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Country Profile: Meat sector in Germany

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Country Profile: Meat sector in Germany


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Country Profile: Meat sector in Germany



Executive Summary

Country Profile: Meat sector in Germany

Summary

The share of German Meat sector at a regional (Western Europe) level has increased marginally during the past five years and is further expected to grow similarly through 2021. Of the seven markets, Chilled Raw Packaged Meat-Whole Cuts is the largest in value terms. Hypermarkets & Supermarkets is the leading distribution channel for meat products. Rigid Plastics is the most commonly used packaging material in the sector. Phw-Gruppe Lohmann & Co. Ag and Iglo Foods Group Ltd are the popular players in the German Meat sector.

GlobalData's Country Profile report on the Meat sector in Germany provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

The Meat sector in Germany is forecast to grow at a CAGR of 2.1% during 2016-2021 in value terms.

Cooked meat packaged with high growth rate provides opportunities to producers

Chilled Raw Packaged Meat-Whole Cuts is the largest in value terms.

Consumers' purchasing pattern remains unchanged in the German Meat sector

Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging

Wiesenhof is the popular brand in value and volume terms, followed by Iglo and Vion

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Germany in its regional context 3

3.1. Germany's market share in the Global and Western Europe Meat sectors 3

3.2. Germany compared to other major countries in the Western Europe region 4

4. Market size analysis-Meat Sector 5

4.1. Value and volume analysis-Meat sector in Germany 5

4.2. Per capita consumption analysis -Germany compared to the global and Western Europe region 6

4.3. Extent to which consumers are trading down in the German Meat sector 7

4.4. Market size analysis by Meat markets 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 15

5.5. Market Analysis: Cooked Meats-Counter 18

5.6. Market Analysis: Cooked Meats-Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 28

6.1. Distribution channel share analysis: Meat 28

6.2. Distribution channel share analysis: Ambient Meat 29

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 30

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 31

6.5. Distribution channel share analysis: Cooked Meats-Counter 32

6.6. Distribution channel share analysis: Cooked Meats-Packaged 33

6.7. Distribution channel share analysis: Fresh Meat (Counter) 34

6.8. Distribution channel share analysis: Frozen Meat 35

7. Competitive landscape 36

7.1. Brand share analysis by sector 36

7.2. Brand share analysis by markets 39

7.3. Brand share analysis by category 46

7.3.1. Chilled Raw Packaged Meat-Processed 46

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 49

7.3.3. Cooked Meats-Packaged 51

7.3.4. Fresh Meat (Counter) 54

7.3.5. Frozen Meat 56

7.4. Private label share analysis 57

8. Health & Wellness analysis 59

8.1. Market size analysis by Health & Wellness claims 59

8.2. Market size analysis-Health & Wellness product attributes 60

8.3. Market size analysis-Health & Wellness consumer benefits 62

9. Packaging analysis 64

9.1. Packaging share and growth analysis by packaging material in the Meat sector 64

9.2. Packaging share analysis by packaging material in Meat markets 65

9.3. Packaging share and growth analysis by container type in the Meat sector 66

9.4. Packaging share analysis by container type in Meat markets 67

9.5. Packaging share and growth analysis by closure type in the Meat sector 68

9.6. Packaging share analysis by closure type in Meat markets 69

9.7. Packaging share and growth analysis by outer type in the Meat sector 70

9.8. Packaging share analysis by outer type in Meat markets 71

10. Macroeconomic analysis 72

10.1. GDP per Capita 75

10.2. Population and population growth 76

10.3. Consumer Price Index 77

10.4. Population breakdown by age 78

11. Methodology 79

12. Definitions 80

13. Appendix 93

14. About GlobalData 114

15. Disclaimer 115

16. Contact Us 116

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Value share of Germany in the global and Western Europe Meat sector, 2011-2021 3

Figure 2: Germany compared other top four countries-market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Germany compared to global and Western Europe average, 2011-2021 6

Figure 5: Degree of trading up/down in the German Meat sector, 2015-2016 7

Figure 6: Value and volume growth analysis by markets, 2016-2021 8

Figure 7: Per capita consumption (by markets) in Germany compared to global and Western Europe average, 2016 10

