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Report Title

Country Profile: Meat sector in New Zealand

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Country Profile: Meat sector in New Zealand


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Country Profile: Meat sector in New Zealand



Executive Summary

Country Profile: Meat sector in New Zealand

Summary

In New Zealand's Meat sector, Fresh Meat (Counter) is the largest market , while the Cooked Meats-Counter market is forecast to register fastest growth in both value and volume terms during 2016-2021. Hypermarkets & Supermarkets is the largest retail channel for distribution of meat products. The Meat sector is fragmented with the top five players accounting for 9.1% of the market share in 2016. Rigid Plastics is the preferred packaging material used in the sector.

GlobalData's Country Profile report on the Meat sector in New Zealand provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

The New Zealand's Meat sector is forecast to register growth at a CAGR of 1.3% during 2016-2021.

Of the seven markets, Fresh Meat (Counter) is the largest market in the New Zealand's Meat sector with 46.3% value share in 2016.

The per capita consumption of meat in the country is higher compared to global and regional (Asia-Pacific) levels in 2016.

The New Zealand's Meat sector is highly fragmented with the top five players accounting for nearly 9.1% of the market share by value in 2016.

Hypermarkets & Supermarkets is the leading distribution channel for the New Zealand's Meat sector, accounting for a total value share of 70.9% in 2016.

Rigid Plastics is the most commonly used packaging material in the New Zealand's Meat sector.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. New Zealand in its regional context 3

3.1. New Zealand's market share in the Global and APAC Meat sectors 3

3.2. New Zealand compared to other major countries in the APAC region 4

4. Market size analysis-Meat Sector 5

4.1. Value and volume analysis-Meat sector in New Zealand 5

4.2. Per capita consumption analysis -New Zealand compared to the global and APAC region 6

4.3. Extent to which consumers are trading up/down in the New Zealand'sMeat sector 7

4.4. Market size analysis by Meat markets 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 15

5.5. Market Analysis: Cooked Meats-Counter 18

5.6. Market Analysis: Cooked Meats-Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 27

6.1. Distribution channel share analysis: Meat 27

6.2. Distribution channel share analysis: Ambient Meat 28

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 29

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 30

6.5. Distribution channel share analysis: Cooked Meats-Counter 31

6.6. Distribution channel share analysis: Cooked Meats-Packaged 32

6.7. Distribution channel share analysis: Fresh Meat (Counter) 33

6.8. Distribution channel share analysis: Frozen Meat 34

7. Competitive landscape 35

7.1. Brand share analysis by sector 35

7.2. Brand share analysis by markets 37

7.3. Brand share analysis by category 43

7.3.1. Chilled Raw Packaged Meat-Processed 43

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 45

7.3.3. Cooked Meats-Packaged 46

7.3.4. Fresh Meat (Counter) 48

7.3.5. Frozen Meat 49

8. Health & Wellness analysis 50

8.1. Market size analysis by Health & Wellness claims 50

8.2. Market size analysis-Health & Wellness product attributes 51

8.3. Market size analysis-Health & Wellness consumer benefits 53

8.4. Leading companies in New Zealand's Health & Wellness market 55

9. Packaging analysis 56

9.1. Packaging share and growth analysis by packaging material in the Meat sector 56

9.2. Packaging share analysis by packaging materialin Meat markets 57

9.3. Packaging share and growth analysis by container type in the Meat sector 58

9.4. Packaging share analysis by container type in Meat markets 59

9.5. Packaging share and growth analysis by closure type in the Meat sector 60

9.6. Packaging share analysis by closure type in Meat markets 61

10. Macroeconomic analysis 62

10.1. GDP per Capita 65

10.2. Population and population growth 66

10.3. Consumer Price Index 67

10.4. Population breakdown by age 68

11. Methodology 69

12. Definitions 70

13. Appendix 82

14. About GlobalData 100

15. Disclaimer 101

16. Contact Us 102

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Value share of New Zealand in the global and APAC Meat sector, 2011-2021 3

