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Country Profile: Meat sector in Greece

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Country Profile: Meat sector in Greece


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Country Profile: Meat sector in Greece



Executive Summary

Country Profile: Meat sector in Greece

Summary

The Greek Meat sector is led by Fresh Meat (Counter) market in both value and volume terms, while the Cooked Meats-Counter market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets accounted to the largest share of distribution for meat in the country. Rigid Plastics is the most commonly used packaging material in the sector. Hellenic Quality Foods Sa, T. Nitsiakos S.A, and Pindos S.A. are the leading market players in the Greek Meat sector.

GlobalData's Country Profile report on the Meat sector in Greece provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

The Greek Meat sector accounted for a value share of 0.5% of the global market.

Of the seven markets, Fresh Meat (Counter) is the largest market both in value and volume terms.

Hypermarkets & Supermarkets is the leading distribution channel in the Greek Meat sector.

The Greek Meat sector is fragmented, with the top five players accounting for 20.9% of the market share in 2016.

Rigid Plastics is the most commonly used packaging material in the Greek Meat sector.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Greece in its regional context 4

3.1. Greece's market share in the Global and Western Europe Meat sectors 4

3.2. Greece compared to other major countries in the Western Europe region 5

4. Market size analysis-Meat Sector 6

4.1. Value and volume analysis-Meat sector in Greece 6

4.2. Per capita consumption analysis -Greece compared to the global and Western Europe region 7

4.3. Market size analysis by Meat markets 8

4.4. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 15

5.5. Market Analysis: Cooked Meats-Counter 18

5.6. Market Analysis: Cooked Meats-Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 27

6.1. Distribution channel share analysis: Meat 27

6.2. Distribution channel share analysis: Ambient Meat 28

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 29

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 30

6.5. Distribution channel share analysis: Cooked Meats-Counter 31

6.6. Distribution channel share analysis: Cooked Meats-Packaged 32

6.7. Distribution channel share analysis: Fresh Meat (Counter) 33

6.8. Distribution channel share analysis: Frozen Meat 34

7. Competitive landscape 35

7.1. Brand share analysis by sector 35

7.2. Brand share analysis by markets 37

7.3. Brand share analysis by category 44

7.3.1. Chilled Raw Packaged Meat-Processed 44

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 46

7.3.3. Cooked Meats-Packaged 48

7.3.4. Fresh Meat (Counter) 49

7.3.5. Frozen Meat 51

7.4. Private label share analysis 52

8. Packaging analysis 54

8.1. Packaging share and growth analysis by packaging material in the Meat sector 54

8.2. Packaging share analysis by packaging material in Meat markets 55

8.3. Packaging share and growth analysis by container type in the Meat sector 56

8.4. Packaging share analysis by container type in Meat markets 57

8.5. Packaging share and growth analysis by closure type in the Meat sector 58

8.6. Packaging share analysis by closure type in Meat markets 59

8.7. Packaging share and growth analysis by outer type in the Meat sector 60

8.8. Packaging share analysis by outer type in Meat markets 61

9. Macroeconomic analysis 62

9.1. GDP per Capita 65

9.2. Population and population growth 66

9.3. Consumer Price Index 67

9.4. Population breakdown by age 68

10. Methodology 69

11. Definitions 70

12. Appendix 74

13. About GlobalData 91

14. Disclaimer 92

15. Contact Us 93

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Value share of Greece in the global and Western Europe Meat sector, 2011-2021 4

Figure 2: Greece compared other top four countries-market size, growth and competitive landscape 5

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 6

Figure 4: Per capita consumption of Meat in Greece compared to global and Western Europe average, 2011-2021 7

Figure 5: Value and volume growth analysis by markets, 2016-2021 8

Figure 6: Per capita consumption (by markets) in Greece compared to global and Western Europe average, 2016 10

Figure 7: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 8: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 12

Figure 9: Value analysis by categories, 2011-2021 13

Figure 10: Volume analysis by categories, 2011-2021 14

Figure 11: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 15

Figure 12: Value analysis by categories, 2011-2021 16

Figure 13: Volume analysis by categories, 2011-2021 17

Figure 14: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 18

Figure 15: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 19

Figure 16: Value analysis by categories, 2011-2021 20

Figure 17: Volume analysis by categories, 2011-2021 21

Figure 18: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 19: Value analysis by categories, 2011-2021 23

Figure 20: Volume analysis by categories, 2011-2021 24

Figure 21: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 22: Value analysis by categories, 2011-2021 26

Figure 23: Volume analysis by categories, 2011-2021 26

Figure 24: Distribution channel share, Meat, 2011-2016 27

Figure 25: Distribution channel share, Ambient Meat, 2011-2016 28

Figure 26: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 29

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 30

Figure 28: Distribution channel share, Cooked Meats-Counter, 2011-2016 31

Figure 29: Distribution channel share, Cooked Meats-Packaged, 2011-2016 32

Figure 30: Distribution channel share, Fresh Meat (Counter), 2011-2016 33

Figure 31: Distribution channel share, Frozen Meat, 2011-2016 34

Figure 32: Leading brands in the Greek Meat sector, value and volume share, 2016 35

