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Country Profile: Meat sector in Poland

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Country Profile: Meat sector in Poland


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Country Profile: Meat sector in Poland



Executive Summary

Country Profile: Meat sector in Poland

Summary

Improving economic situation and rising disposable income are aiding the growth of the Meat sector in Poland. The sector is led by Fresh Meat (Counter) market in both value and volume terms, while the Cooked Meats-Counter market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets accounted for the largest share in the distribution of meat products in the country. Rigid Plastics is the most commonly used packaging material, while Indykpol S.A., WH Group and DROP S.A. are few of the popular players in the Polish Meat sector.

GlobalData's Country Profile report on the Meat sector in Poland provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

Fresh Meat (Counter) is expected to grow at a CAGR of 3.6% during 2016-2021

Hypermarkets & Supermarkets is the leading distribution channel in the Polish Meat sector

The Polish Meat sector is fragmented in 2016

Health & Wellness attributes such as 'Naturally Healthy' & 'Food Minus' and consumer benefits such as 'General Wellbeing' & 'Weight & Shape Management' are the most sought after Health & Wellness claims in the Polish Meat sector

Rigid Plastics is the most commonly used packaging material in the Polish Meat sector

Strong forecast GDP growth and low consumer prices will drive market growth

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Poland in its regional context 4

3.1. Poland's market share in the Global and Eastern Europe Meat sectors 4

3.2. Poland compared to other major countries in the Eastern Europe region 5

4. Market size analysis-Meat Sector 6

4.1. Value and volume analysis-Meat sector in Poland 6

4.2. Per capita consumption analysis -Poland compared to the global and Eastern Europe region 7

4.3. Extent to which consumers are trading up/down in the Polish Meat sector 8

4.4. Market size analysis by Meat markets 9

4.5. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market Analysis: Ambient Meat 12

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 13

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 16

5.5. Market analysis: Cooked Meats-Counter 19

5.6. Market Analysis: Cooked Meats-Packaged 20

5.7. Market Analysis: Fresh Meat (Counter) 23

5.8. Market Analysis: Frozen Meat 26

6. Distribution analysis 28

6.1. Distribution channel share analysis: Meat 28

6.2. Distribution channel share analysis: Ambient Meat 29

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 30

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 31

6.5. Distribution channel share analysis: Cooked Meats-Counter 32

6.6. Distribution channel share analysis: Cooked Meats-Packaged 33

6.7. Distribution channel share analysis: Fresh Meat (Counter) 34

6.8. Distribution channel share analysis: Frozen Meat 35

7. Competitive landscape 36

7.1. Brand share analysis by sector 36

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 43

7.3.1. Chilled Raw Packaged Meat-Processed 43

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 45

7.3.3. Cooked Meats-Packaged 46

7.3.4. Frozen Meat 48

7.4. Private label share analysis 49

8. Health & Wellness analysis 51

8.1. Market size analysis by Health & Wellness claims 51

8.2. Market size analysis-Health & Wellness product attributes 52

8.3. Market size analysis-Health & Wellness consumer benefits 54

9. Packaging analysis 56

9.1. Packaging share and growth analysis by packaging material in the Meat sector 56

9.2. Packaging share analysis by packaging material in Meat markets 57

9.3. Packaging share and growth analysis by container type in the Meat sector 58

9.4. Packaging share analysis by container type in Meat markets 59

9.5. Packaging share and growth analysis by closure type in the Meat sector 60

9.6. Packaging share analysis by closure type in Meat markets 61

10. Macroeconomic analysis 62

10.1. GDP per capita 65

10.2. Population and population growth 66

10.3. Consumer Price Index 67

10.4. Population breakdown by age 68

11. Methodology 69

12. Definitions 70

13. Appendix 82

14. About GlobalData 101

15. Disclaimer 102

16. Contact Us 103

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Value share of Poland in the global and Eastern Europe Meat sector, 2011-2021 4

Figure 2: Poland compared other top four countries-market size, growth and competitive landscape 5

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 6

Figure 4: Per capita consumption of Meat in Poland compared to global and Eastern Europe average, 2011-2021 7

Figure 5: Degree of trading up/down in the Polish Meat sector, 2015-2016 8

Figure 6: Value and volume growth analysis by markets, 2016-2021 9

Figure 7: Per capita consumption (by markets) in Poland compared to global and Eastern Europe average, 2016 11

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 12

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 13

Figure 10: Value analysis by categories, 2011-2021 14

Figure 11: Volume analysis by categories, 2011-2021 15

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 16

Figure 13: Value analysis by categories, 2011-2021 17

Figure 14: Volume analysis by categories, 2011-2021 18

Figure 15: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 19

Figure 16: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 20

Figure 17: Value analysis by categories, 2011-2021 21

Figure 18: Volume analysis by categories, 2011-2021 22

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 23

Figure 20: Value analysis by categories, 2011-2021 24

Figure 21: Volume analysis by categories, 2011-2021 25

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 26

Figure 23: Value analysis by categories, 2011-2021 27

Figure 24: Volume analysis by categories, 2011-2021 27

Figure 25: Distribution channel share, Meat, 2011-2016 28

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 29

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 30

Figure 28: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 31

Figure 29: Distribution channel share, Cooked Meats-Counter, 2011-2016 32

Figure 30: Distribution channel share, Cooked Meats-Packaged, 2011-2016 33

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 34

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 35

Figure 33: Leading brands in the Polish Meat sector, value and volume share, 2016 36

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 39

Figure 36: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 40

Figure 37: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 41

Figure 38: Leading brands in the Frozen Meat market, value and volume share, 2016 42

