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Country Profile: Meat sector in Norway

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Country Profile: Meat sector in Norway


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Country Profile: Meat sector in Norway



Executive Summary

Country Profile: Meat sector in Norway

Summary

The Norwegian Meat sector is led by the Fresh Meat (Counter) market in both value and volume terms, while the Ambient Meat market is forecast to register fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the largest distribution channel for meat products in Norway. The Norwegian Meat sector is fragmented with the top five players accounting for 12.7% of the market share in 2016. Rigid Plastics is the preferred packaging material used in the sector.

GlobalData's Country Profile report on the Meat sector in Norway provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

The Norway's Meat sector grew at a CAGR of 1.4% during 2011-2016 and is forecast to register growth at a CAGR of 1.7% during 2016-2021.

Of the seven markets, Fresh Meat (Counter) is the largest market in the New Zealand's Meat sector with 27.3% value share in 2016.

The per capita consumption of meat in the country is higher compared to global levels but less than the regional level in 2016.

The Norwegian Meat sector is highly fragmented with the top five players accounting for nearly 12.7% of the market share by value in 2016.

Hypermarkets & Supermarkets is the leading distribution channel for the Norwegian Meat sector, accounting for a total value share of 72.6% in 2016.

Rigid Plastics is the most commonly used packaging material in the New Zealand's Meat sector.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Norway in its regional context 3

3.1. Norway's market share in the Global and Western Europe Meat sectors 3

3.2. Norway compared to other major countries in the Western Europe region 4

4. Market size analysis-Meat Sector 5

4.1. Value and volume analysis-Meat sector in Norway 5

4.2. Per capita consumption analysis -Norway compared to the global and Western Europe region 6

4.3. Extent to which consumers are trading up/down in the Norwegian Meat sector 7

4.4. Market size analysis by Meat markets 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 15

5.5. Market Analysis: Cooked Meats-Counter 18

5.6. Market Analysis: Cooked Meats-Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 28

6.1. Distribution channel share analysis: Meat 28

6.2. Distribution channel share analysis: Ambient Meat 29

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 30

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 31

6.5. Distribution channel share analysis: Cooked Meats-Counter 32

6.6. Distribution channel share analysis: Cooked Meats-Packaged 33

6.7. Distribution channel share analysis: Fresh Meat (Counter) 34

6.8. Distribution channel share analysis: Frozen Meat 35

7. Competitive landscape 36

7.1. Brand share analysis by sector 36

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 44

7.3.1. Chilled Raw Packaged Meat-Processed 44

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 46

7.3.3. CookedMeats-Packaged 47

7.3.4. Fresh Meat (Counter) 48

7.3.5. FrozenMeat 49

7.4. Private label share analysis 50

8. Packaging analysis 52

8.1. Packaging share and growth analysis by packaging material in the Meat sector 52

8.2. Packaging share analysis by packaging materialin Meat markets 53

8.3. Packaging share and growth analysis by container type in the Meat sector 54

8.4. Packaging share analysis by container type in Meat markets 55

8.5. Packaging share and growth analysis by closure type in the Meat sector 56

8.6. Packaging share analysis by closure type in Meat markets 57

8.7. Packaging share and growth analysis by outer type in the Meat sector 58

8.8. Packaging share analysis by outer type in Meat markets 59

9. Macroeconomic analysis 60

9.1. GDP per Capita 63

9.2. Population and population growth 64

9.3. Consumer Price Index 65

9.4. Population breakdown by age 66

10. Methodology 67

11. Definitions 68

12. Appendix 72

13. About GlobalData 92

14. Disclaimer 93

15. Contact Us 94

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Value share of Norway in the global and Western EuropeMeat sector, 2011-2021 3

Figure 2: Norway compared other top four countries-market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Norway compared to global and Western Europe average, 2011-2021 6

Figure 5: Degree of trading up/down in the NorwegianMeat sector, 2015-2016 7

Figure 6: Value and volume growth analysis by markets, 2016-2021 8

Figure 7: Per capita consumption (by markets) in Norway compared to global and Western Europe average, 2016 10

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 12

Figure 10: Value analysis by categories, 2011-2021 13

Figure 11: Volume analysis by categories, 2011-2021 14

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 15

Figure 13: Value analysis by categories, 2011-2021 16

Figure 14: Volume analysis by categories, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 18

Figure 16: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 19

Figure 17: Value analysis by categories, 2011-2021 20

Figure 18: Volume analysis by categories, 2011-2021 21

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 20: Value analysis by categories, 2011-2021 23

Figure 21: Volume analysis by categories, 2011-2021 24

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 23: Value analysis by categories, 2011-2021 26

Figure 24: Volume analysis by categories, 2011-2021 27

Figure 25: Distribution channel share, Meat, 2011-2016 28

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 29

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 30

Figure 28: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 31

Figure 29: Distribution channel share, Cooked Meats-Counter, 2011-2016 32

Figure 30: Distribution channel share, Cooked Meats-Packaged, 2011-2016 33

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 34

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 35

Figure 33: Leading brands in the NorwegianMeat sector, value and volume share, 2016 36

