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Country Profile: Meat sector in Singapore

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Country Profile: Meat sector in Singapore


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Country Profile: Meat sector in Singapore



Executive Summary

Country Profile: Meat sector in Singapore

Summary

The Singaporean Meat sector is led by the Chilled Raw Packaged Meat-Whole Cuts market in both value and volume terms, while the Cooked Meats-Packaged market is forecast to register fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the largest distribution channel for meat products in the country. Health & Wellness attributes such as 'Free From' and consumer benefits such as 'Weight & Shape Management' are the most sought after claims in the Singaporean Meat sector. Rigid Plastics is the preferred packaging material used in the sector. Frangosul, Porkee and Farmland are few of the popular players in the sector.

GlobalData's Country Profile report on the Meat sector in Singapore provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and Glass; container data for: Tray, Bag/Sachet, Can-Food, Film, Jar and Tub.

Scope

The Singaporean Meat sector is expected to grow at CAGR of 2% during 2016-2021.

Of the seven markets, Chilled Raw Packaged Meat-Whole Cuts is the largest market in the Singaporean Meat sector.

The Singaporean Meat sector is fragmented, with the top five players accounting for 6.6% of the market share in 2016.

Hypermarkets & Supermarkets is the leading distribution channel for the Singaporean Meat sector, accounting for a total value share of 75% in 2016.

Rigid Plastics is the most commonly used packaging material in the Singaporean Meat sector.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Singapore in its regional context 4

3.1. Singapore's market share in the Global and APAC Meat sectors 4

3.2. Singapore compared to other major countries in the APAC region 5

4. Market size analysis-Meat Sector 6

4.1. Value and volume analysis-Meat sector in Singapore 6

4.2. Per capita consumption analysis -Singapore compared to the global and APAC region 7

4.3. Extent to which consumers are trading up/down in the Singaporean Meat sector 8

4.4. Market size analysis by Meat markets 9

4.5. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market Analysis: Ambient Meat 12

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 13

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 16

5.5. Market Analysis: Cooked Meats-Counter 19

5.6. Market Analysis: Cooked Meats-Packaged 20

5.7. Market Analysis: Fresh Meat (Counter) 23

5.8. Market Analysis: Frozen Meat 26

6. Distribution analysis 28

6.1. Distribution channel share analysis: Meat 28

6.2. Distribution channel share analysis: Ambient Meat 29

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 30

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 31

6.5. Distribution channel share analysis: Cooked Meats-Counter 32

6.6. Distribution channel share analysis: Cooked Meats-Packaged 33

6.7. Distribution channel share analysis: Fresh Meat (Counter) 34

6.8. Distribution channel share analysis: Frozen Meat 35

7. Competitive landscape 36

7.1. Brand share analysis by sector 36

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 43

7.3.1. Chilled Raw Packaged Meat-Processed 43

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 45

7.3.3. Fresh Meat (Counter) 45

7.3.4. Frozen Meat 47

7.4. Private label share analysis 48

8. Health & Wellness analysis 50

8.1. Market size analysis by Health & Wellness claims 50

8.2. Market size analysis-Health & Wellness product attributes 51

8.3. Market size analysis-Health & Wellness consumer benefits 53

9. Packaging analysis 55

9.1. Packaging share and growth analysis by packaging material in the Meat sector 55

9.2. Packaging share analysis by packaging material in Meat markets 56

9.3. Packaging share and growth analysis by container type in the Meat sector 57

9.4. Packaging share analysis by container type in Meat markets 58

9.5. Packaging share and growth analysis by closure type in the Meat sector 59

9.6. Packaging share analysis by closure type in Meat markets 60

9.7. Packaging share and growth analysis by outer type in the Meat sector 61

9.8. Packaging share analysis by outer type in Meat markets 62

10. Macroeconomic analysis 63

10.1. GDP per Capita 66

10.2. Population and population growth 67

10.3. Consumer Price Index 68

10.4. Population breakdown by age 69

11. Methodology 70

12. Definitions 71

13. Appendix 82

14. About GlobalData 99

15. Disclaimer 100

16. Contact Us 101

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Value share of Singapore in the global and APAC Meat sector, 2011-2021 4

