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Country Profile: Meat sector in Hong Kong

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Country Profile: Meat sector in Hong Kong


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Country Profile: Meat sector in Hong Kong



Executive Summary

Country Profile: Meat sector in Hong Kong

Summary

The share of Hong Kong's Meat sector at global and regional (Eastern Europe) level has increased significantly during the past five years and is expected to grow further at both global and regional level through 2021. Of the seven markets, Chilled Raw Packaged Meat-Whole Cuts is the largest in both value and volume terms. Hypermarkets & Supermarkets is the leading distribution channel for meat products, while Flexible Packaging is the most commonly used packaging material in the sector. Putian Food Holding Ltd, Sara Lee Corporation, and Hong Kong Food Investment Holding Ltd. are the leading market players in the Hong Kong Meat sector.

GlobalData's Country Profile report on the Meat sector in Hong Kong provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

The Meat sector in Hong Kong is forecast to grow at 5.1% CAGR in value terms during 2016-2021

Chilled Raw Packaged Meat-Whole Cuts and Fresh Meat (Counter) markets, with high growth rates, provides significant opportunities to producers

Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores

Consumers in Hong Kong prefer products which help in their general wellbeing

Flexible Packaging is the most commonly used packaging material, followed by Rigid Plastics

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Hong Kong in its regional context 3

3.1. Hong Kong's market share in the Global and Asia-Pacific Meat sectors 3

3.2. Hong Kong compared to other major countries in the Asia-Pacific region 4

4. Market size analysis-Meat Sector 5

4.1. Value and volume analysis-Meat sector in Hong Kong 5

4.2. Per capita consumption analysis -Hong Kong compared to the global and Asia-Pacific region 6

4.3. Extent to which consumers are trading up/down in Hong Kong's Meat sector 7

4.4. Market size analysis by Meat markets 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 15

5.5. Market Analysis: Cooked Meats-Counter 18

5.6. Market Analysis: Cooked Meats-Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 27

6.1. Distribution channel share analysis: Meat 27

6.2. Distribution channel share analysis: Ambient Meat 28

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 29

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 30

6.5. Distribution channel share analysis: Cooked Meats-Counter 31

6.6. Distribution channel share analysis: Cooked Meats-Packaged 32

6.7. Distribution channel share analysis: Fresh Meat (Counter) 33

6.8. Distribution channel share analysis: Frozen Meat 34

7. Competitive landscape 35

7.1. Brand share analysis by sector 35

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 45

7.3.1. Chilled Raw Packaged Meat-Processed 45

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 47

7.3.3. Cooked Meats-Packaged 48

7.3.4. Frozen Meat 50

7.4. Private label share analysis 51

8. Health & Wellness analysis 53

8.1. Market size analysis by Health & Wellness claims 53

8.2. Market size analysis-Health & Wellness product attributes 54

8.3. Market size analysis-Health & Wellness consumer benefits 56

9. Packaging analysis 58

9.1. Packaging share and growth analysis by packaging material in the Meat sector 58

9.2. Packaging share analysis by packaging material in Meat markets 59

9.3. Packaging share and growth analysis by container type in the Meat sector 60

9.4. Packaging share analysis by container type in Meat markets 61

9.5. Packaging share and growth analysis by closure type in the Meat sector 62

9.6. Packaging share analysis by closure type in Meat markets 63

9.7. Packaging share and growth analysis by outer type in the Meat sector 64

9.8. Packaging share analysis by outer type in Meat markets 65

10. Macroeconomic analysis 66

10.1. GDP per Capita 69

10.2. Population and population growth 70

10.3. Consumer Price Index 71

10.4. Population breakdown by age 72

11. Methodology 73

12. Definitions 74

13. Appendix 86

14. About GlobalData 104

15. Disclaimer 105

16. Contact Us 106

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Value share of Hong Kong in the global and Asia-Pacific Meat sector, 2011-2021 3