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 39

Figure 36: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 40

Figure 37: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 41

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 42

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 43

Figure 40: Private label penetration by markets (value terms), 2016 50

Figure 41: Growth analysis, private label and brands, (2011-2016) 51

Figure 42: Packaging share and growth analysis by packaging material, 2011-2021 52

Figure 43: Use of packaging material by markets (in pack units), 2016 53

Figure 44: Packaging share and growth analysis by container type, 2011-2021 54

Figure 45: Use of container type by markets (in pack units), 2016 55

Figure 46: Packaging share and growth analysis by closure type, 2011-2021 56

Figure 47: Use of closure type by markets (in pack units), 2016 57

Figure 48: Packaging share and growth analysis by outer type, 2011-2021 58

Figure 49: Use of outer type by markets (in pack units), 2016 59

Figure 50: Relative comparison of countries based on PEST analysis 60

Figure 51: Norway's GDP per capita, 2011-2016 63

Figure 52: Population growth in Norway, 2011-2016 64

Figure 53: Consumer Price Index, Norway, 2010-2016 65

Figure 54: Age Profile, Norway, 2016 66

Figure 55: About GlobalData 92

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Brand Value and Volume-Meat Sector 37

Table 3: Brand Value and Volume-Ambient Meat Market 38

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 39

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 40

Table 6: Brand Value and Volume-Cooked Meats-Packaged Market 41

Table 7: Brand Value and Volume-Fresh Meat (Counter) Market 42

Table 8: Brand Value and Volume-Frozen Meat Market 43

Table 9: Brand Value and Volume-Bacon Category 44

Table 10: Brand Value and Volume-Burgers & Grills Category 44

Table 11: Brand Value and Volume-Coated Portions Category 44

Table12: Brand Value and Volume-Meatballs Category 45

Table 13: Brand Value and Volume-Sausages Category 45

Table 14: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 15: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 16: Brand Value and Volume-Pork (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 17: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 47

Table 18: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 47

Table 19: Brand Value and Volume-Lamb (Cooked Meats-Packaged) Category 47

Table 20: Brand Value and Volume-Pork (Cooked Meats-Packaged) category 47

Table 21: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 48

Table 22: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 48

Table 23: Brand Value and Volume-Lamb (Fresh Meat (Counter)) Category 48

Table 24: Brand Value and Volume-Pork (Fresh Meat (Counter)) category 48

Table 25: Brand Value and Volume-Turkey (Fresh Meat (Counter)) category 48

Table 26: Brand Value and Volume-Frozen Processed Meat Category 49

Table 27: Brand Value and Volume-Frozen Whole Cuts of Meat Category 49

Table 28: Market Definitions 68

Table 29: Category Definitions 69

Table 30: Category Definitions 70

Table 31: Channel Definitions 71

Table 32: Market Value for Ambient Meat-by category (Nkr Million), 2011-2021 72

Table 33: Market ValueforChilled Raw Packaged Meat-Processed -by category (Nkr Million), 2011-2021 72

Table 34: Market ValueforChilled Raw Packaged Meat-Whole Cuts-bycategory (Nkr Million), 2011-2021 73

Table 35: Market ValueforCooked Meats-Counter-by category (Nkr Million), 2011-2021 74

Table 36: Market Value for Cooked Meats-Packaged-by category (Nkr Million), 2011-2021 74

Table 37: Market Value for Fresh Meat (Counter)-by category (Nkr Million), 2011-2021 75

Table 38: Market ValueforFrozen Meat-by category (Nkr Million), 2011-2021 76

Table 39: Market ValueforAmbient Meat-bycategory (US$ Million), 2011-2021 77

Table 40: Market ValueforChilled Raw Packaged Meat-Processed-bycategory (US$ Million), 2011-2021 77

Table 41: Market ValueforChilled Raw Packaged Meat-Whole Cuts-bycategory (US$ Million), 2011-2021 78

Table 42: Market ValueforCooked Meats-Counter-bycategory (US$ Million), 2011-2021 79

Table 43: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 79

Table44: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 80

Table 45: Market ValueforFrozen Meat-bycategory (US$ Million), 2011-2021 81

Table 46: Market Volume forAmbient Meat-bycategory (Kg Million), 2011-2021 82

Table 47: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 82

Table 48: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 83

Table 49: Market Volume forCooked Meats-Counter-bycategory (Kg Million), 2011-2021 83

Table 50: Market Volumefor Cooked Meats-Packaged-by category (Kg Million), 2011-2021 84

Table 51: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 85

Table 52: Market VolumeforFrozen Meat-by category (Kg Million), 2011-2021 85

Table 53: Components of change-by Market 86

Table 54: Meat Sales Distribution in Norway-by Market (Nkr Million), 2016 87

Table 55: Packaging Material (in Million pack units) 88

Table 56: Container Type (in Million pack units) 88

Table 57: Closure Type (in Million pack units) 89

Table 58: Outer Type (in Million pack units) 89

Table 59: Exchange Rates: (US$-Nkr), 2011-2021 90

Table 60: GDP Per Capita (Nkr) 90

Table 61: Population 90

Table 62: Consumer Price Index 90

Table 63: Age Profile (Millions of Persons) 91

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Grilstad, Finsbraten, Nordfjord meat as, Tulip Food Company A/S, Taga FOODS AS, Nortura, Prima Meat Packers Ltd., Stange gard


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