Figure 39: Private label penetration by markets (value terms), 2016 49

Figure 40: Growth analysis, private label and brands, (2011-2016) 50

Figure 41: Value of Health & Wellness claims by market, US$ million, 2016-2021 51

Figure 42: Value analysis by Health & Wellness product attributes, 2016 52

Figure 43: Volume analysis by Health & Wellness product attributes, 2016 53

Figure 44: Value analysis by Health & Wellness consumer benefits, 2016 54

Figure 45: Volume analysis by Health & Wellness consumer benefits, 2016 55

Figure 46: Packaging share and growth analysis by packaging material, 2011-2021 56

Figure 47: Use of packaging material by markets (in pack units), 2016 57

Figure 48: Packaging share and growth analysis by container type, 2011-2021 58

Figure 49: Use of container type by markets (in pack units), 2016 59

Figure 50: Packaging share and growth analysis by closure type, 2011-2021 60

Figure 51: Use of closure type by markets (in pack units), 2016 61

Figure 52: Relative comparison of countries based on PEST analysis 62

Figure 53: Poland's GDP per capita, 2011-2016 65

Figure 54: Population growth in Poland, 2011-2016 66

Figure 55: Consumer Price Index, Poland, 2010-2016 67

Figure 56: Age Profile, Poland, 2016 68

Figure 57: About GlobalData 101

List of Tables

Table 1: Growth analysis by markets, 2016-2021 10

Table 2: Brand Value and Volume-Meat Sector 37

Table 3: Brand Value and Volume-Ambient Meat Market 38

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 39

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 40

Table 6: Brand Value and Volume-Cooked Meats-Packaged Market 41

Table 7: Brand Value and Volume-Frozen Meat Market 42

Table 8: Brand Value and Volume-Bacon Category 43

Table 9: Brand Value and Volume-Coated Portions Category 43

Table 10: Brand Value and Volume-Meatballs Category 43

Table 11: Brand Value and Volume-Sausages Category 44

Table 12: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 45

Table 13: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 45

Table 14: Brand Value and Volume-Pork (Chilled Raw Packaged Meat-Whole Cuts) Category 45

Table 15: Brand Value and Volume-Others (Chilled Raw Packaged Meat-Whole Cuts) Category 45

Table 16: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 46

Table 17: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 46

Table 18: Brand Value and Volume-Lamb (Cooked Meats-Packaged) Category 46

Table 19: Brand Value and Volume-Pork (Cooked Meats-Packaged) category 46

Table 20: Brand Value and Volume-Turkey (Cooked Meats-Packaged) category 47

Table 21: Brand Value and Volume-Others (Cooked Meats-Packaged) category 47

Table 22: Brand Value and Volume-Frozen Processed Meat Category 48

Table 23: Brand Value and Volume-Frozen Whole Cuts of Meat Category 48

Table 24: Market Definitions 70

Table 25: Category Definitions 71

Table 26: Category Definitions 72

Table 27: Channel Definitions 73

Table 28: Health & Wellness: Product Attributes-Food Minus 74

Table 29: Health & Wellness: Product Attributes-Free From 75

Table 30: Health & Wellness: Product Attributes-Functional & Fortified 76

Table 31: Health & Wellness: Product Attributes-Naturally Healthy 77

Table 32: Health & Wellness: Product Attributes-Food Intolerance 78

Table 33: Health & Wellness: Consumer Benefits-Health Management 79

Table 34: Health & Wellness: Analysis by Consumer Benefits 80

Table 35: Health & Wellness: Consumer Benefits-Performance 81

Table 36: Market Value for Ambient Meat-by category (Zl Million), 2011-2021 82

Table 37: Market Value for Chilled Raw Packaged Meat-Processed -by category (Zl Million), 2011-2021 82

Table 38: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (Zl Million), 2011-2021 83

Table 39: Market Value for Cooked Meats-Counter-by category (Zl Million), 2011-2021 83

Table 40: Market Value for Cooked Meats-Packaged-by category (Zl Million), 2011-2021 84

Table 41: Market Value for Fresh Meat (Counter)-by category (Zl Million), 2011-2021 85

Table 42: Market Value for Frozen Meat-by category (Zl Million), 2011-2021 85

Table 43: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 86

Table 44: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 86

Table 45: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 87

Table 46: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 87

Table 47: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 88

Table 48: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 89

Table 49: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 89

Table 50: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 90

Table 51: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 90

Table 52: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 91

Table 53: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 91

Table 54: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 92

Table 55: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 93

Table 56: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 93

Table 57: Components of change-by Market 94

Table 58: Meat Sales Distribution in Poland-by Market (Zl Million), 2016 95

Table 59: Key Health & Wellness product attributes driving sales in Poland (Zl Million) 96

Table 60: Key Health & Wellness consumer benefits driving sales in Poland (Zl Million) 96

Table 61: Packaging Material (in Million pack units) 97

Table 62: Container Type (in Million pack units) 97

Table 63: Closure Type (in Million pack units) 98

Table 64: Exchange Rates: (US$-Zl), 2011-2021 99

Table 65: GDP Per Capita (Zl) 99

Table 66: Population 99

Table 67: Consumer Price Index 99

Table 68: Age Profile (Millions of Persons) 100

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Tarczy?ski Group, Profi Drosed S.A., Soko?ow SA, Agrico, WH Group, Mispol SA, Grupa Pampol, Spichlerz Rusiecki, Gratka, Kaminiarz, Soko?ow, Cedrob, Country Menu, Prime Food, Madej & Wrobel, Konspol, Balcerzak i Spo?ka, W?dliny Domowe, DROP S.A., Indykpol S.A., Firma Drobiarska, Drobiusz


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