Figure 2: New Zealand compared other top four countries-market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in New Zealand compared to global and APAC average, 2011-2021 6

Figure 5: Degree of trading up/down in the New Zealand's Meat sector, 2015-2016 7

Figure 6: Value and volume growth analysis by markets, 2016-2021 8

Figure 7: Per capita consumption (by markets) in New Zealand compared to global and APAC average, 2016 10

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 12

Figure 10: Value analysis by categories, 2011-2021 13

Figure 11: Volume analysis by categories, 2011-2021 14

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 15

Figure 13: Value analysis by categories, 2011-2021 16

Figure 14: Volume analysis by categories, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 18

Figure 16: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 19

Figure 17: Value analysis by categories, 2011-2021 20

Figure 18: Volume analysis by categories, 2011-2021 21

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 20: Value analysis by categories, 2011-2021 23

Figure 21: Volume analysis by categories, 2011-2021 24

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 23: Value analysis by categories, 2011-2021 26

Figure 24: Volume analysis by categories, 2011-2021 26

Figure 25: Distribution channel share, Meat, 2011-2016 27

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 28

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 29

Figure 28: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 30

Figure 29: Distribution channel share, Cooked Meats-Counter, 2011-2016 31

Figure 30: Distribution channel share, Cooked Meats-Packaged, 2011-2016 32

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 33

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 34

Figure 33: Leading brands in the New Zealand Meat sector, value and volume share, 2016 35

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 37

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 38

Figure 36: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 39

Figure 37: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 40

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 41

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 42

Figure 40: Value of Health & Wellness claims by market, US$ million, 2016-2021 50

Figure 41: Value analysis by Health & Wellness product attributes, 2016 51

Figure 42: Volume analysis by Health & Wellness product attributes, 2016 52

Figure 43: Value analysis by Health & Wellness consumer benefits, 2016 53

Figure 44: Volume analysis by Health & Wellness consumer benefits, 2016 54

Figure 45: Packaging share and growth analysis by packaging material, 2011-2021 56

Figure 46: Use of packaging material by markets (in pack units), 2016 57

Figure 47: Packaging share and growth analysis by container type, 2011-2021 58

Figure 48: Use of container type by markets (in pack units), 2016 59

Figure 49: Packaging share and growth analysis by closure type, 2011-2021 60

Figure 50: Use of closure type by markets (in pack units), 2016 61

Figure 51: Relative comparison of countries based on PEST analysis 62

Figure 52: New Zealand 's GDP per capita, 2011-2016 65

Figure 53: Population growth in New Zealand , 2011-2016 66

Figure 54: Consumer Price Index, New Zealand , 2010-2016 67

Figure 55: Age Profile, New Zealand , 2016 68

Figure 56: About GlobalData 100

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Brand Value and Volume-Meat Sector 36

Table 3: Brand Value and Volume-Ambient Meat Market 37

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 38

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 39

Table 6: Brand Value and Volume-Cooked Meats-Packaged Market 40

Table 7: Brand Value and Volume-Fresh Meat (Counter) Market 41

Table 8: Brand Value and Volume-Frozen Meat Market 42

Table 9: Brand Value and Volume-Bacon Category 43

Table 10: Brand Value and Volume-Burgers & Grills Category 43

Table 11: Brand Value and Volume-Coated Portions Category 43

Table 12: Brand Value and Volume-Meatballs Category 43

Table 13: Brand Value and Volume-Sausages Category 44

Table 14: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 45

Table 15: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 45

Table 16: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat-Whole Cuts) Category 45

