector is highly fragmented with the top five players accounting for only 10% of the market share in 2016.
Hypermarkets & Supermarkets is the leading distribution channel for the Chinese Prepared Meals sector, accounting for a total value share of 63.1% in 2016.
Rigid Metal is the most commonly used packaging material in the Chinese Prepared Meals sector.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Products
Companies
WH Group, Dr. August Oetker Kg, Bright Food (Group) Co.., Hangzhou Wahaha Group Co., Freiberger Lebensmittel Gmbh & Co., General Mills Inc., Nestle S.A., Taisun Enterprise Co., Cxc Chao Xiang Cun, Food Chiquita Brands LLC FP, Zhengzhou Three Whole Foods Inc., Gui Guan, Uncle T Food Ltd., FUJIAN ANJOY FOODS CO., Laurel Unilever Plc, Zhengzhou Sinian Food Co., He wei dao, Sichuan Deyi Green Food Group Co., Master Kong Holdings Limited , Go picnic, Uni-President Enterprises Corp, Gits Food Products Pvt. Ltd., BIFENGTANG, Nongshim co., ltd. , Riso Gallo SpA, Wan Thai Foods Industry Co.,Ltd, Nissin Food Holdings Co., Lundberg Family Farms, Thai President Foods Public Company Limited., Healthy Heap, Zhejiang Gudasao Food Co. Ltd, OHO, Jin Mai Lang Food Co. Ltd, Hain Celestial Group Inc., Shanghai Yi Zhi Ding Food Co.
Table of Contents
Table of Contents
Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 6
3. CHINA IN ITS REGIONAL CONTEXT 8
3.1. CHINA'S MARKET SHARE IN THE GLOBAL AND APAC PREPARED MEALS SECTOR 8
3.2. CHINA COMPARED TO OTHER MAJOR COUNTRIES IN THE APAC REGION 9
4. MARKET SIZE ANALYSIS-PREPARED MEALS SECTOR 10
4.1. VALUE AND VOLUME ANALYSIS-PREPARED MEALS SECTOR IN CHINA 10
4.2. PER CAPITA CONSUMPTION ANALYSIS-CHINA COMPARED TO THE GLOBAL AND APAC REGION 11
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE CHINESE PREPARED MEALS SECTOR 12
4.4. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 13
4.5. GROWTH ANALYSIS BY MARKETS 14
5. MARKET AND CATEGORY ANALYSIS 15
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 15
5.2. MARKET ANALYSIS: MEAL KITS 16
5.3. MARKET ANALYSIS: PIZZA 19
5.4. MARKET ANALYSIS: READY MEALS 21
6. DISTRIBUTION ANALYSIS 24
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 24
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 25
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 26
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 27
7. COMPETITIVE LANDSCAPE 28
7.1. BRAND SHARE ANALYSIS BY SECTOR 28
7.2. BRAND SHARE ANALYSIS BY MARKETS 31
7.3. BRAND SHARE ANALYSIS BY CATEGORY 35
7.3.1. Meal Kits 35
7.3.2. Pizza 36
7.3.3. Ready Meals 36
7.4. PRIVATE LABEL SHARE ANALYSIS 39
8. HEALTH & WELLNESS ANALYSIS 41
8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 41
8.2. MARKET SIZE ANALYSIS-HEALTH & WELLNESS PRODUCT ATTRIBUTES 42
8.3. MARKET SIZE ANALYSIS-HEALTH & WELLNESS CONSUMER BENEFITS 43
9. PACKAGING ANALYSIS 44
9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 44
9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 45
9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 46
9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 47
9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 48
9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 49
9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 50
9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 51
10. MACROECONOMIC ANALYSIS 52
10.1. GDP PER CAPITA 55
10.2. POPULATION AND POPULATION GROWTH 56
10.3. CONSUMER PRICE INDEX 57
10.4. POPULATION BREAKDOWN BY AGE 58
11. CONSUMERGRAPHICS 59
11.1. CONSUMPTION BY GENDER 59
11.2. CONSUMPTION BY AGE 60
11.3. CONSUMPTION BY EDUCATION 61
11.4. CONSUMPTION BY URBANIZATION 62
12. METHODOLOGY 63
13. DEFINITIONS 64
14. APPENDIX 75
15. ABOUT GLOBALDATA 84
16. DISCLAIMER 85
17. CONTACT US 86
List of Figure
List of Figures
FIGURE 1: VALUE SHARE OF CHINA IN THE GLOBAL AND APAC PREPARED MEALS SECTOR, 2011-2021 8
FIGURE 2: CHINA COMPARED OTHER TOP FIVE COUNTRIES-MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 9
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 10
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-CHINA COMPARED TO GLOBAL AND APAC, 2011-2021 11
FIGURE 5: DEGREE OF TRADING UP/DOWN IN THE CHINESE PREPARED MEALS SECTOR, 2015-2016 12
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 13
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016- CHINA COMPARED TO THE GLOBAL AND APAC CONSUMPTION 15
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 16
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 19
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 21