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 12

Figure 10: Value analysis by categories, 2011-2021 13

Figure 11: Volume analysis by categories, 2011-2021 14

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 15

Figure 13: Value analysis by categories, 2011-2021 16

Figure 14: Volume analysis by categories, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 18

Figure 16: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 19

Figure 17: Value analysis by categories, 2011-2021 20

Figure 18: Volume analysis by categories, 2011-2021 21

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 20: Value analysis by categories, 2011-2021 23

Figure 21: Volume analysis by categories, 2011-2021 24

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 23: Value analysis by categories, 2011-2021 26

Figure 24: Volume analysis by categories, 2011-2021 27

Figure 25: Distribution channel share, Meat, 2011-2016 28

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 29

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 30

Figure 28: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 31

Figure 29: Distribution channel share, Cooked Meats-Counter, 2011-2016 32

Figure 30: Distribution channel share, Cooked Meats-Packaged, 2011-2016 33

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 34

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 35

Figure 33: Leading brands in the German Meat sector, value and volume share, 2016 36

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 39

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 40

Figure 36: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 41

Figure 37: Leading brands in the Cooked Meats-Counter market, value and volume share, 2016 42

Figure 38: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 43

Figure 39: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 44

Figure 40: Leading brands in the Frozen Meat market, value and volume share, 2016 45

Figure 41: Private label penetration by markets (value terms), 2016 57

Figure 42: Growth analysis, private label and brands, (2011-2016) 58

Figure 43: Value of Health & Wellness claims by market, US$ million, 2016-2021 59

Figure 44: Value analysis by Health & Wellness product attributes, 2016 60

Figure 45: Volume analysis by Health & Wellness product attributes, 2016 61

Figure 46: Value analysis by Health & Wellness consumer benefits, 2016 62

Figure 47: Volume analysis by Health & Wellness consumer benefits, 2016 63

Figure 48: Packaging share and growth analysis by packaging material, 2011-2021 64

Figure 49: Use of packaging material by markets (in pack units), 2016 65

Figure 50: Packaging share and growth analysis by container type, 2011-2021 66

Figure 51: Use of container type by markets (in pack units), 2016 67

Figure 52: Packaging share and growth analysis by closure type, 2011-2021 68

Figure 53: Use of closure type by markets (in pack units), 2016 69

Figure 54: Packaging share and growth analysis by outer type, 2011-2021 70

Figure 55: Use of outer type by markets (in pack units), 2016 71

Figure 56.1: Relative comparison of countries based on PEST analysis 72

Figure 56.2: Relative comparison of countries based on PEST analysis 73

Figure 56.3: Relative comparison of countries based on PEST analysis 74

Figure 57: Germany's GDP per capita, 2011-2016 75

Figure 58: Population growth in Germany, 2011-2016 76

Figure 59: Consumer Price Index, Germany, 2010-2016 77

Figure 60: Age Profile, Germany, 2016 78

Figure 61: About GlobalData 114

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Brand Value and Volume-Meat Sector 37

Table 3: Brand Value and Volume-Ambient Meat Market 39

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 40

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 41

Table 6: Brand Value and Volume-Cooked Meats-Counter Market 42

Table 7: Brand Value and Volume-Cooked Meats-Packaged Market 43

Table 8: Brand Value and Volume-Fresh Meat (Counter) Market 44

Table 9: Brand Value and Volume-Frozen Meat Market 45

Table 10: Brand Value and Volume-Bacon Category 46

Table 11: Brand Value and Volume-Burgers & Grills Category 46

Table 12: Brand Value and Volume-Coated Portions Category 46

Table 13: Brand Value and Volume-Meatballs Category 47

Table 14: Brand Value and Volume-Sausages Category 48

Table 15: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 49

Table 16: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 49

Table 17: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat-Whole Cuts) Category 50

Table 18: Brand Value and Volume-Pork (Chilled Raw Packaged Meat-Whole Cuts) Category 50

Table 19: Brand Value and Volume-Others (Chilled Raw Packaged Meat-Whole Cuts) Category 50