Figure 2: Hong Kong compared other top four countries-market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Hong Kong compared to global and Asia-Pacific average, 2011-2021 6

Figure 5: Degree of trading up/down in Hong Kong's Meat sector, 2015-2016 7

Figure 6: Value and volume growth analysis by markets, 2016-2021 8

Figure 7: Per capita consumption (by markets) in Hong Kong compared to global and Asia-Pacific average, 2016 10

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 12

Figure 10: Value analysis by categories, 2011-2021 13

Figure 11: Volume analysis by categories, 2011-2021 14

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 15

Figure 13: Value analysis by categories, 2011-2021 16

Figure 14: Volume analysis by categories, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 18

Figure 16: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 19

Figure 17: Value analysis by categories, 2011-2021 20

Figure 18: Volume analysis by categories, 2011-2021 21

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 20: Value analysis by categories, 2011-2021 23

Figure 21: Volume analysis by categories, 2011-2021 24

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 23: Value analysis by categories, 2011-2021 26

Figure 24: Volume analysis by categories, 2011-2021 26

Figure 25: Distribution channel share, Meat, 2011-2016 27

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 28

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 29

Figure 28: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 30

Figure 29: Distribution channel share, Cooked Meats-Counter, 2011-2016 31

Figure 30: Distribution channel share, Cooked Meats-Packaged, 2011-2016 32

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 33

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 34

Figure 33: Leading brands in Hong Kong's Meat sector, value and volume share, 2016 35

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 40

Figure 36: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 41

Figure 37: Leading brands in the Cooked Meats-Counter market, value and volume share, 2016 42

Figure 38: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 43

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 44

Figure 40: Private label penetration by markets (value terms), 2016 51

Figure 41: Growth analysis, private label and brands, (2011-2016) 52

Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021 53

Figure 43: Value analysis by Health & Wellness product attributes, 2016 54

Figure 44: Volume analysis by Health & Wellness product attributes, 2016 55

Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 56

Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 57

Figure 47: Packaging share and growth analysis by packaging material, 2011-2021 58

Figure 48: Use of packaging material by markets (in pack units), 2016 59

Figure 49: Packaging share and growth analysis by container type, 2011-2021 60

Figure 50: Use of container type by markets (in pack units), 2016 61

Figure 51: Packaging share and growth analysis by closure type, 2011-2021 62

Figure 52: Use of closure type by markets (in pack units), 2016 63

Figure 53: Packaging share and growth analysis by outer type, 2011-2021 64

Figure 54: Use of outer type by markets (in pack units), 2016 65

Figure 55: Relative comparison of countries based on PEST analysis 66

Figure 56: Hong Kong's GDP per capita, 2011-2016 69

Figure 57: Population growth in Hong Kong, 2011-2016 70

Figure 58: Consumer Price Index, Hong Kong, 2010-2016 71

Figure 59: Age Profile, Hong Kong, 2016 72

Figure 60: About GlobalData 104

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Brand Value and Volume-Meat Sector 36

Table 3: Brand Value and Volume-Meat Sector 37

Table 4: Brand Value and Volume-Ambient Meat Market 39

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 40

Table 6: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 41

Table 7: Brand Value and Volume-Cooked Meats-Counter Market 42

Table 8: Brand Value and Volume-Cooked Meats-Packaged Market 43

Table 9: Brand Value and Volume-Frozen Meat Market 44

Table 10: Brand Value and Volume-Bacon Category 45

Table 11: Brand Value and Volume-Burgers & Grills Category 45

Table 12: Brand Value and Volume-Coated Portions Category 45

Table 13: Brand Value and Volume-Meatballs Category 45

Table 14: Brand Value and Volume-Sausages Category 46

Table 15: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 16: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 17: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 18: Brand Value and Volume-Pork (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 19: Brand Value and Volume-Others (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 20: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 48