Table 17: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 46

Table 18: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 46

Table 19: Brand Value and Volume-Lamb (Cooked Meats-Packaged) Category 46

Table 20: Brand Value and Volume-Pork (Cooked Meats-Packaged) category 46

Table 21: Brand Value and Volume-Turkey (Cooked Meats-Packaged) category 47

Table 22: Brand Value and Volume-Others (Cooked Meats-Packaged) category 47

Table 23: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 48

Table 24: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 48

Table 25: Brand Value and Volume-Lamb (Fresh Meat (Counter)) Category 48

Table 26: Brand Value and Volume-Pork (Fresh Meat (Counter)) category 48

Table 27: Brand Value and Volume-Turkey (Fresh Meat (Counter)) category 48

Table 28: Brand Value and Volume-Frozen Processed Meat Category 49

Table 29: Brand Value and Volume-Frozen Whole Cuts of Meat Category 49

Table 30: Market Definitions 70

Table 31: Category Definitions 71

Table 32: Category Definitions 72

Table 33: Channel Definitions 73

Table 34: Health & Wellness: Product Attributes-Food Minus 74

Table 35: Health & Wellness: Product Attributes-Free From 75

Table 36: Health & Wellness: Product Attributes-Functional & Fortified 76

Table 37: Health & Wellness: Product Attributes-Naturally Healthy 77

Table 38: Health & Wellness: Product Attributes-Food Intolerance 78

Table 39: Health & Wellness: Consumer Benefits-Health Management 79

Table 40: Health & Wellness: Analysis by Consumer Benefits 80

Table 41: Health & Wellness: Consumer Benefits-Performance 81

Table 42: Market Value for Ambient Meat-by category (NZ$ Million), 2011-2021 82

Table 43: Market ValueforChilled Raw Packaged Meat-Processed -by category (NZ$ Million), 2011-2021 82

Table 44: Market ValueforChilled Raw Packaged Meat-Whole Cuts-bycategory (NZ$ Million), 2011-2021 83

Table 45: Market ValueforCooked Meats-Counter-by category (NZ$ Million), 2011-2021 83

Table 46: Market Value for Cooked Meats-Packaged-by category (NZ$ Million), 2011-2021 84

Table 47: Market Value for Fresh Meat (Counter)-by category (NZ$ Million), 2011-2021 85

Table 48: Market ValueforFrozen Meat-by category (NZ$ Million), 2011-2021 85

Table 49: Market ValueforAmbient Meat-bycategory (US$ Million), 2011-2021 86

Table 50: Market ValueforChilled Raw Packaged Meat-Processed-bycategory (US$ Million), 2011-2021 86

Table 51: Market ValueforChilled Raw Packaged Meat-Whole Cuts-bycategory (US$ Million), 2011-2021 87

Table 52: Market ValueforCooked Meats-Counter-bycategory (US$ Million), 2011-2021 87

Table 53: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 88

Table 54: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 89

Table 55: Market ValueforFrozen Meat-bycategory (US$ Million), 2011-2021 89

Table 56: Market Volume forAmbient Meat-bycategory (Kg Million), 2011-2021 90

Table 57: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 90

Table 58: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 91

Table 59: Market Volume forCooked Meats-Counter-bycategory (Kg Million), 2011-2021 91

Table 60: Market Volumefor Cooked Meats-Packaged-by category (Kg Million), 2011-2021 92

Table 61: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 93

Table 62: Market VolumeforFrozen Meat-by category (Kg Million), 2011-2021 93

Table 63: Components of change-by Market 94

Table 64: Meat Sales Distribution in New Zealand -by Market (NZ$ Million), 2016 94

Table 65: Key Health & Wellness product attributes driving sales in New Zealand (NZ$ Million) 95

Table 66: Key Health & Wellness consumer benefits driving sales in New Zealand (NZ$ Million) 95

Table 67: Packaging Material (in Million pack units) 96

Table 68: Container Type (in Million pack units) 96

Table 69: Closure Type (in Million pack units) 97

Table 70: Exchange Rates: (US$-NZ$), 2011-2021 98

Table 71: GDP Per Capita (NZ$) 98

Table 72: Population 98

Table 73: Consumer Price Index 98

Table 74: Age Profile (Millions of Persons) 99

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Davies Foods, Mccallums, Tegel Foods Ltd, Beehive Park Fa, Brinks, Hellers Limited, Inghams Enterprises Pty Limited., Santa Rosa Foods Limited, Macro Meats Pty Ltd


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