Table 20: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 51

Table 21: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 51

Table 22: Brand Value and Volume-Lamb (Cooked Meats-Packaged) Category 51

Table 23: Brand Value and Volume-Pork (Cooked Meats-Packaged) category 52

Table 24: Brand Value and Volume-Turkey (Cooked Meats-Packaged) category 53

Table 25: Brand Value and Volume-Others (Cooked Meats-Packaged) category 53

Table 26: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 54

Table 27: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 54

Table 28: Brand Value and Volume-Lamb (Fresh Meat (Counter)) Category 54

Table 29: Brand Value and Volume-Pork (Fresh Meat (Counter)) category 54

Table 30: Brand Value and Volume-Turkey (Fresh Meat (Counter)) category 55

Table 31: Brand Value and Volume-Others (Fresh Meat (Counter)) category 55

Table 32: Brand Value and Volume-Frozen Processed Meat Category 56

Table 33: Brand Value and Volume-Frozen Whole Cuts of Meat Category 56

Table 34: Market Definitions 80

Table 35: Category Definitions 81

Table 36: Category Definitions 82

Table 37: Channel Definitions 84

Table 38: Health & Wellness: Product Attributes-Food Minus 85

Table 39: Health & Wellness: Product Attributes-Free From 86

Table 40: Health & Wellness: Product Attributes-Functional & Fortified 87

Table 41: Health & Wellness: Product Attributes-Naturally Healthy 88

Table 42: Health & Wellness: Product Attributes-Food Intolerance 89

Table 43: Health & Wellness: Consumer Benefits-Health Management 90

Table 44: Health & Wellness: Analysis by Consumer Benefits 91

Table 45: Health & Wellness: Consumer Benefits-Performance 92

Table 46: Market Value for Ambient Meat-by category (EUR Million), 2011-2021 93

Table 47: Market Value for Chilled Raw Packaged Meat-Processed -by category (EUR Million), 2011-2021 93

Table 48: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (EUR Million), 2011-2021 94

Table 49: Market Value for Cooked Meats-Counter-by category (EUR Million), 2011-2021 95

Table 50: Market Value for Cooked Meats-Packaged-by category (EUR Million), 2011-2021 95

Table 51: Market Value for Fresh Meat (Counter)-by category (EUR Million), 2011-2021 96

Table 52: Market Value for Frozen Meat-by category (EUR Million), 2011-2021 97

Table 53: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 98

Table 54: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 98

Table 55: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 99

Table 56: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 100

Table 57: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 100

Table 58: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 101

Table 59: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 102

Table 60: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 103

Table 61: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 103

Table 62: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 104

Table 63: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 105

Table 64: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 105

Table 65: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 106

Table 66: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 106

Table 67: Components of change-by Market 107

Table 68: Meat Sales Distribution in Germany-by Market (EUR Million), 2016 108

Table 69: Key Health & Wellness product attributes driving sales in German (EUR Million) 109

Table 70: Key Health & Wellness consumer benefits driving sales in Germany (EUR Million) 109

Table 71: Packaging Material (in Million pack units) 110

Table 72: Container Type (in Million pack units) 110

Table 73: Closure Type (in Million pack units) 111

Table 74: Outer Type (in Million pack units) 111

Table 75: Exchange Rates: (US$-EUR), 2011-2021 112

Table 76: GDP Per Capita (EUR) 112

Table 77: Population 112

Table 78: Consumer Price Index 112

Table 79: Age Profile (Millions of Persons) 113

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Zur Muhlen Group, Phw-Gruppe Lohmann & Co. Ag, Westfleisch eG, Tulip Food Company A/S, Muller Group, Tonnies Lebensmittel Gmbh & Co. Kg, Muller Group, Phw-Gruppe Lohmann & Co. Ag, Muller Group, Phw-Gruppe Lohmann & Co. Ag, Zur Muhlen Group, Eugenrehmesslinger Meat Gmbh, Epagny, Wilhelm Brandenburg GmbH & Co. OHG, Phw-Gruppe Lohmann & Co. Ag, Weidengold Fleischgroshandel Gmbh, Coop Cooperative, Vion Food Group, Tonnies Lebensmittel Gmbh & Co. Kg, Muller Group, Safeway Inc, Coop Cooperative, Tyson Foods Inc., Hormel Foods Corporation, Imperial Meat Products, Vossko GmbH & Co. KG, Plukon Food Group, AMA MEAT GMBH & Co.KG, Dalepak Limited,Marlow Foods Limited, Krause Meat International Food Production Gmbh


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