Table 21: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 48

Table 22: Brand Value and Volume-Lamb (Cooked Meats-Packaged) Category 48

Table 23: Brand Value and Volume-Pork (Cooked Meats-Packaged) category 48

Table 24: Brand Value and Volume-Others (Cooked Meats-Packaged) category 49

Table 25: Brand Value and Volume-Frozen Processed Meat Category 50

Table 26: Brand Value and Volume-Frozen Whole Cuts of Meat Category 50

Table 27: Market Definitions 74

Table 28: Category Definitions 75

Table 29: Category Definitions 76

Table 30: Channel Definitions 77

Table 31: Health & Wellness: Product Attributes-Food Minus 78

Table 32: Health & Wellness: Product Attributes-Free From 79

Table 33: Health & Wellness: Product Attributes-Functional & Fortified 80

Table 34: Health & Wellness: Product Attributes-Naturally Healthy 81

Table 35: Health & Wellness: Product Attributes-Food Intolerance 82

Table 36: Health & Wellness: Consumer Benefits-Health Management 83

Table 37: Health & Wellness: Analysis by Consumer Benefits 84

Table 38: Health & Wellness: Consumer Benefits-Performance 85

Table 39: Market Value for Ambient Meat-by category (HK$ Million), 2011-2021 86

Table 40: Market Value for Chilled Raw Packaged Meat-Processed -by category (HK$ Million), 2011-2021 86

Table 41: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (HK$ Million), 2011-2021 87

Table 42: Market Value for Cooked Meats-Counter-by category (HK$ Million), 2011-2021 87

Table 43: Market Value for Cooked Meats-Packaged-by category (HK$ Million), 2011-2021 88

Table 44: Market Value for Fresh Meat (Counter)-by category (HK$ Million), 2011-2021 88

Table 45: Market Value for Frozen Meat-by category (HK$ Million), 2011-2021 89

Table 46: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 90

Table 47: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 90

Table 48: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 91

Table 49: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 91

Table 50: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 92

Table 51: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 92

Table 52: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 93

Table 53: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 94

Table 54: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 94

Table 55: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 95

Table 56: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 95

Table 57: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 96

Table 58: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 96

Table 59: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 97

Table 60: Components of change-by Market 98

Table 61: Meat Sales Distribution in Hong Kong-by Market (HK$ Million), 2016 98

Table 62: Key Health & Wellness product attributes driving sales in Hong Kong (HK$ Million) 99

Table 63: Key Health & Wellness consumer benefits driving sales in Hong Kong (HK$ Million) 99

Table 64: Packaging Material (in Million pack units) 100

Table 65: Container Type (in Million pack units) 100

Table 66: Closure Type (in Million pack units) 101

Table 67: Outer Type (in Million pack units) 101

Table 68: Exchange Rates: (US$-HK$), 2011-2021 102

Table 69: GDP Per Capita (HK$) 102

Table 70: Population 102

Table 71: Consumer Price Index 102

Table 72: Age Profile (Millions of Persons) 103

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Gold Top Century Limited, Royal Taste, Select Food Products Limited., Jumbo, Great Wall, Xiamen Gulong Imp. & Exp. Co. Ltd., China Agri-Industries Holdings Limited(COFCO), Hormel Foods Corporation, Conagra Foods Inc., Cofaco Acores-Industria De Conservas,S.A, Meica, Tulip Food Company A/S, Yummy Piggy, Putian Food Holding Ltd, DCH Holdings, Dutch, Sara Lee Corporation, BRF S.A., Four Seas Mercantile Holdings Ltd., Dairy Farm Group, Johnsonville, Sausage LLC, Au-Diamantina, Iglo Foods Group Ltd., CPF Food Products Co Ltd, Uhrenholt A/S, Little Sheep Group Limited, Ktv Health Food Pvt Ltd, Dah Chung Industrial Co. Ltd, Doux De Montagne, Nature's Harvest, DFI BRANDS, Danish Crown Amba


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