Figure 2: Singapore compared other top four countries-market size, growth and competitive landscape 5

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 6

Figure 4: Per capita consumption of Meat in Singapore compared to global and APAC average, 2011-2021 7

Figure 5: Degree of trading up/down in the Singaporean Meat sector, 2015-2016 8

Figure 6: Value and volume growth analysis by markets, 2016-2021 9

Figure 7: Per capita consumption (by markets) in Singapore compared to global and APAC average, 2016 11

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 12

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 13

Figure 10: Value analysis by categories, 2011-2021 14

Figure 11: Volume analysis by categories, 2011-2021 15

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 16

Figure 13: Value analysis by categories, 2011-2021 17

Figure 14: Volume analysis by categories, 2011-2021 18

Figure 15: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 19

Figure 16: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 20

Figure 17: Value analysis by categories, 2011-2021 21

Figure 18: Volume analysis by categories, 2011-2021 22

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 23

Figure 20: Value analysis by categories, 2011-2021 24

Figure 21: Volume analysis by categories, 2011-2021 25

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 26

Figure 23: Value analysis by categories, 2011-2021 27

Figure 24: Volume analysis by categories, 2011-2021 27

Figure 25: Distribution channel share, Meat, 2011-2016 28

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 29

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 30

Figure 28: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 31

Figure 29: Distribution channel share, Cooked Meats-Counter, 2011-2016 32

Figure 30: Distribution channel share, Cooked Meats-Packaged, 2011-2016 33

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 34

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 35

Figure 33: Leading brands in the Singaporean Meat sector, value and volume share, 2016 36

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 39

Figure 36: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 40

Figure 37: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 41

Figure 38: Leading brands in the Frozen Meat market, value and volume share, 2016 42

Figure 39: Private label penetration by markets (value terms), 2016 48

Figure 40: Growth analysis, private label and brands, (2011-2016) 49

Figure 41: Value of Health & Wellness claims by market, US$ million, 2016-2021 50

Figure 42: Value analysis by Health & Wellness product attributes, 2016 51

Figure 43: Volume analysis by Health & Wellness product attributes, 2016 52

Figure 44: Value analysis by Health & Wellness consumer benefits, 2016 53

Figure 45: Volume analysis by Health & Wellness consumer benefits, 2016________________________________________ 54