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 23
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 24
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 25
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 26
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 27
FIGURE 21: LEADING BRANDS IN THE CHINESE PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 28
FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 31
FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 32
FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 33
FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 39
FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS, (2011-2016) 40
FIGURE 27: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 41
FIGURE 28: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES, 2016 42
FIGURE 29: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 43
FIGURE 30: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 44
FIGURE 31: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 45
FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 46
FIGURE 33: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 47
FIGURE 34: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 48
FIGURE 35: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 49
FIGURE 36: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 50
FIGURE 37: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 51
FIGURE 38: CHINA'S GDP PER CAPITA, 2011-2016 55
FIGURE 39: POPULATION GROWTH IN CHINA, 2011-2016 56
FIGURE 40: CONSUMER PRICE INDEX, CHINA, 2010-2016 57
FIGURE 41: AGE PROFILE, CHINA, 2016 58
FIGURE 42: CONSUMPTION OF READY MEALS BY GENDER, CHINA, 2016 59
FIGURE 43: CONSUMPTION OF READY MEALS BY AGE, CHINA 2016 60
FIGURE 44: CONSUMPTION OF READY MEALS BY EDUCATION, CHINA 2016 61
FIGURE 45: CONSUMPTION OF READY MEALS BY URBANIZATION-CHINA 2016 62
List of Table
List of Tables
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 14
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 29
TABLE 3: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 30
TABLE 4: BRAND VALUE AND VOLUME-MEAL KITS MARKET 31
TABLE 5: BRAND VALUE AND VOLUME-PIZZA MARKET 32
TABLE 6: BRAND VALUE AND VOLUME-READY MEALS MARKET 33
TABLE 7: BRAND VALUE AND VOLUME-READY MEALS MARKET 34
TABLE 8: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 35
TABLE 9: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 35
TABLE 10: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 35
TABLE 11: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 36
TABLE 12: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 36
TABLE 13: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 36
TABLE 14: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 37
TABLE 15: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 37
TABLE 16: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 38
TABLE 17: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 52
TABLE 18: MARKET DEFINITIONS 64
TABLE 19: CATEGORY DEFINITIONS 64
TABLE 20: CHANNEL DEFINITIONS 66
TABLE 21: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 67
TABLE 22: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 68
TABLE 23: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 69
TABLE 24: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 70
TABLE 25: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 71
TABLE 26: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 72
TABLE 27: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 73
TABLE 28: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 74
TABLE 29: MARKET VALUE-BY CATEGORY (C¥ MILLION), 2011-2021 75
TABLE 30:MARKET VALUE-BY CATEGORY (US$ MILLION), 2011-2021 76
TABLE 31: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 77
TABLE 32: COMPONENTS OF CHANGE-BY MARKET 78
TABLE 33: PREPARED MEALS SALES DISTRIBUTION IN CHINA-BY MARKET (C¥ MILLION), 2016 78
TABLE 34: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN CHINA (C¥ MILLION) 79
TABLE 35: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN CHINA (C¥ MILLION) 79
TABLE 36: PACKAGING MATERIAL (IN MILLION PACK UNITS) 80
TABLE 37: CONTAINER TYPE (IN MILLION PACK UNITS) 80
TABLE 38: CLOSURE TYPE (IN MILLION PACK UNITS) 81
TABLE 39: OUTER TYPE (IN MILLION PACK UNITS) 81
TABLE 40: EXCHANGE RATES: (US$-C¥), 2011-2021 82
TABLE 41: GDP PER CAPITA (C¥) 82
TABLE 42: POPULATION 82
TABLE 43: CONSUMER PRICE INDEX 82
TABLE 44: AGE PROFILE (MILLIONS OF PERSONS) 83
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