Figure 33: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 37

Figure 34: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 39

Figure 35: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 41

Figure 36: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 42

Figure 37: Leading brands in the Frozen Meat market, value and volume share, 2016 43

Figure 38: Private label penetration by markets (value terms), 2016 52

Figure 39: Growth analysis, private label and brands, (2011-2016) 53

Figure 40: Packaging share and growth analysis by packaging material, 2011-2021 54

Figure 41: Use of packaging material by markets (in pack units), 2016 55

Figure 42: Packaging share and growth analysis by container type, 2011-2021 56

Figure 43: Use of container type by markets (in pack units), 2016 57

Figure 44: Packaging share and growth analysis by closure type, 2011-2021 58

Figure 45: Use of closure type by markets (in pack units), 2016 59

Figure 46: Packaging share and growth analysis by outer type, 2011-2021 60

Figure 47: Use of outer type by markets (in pack units), 2016 61

Figure 48: Relative comparison of countries based on PEST analysis 62

Figure 49: Relative comparison of countries based on PEST analysis 63

Figure 50: Relative comparison of countries based on PEST analysis 64

Figure 51: Greece's GDP per capita, 2011-2016 65

Figure 52: Population growth in Greece, 2011-2016 66

Figure 53: Consumer Price Index, Greece, 2010-2016 67

Figure 54: Age Profile, Greece, 2016 68

Figure 55: About GlobalData 91

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Brand Value and Volume-Meat Sector 36

Table 3: Brand Value and Volume-Ambient Meat Market 37

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 38

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 39

Table 6: Brand Value and Volume-Cooked Meats-Counter Market 40

Table 7: Brand Value and Volume-Cooked Meats-Packaged Market 41

Table 8: Brand Value and Volume-Fresh Meat (Counter) Market 42

Table 9: Brand Value and Volume-Frozen Meat Market 43

Table 10: Brand Value and Volume-Bacon Category 44

Table 11: Brand Value and Volume-Burgers & Grills Category 44

Table 12: Brand Value and Volume--Coated Portions Category 44

Table 13: Brand Value and Volume-Meatballs Category 44

Table 14: Brand Value and Volume-Sausages Category 45

Table 15: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 16: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 17: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 18: Brand Value and Volume-Pork (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 19: Brand Value and Volume-Others (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 20: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 48

Table 21: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 48

Table 22: Brand Value and Volume-Lamb (Cooked Meats-Packaged) Category 48

Table 23: Brand Value and Volume-Pork (Cooked Meats-Packaged) category 48

Table 24: Brand Value and Volume-Turkey (Cooked Meats-Packaged) category 48

Table 25: Brand Value and Volume-Others (Cooked Meats-Packaged) category 48

Table 26: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 49

Table 27: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 49

Table 28: Brand Value and Volume-Lamb (Fresh Meat (Counter)) Category 49

Table 29: Brand Value and Volume-Pork (Fresh Meat (Counter)) category 49

Table 30: Brand Value and Volume-Turkey (Fresh Meat (Counter)) category 50

Table 31: Brand Value and Volume-Others (Fresh Meat (Counter)) category 50

Table 32: Brand Value and Volume-Frozen Processed Meat Category 51

Table 33: Brand Value and Volume-Frozen Whole Cuts of Meat Category 51

Table 34: Market Definitions 70

Table 35: Category Definitions 71

Table 36: Category Definitions 72

Table 37: Channel Definitions 73

Table 38: Market Value for Ambient Meat-by category (EUR Million), 2011-2021 74

Table 39: Market Value for Chilled Raw Packaged Meat-Processed -by category (EUR Million), 2011-2021 74

Table 40: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (EUR Million), 2011-2021 75

Table 41: Market Value for Cooked Meats-Counter-by category (EUR Million), 2011-2021 75

Table 42: Market Value for Cooked Meats-Packaged-by category (EUR Million), 2011-2021 76

Table 43: Market Value for Fresh Meat (Counter)-by category (EUR Million), 2011-2021 77

Table 44: Market Value for Frozen Meat-by category (EUR Million), 2011-2021 77

Table 45: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 78

Table 46: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 78

Table 47: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 79

Table 48: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 79

Table 49: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 80

Table 50: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 81

Table 51: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 81

Table 52: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 82

Table 53: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 82

Table 54: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 83

Table 55: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 83

Table 56: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 84

Table 57: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 85

Table 58: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 85

Table 59: Meat Sales Distribution in Greece-by Market (EUR Million), 2016 86

Table 60: Packaging Material (in Million pack units) 87

Table 61: Container Type (in Million pack units) 87

Table 62: Closure Type (in Million pack units) 88

Table 63: Outer Type (in Million pack units) 88

Table 64: Exchange Rates: (US$-EUR), 2011-2021 89

Table 65: GDP Per Capita (EUR) 89

Table 66: Population 89

Table 67: Consumer Price Index 89

Table 68: Age Profile (Millions of Persons) 90

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Hellenic Quality Foods Sa, T. Nitsiakos S.A, Pindos S.A., Paterakis Sa, P.G. NIKAS A.V.E.E., Edesma S.A., Creta Farm Sa, Ifantis Group, Passias S.A., Moutevelis, Iglo Foods Group Ltd, Aggelakis S.A.


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