Figure 46: Use of packaging material by markets (in pack units), 2016 55

Figure 47: Use of packaging material by markets (in pack units), 2016 56

Figure 48: Packaging share and growth analysis by container type, 2011-2021 57

Figure 49: Use of container type by markets (in pack units), 2016 58

Figure 50: Packaging share and growth analysis by closure type, 2011-2021 59

Figure 51: Use of closure type by markets (in pack units), 2016 60

Figure 52: Packaging share and growth analysis by outer type, 2011-2021 61

Figure 53: Use of outer type by markets (in pack units), 2016 62

Figure 54: Relative comparison of countries based on PEST analysis 63

Figure 55: Singapore's GDP per capita, 2011-2016 66

Figure 56: Population growth in Singapore, 2011-2016 67

Figure 57: Consumer Price Index, Singapore, 2010-2016 68

Figure 58: Age Profile, Singapore, 2016 69

Figure 59: About GlobalData 99

List of Tables

Table 1: Growth analysis by markets, 2016-2021 10

Table 2: Brand Value and Volume-Meat Sector 37

Table 3: Brand Value and Volume-Ambient Meat Market 38

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 39

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 40

Table 6: Brand Value and Volume-Fresh Meat (Counter) Market 41

Table 7: Brand Value and Volume-Frozen Meat Market 42

Table 8: Brand Value and Volume-Bacon Category 43

Table 9: Brand Value and Volume-Burgers & Grills Category 43

Table 10: Brand Value and Volume-Coated Portions Category 43

Table 11: Brand Value and Volume-Meatballs Category 44

Table 12: Brand Value and Volume-Sausages Category 44

Table 13: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 45

Table 14: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 45

Table 15: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 45

Table 16: Brand Value and Volume-Lamb (Fresh Meat (Counter)) Category 45

Table 17: Brand Value and Volume-Pork (Fresh Meat (Counter)) category 46

Table 18: Brand Value and Volume-Turkey (Fresh Meat (Counter)) category 46

Table 19: Brand Value and Volume-Others (Fresh Meat (Counter)) category 46

Table 20: Brand Value and Volume-Frozen Processed Meat Category 47

Table 21: Brand Value and Volume-Frozen Whole Cuts of Meat Category 47

Table 22: Market Definitions 71

Table 23: Category Definitions 72

Table 24: Category Definitions 73

Table 25: Channel Definitions 74

Table 26: Health & Wellness: Product Attributes-Food Minus 75

Table 27: Health & Wellness: Product Attributes-Free From 76

Table 28: Health & Wellness: Product Attributes-Functional & Fortified 77

Table 29: Health & Wellness: Product Attributes-Naturally Healthy 78

Table 30: Health & Wellness: Product Attributes-Food Intolerance 78

Table 31: Health & Wellness: Consumer Benefits-Health Management 79

Table 32: Health & Wellness: Analysis by Consumer Benefits 80

Table 33: Health & Wellness: Consumer Benefits-Performance 81

Table 34: Market Value for Ambient Meat-by category (S$ Million), 2011-2021 82

Table 35: Market Value for Chilled Raw Packaged Meat-Processed -by category (S$ Million), 2011-2021 82

Table 36: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (S$ Million), 2011-2021 83

Table 37: Market Value for Cooked Meats-Counter-by category (S$ Million), 2011-2021 83

Table 38: Market Value for Cooked Meats-Packaged-by category (S$ Million), 2011-2021 84

Table 39: Market Value for Fresh Meat (Counter)-by category (S$ Million), 2011-2021 85

Table 40: Market Value for Frozen Meat-by category (S$ Million), 2011-2021 85

Table 41: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 86

Table 42: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 86

Table 43: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 87

Table 44: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 87

Table 45: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 88

Table 46: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 89

Table 47: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 89

Table 48: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 90

Table 49: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 90

Table 50: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 91

Table 51: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 91

Table 52: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 92

Table 53: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 93

Table 54: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 93

Table 55: Components of change-by Market 94

Table 56: Meat Sales Distribution in Singapore-by Market (S$ Million), 2016 94

Table 57: Key Health & Wellness product attributes driving sales in Singapore (S$ Million) 95

Table 58: Key Health & Wellness consumer benefits driving sales in Singapore (S$ Million) 95

Table 59: Packaging Material (in Million pack units) 95

Table 60: Container Type (in Million pack units) 96

Table 61: Closure Type (in Million pack units) 96

Table 62: Outer Type (in Million pack units) 97

Table 63: Exchange Rates: (US$-S$), 2011-2021 97

Table 64: GDP Per Capita (S$) 97

Table 65: Population 98

Table 66: Consumer Price Index 98

Table 67: Age Profile (Millions of Persons) 98

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Goh Joo Hin Pte Ltd, Tulip Food Company A/S, Amoy Canning Corporation (Singapore) Ltd., Yit Hong Pte Ltd., QAF Limited, Hormel Foods Corporation, Ballgus, Golden Bridge-Foods Manufacturing Pte Ltd, Stanbroker, Argyle Prestige Meats, Singapore Food Industries, BRF S.A., Porkee Sausage, Doux De Montagne, Seara Group


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