Country Profile: Meat sector in Egypt
March 2017
104
About the Report
About the Report
Country Profile: Meat sector in Egypt
Summary
The Egyptian Meat sector is the second largest in value terms in Middle East & Africa region. Rising inflation rate and falling urbanization levels are impacting the demand for Meat in the country. The Meat sector is expected to grow at a CAGR of 4.6% during 2016-2021. Of the seven markets, Fresh Meat (Counter) is the largest market in terms of value and volume share. With low per capita consumption when compared to the global and regional levels, the Egyptian Meat sector is marginally declining. Hypermarkets and Supermarkets is the leading distribution channels in the Egyptian Meat sector.
GlobalData's Country Profile report on the Meat sector in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2016-2021
Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
Scope
The Meat sector in Egypt is forecast to grow at 3.9% during 2016-2021 in value terms
Fresh Meat (Counter) is the largest market by value and also leads in volume terms
Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores
Faragello accounted for 6% value share in the Indonesian Meat sector
Flexible Packaging is the most commonly used packaging material, followed by Rigid Plastics
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Products
Companies
H. J. Heinz Company, Faragalla Group, Del Monte Foods Company, Al Taghziah Sal, Tulip Food Company A/S, Zwanenberg Food Group B.V., Halwani Bros. Co., Atyab Foods, Americana Group, Al-Watania Poultry, Almarai Company, Dina Farms, BRF S.A.
Table of Contents
Table of Contents
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Egypt in its regional context 3
3.1. Egypt's market share in the Global and Middle East & Africa Meat sectors 3
3.2. Egypt compared to other major countries in the Middle East & Africa region 4
4. Market size analysis-Meat Sector 5
4.1. Value and volume analysis-Meat sector in Egypt 5
4.2. Per capita consumption analysis -Egypt compared to the global and Middle East & Africa region 6
4.3. Extent to which consumers are trading up/down in the Egypt's Meat sector 7
4.4. Market size analysis by Meat markets 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market Analysis: Ambient Meat 11
5.3. Market analysis: Chilled Raw Packaged Meat-Processed 12
5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 15
5.5. Market Analysis: Cooked Meats-Counter 18
5.6. Market Analysis: Cooked Meats-Packaged 19
5.7. Market Analysis: Fresh Meat (Counter) 22
5.8. Market Analysis: Frozen Meat 25
6. Distribution analysis 28
6.1. Distribution channel share analysis: Meat 28
6.2. Distribution channel share analysis: Ambient Meat 29
6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 30
6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 31
6.5. Distribution channel share analysis: Cooked Meats-Counter 32
6.6. Distribution channel share analysis: Cooked Meats-Packaged 33
6.7. Distribution channel share analysis: Fresh Meat (Counter) 34
6.8. Distribution channel share analysis: Frozen Meat 35
7. Competitive landscape 36
7.1. Brand share analysis by sector 36
7.2. Brand share analysis by markets 38
7.3. Brand share analysis by category 45
7.3.1. Chilled Raw Packaged Meat-Processed 45
7.3.2. Chilled Raw Packaged Meat-Whole Cuts 47
7.3.3. Cooked Meats-Packaged 48
7.3.4. Fresh Meat (Counter) 50
7.3.5. Frozen Meat 51
7.4. Private label share analysis 52
8. Packaging analysis 54
8.1. Packaging share and growth analysis by packaging material in the Meat sector 54
8.2. Packaging share analysis by packaging material in Meat markets 55
8.3. Packaging share and growth analysis by container type in the Meat sector 56
8.4. Packaging share analysis by container type in Meat markets 57
8.5. Packaging share and growth analysis by closure type in the Meat sector 58
8.6. Packaging share analysis by closure type in Meat markets 59
8.7. Packaging share and growth analysis by outer type in the Meat sector 60
8.8. Packaging share analysis by outer type in Meat markets 61
9. Macroeconomic analysis 62
9.1. GDP per Capita 65
9.2. Population and population growth 66
9.3. Consumer Price Index 67
9.4. Population breakdown by age 68
10. Methodology 69
11. Definitions 71
12. Appendix 75
13. About GlobalData 95
14. Disclaimer 96
15. Contact Us 97
List of Figure
List of Figures
Figure 1: Value share of Egypt in the global and Middle East & Africa Meat sector, 2011-2021 3
Figure 2: Egypt compared other top four countries-market size, growth and competitive landscape 4
Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5
Figure 4: Per capita consumption of Meat in Egypt compared to global and Middle East & Africa average, 2011-2021 6
Figure 5: Degree of trading up/down in the Egypt's Meat sector, 2015-2016 7
Figure 6: Value and volume growth analysis by markets, 2016-2021 8
Figure 7: Per capita consumption (by markets) in Egypt compared to global and Middle East & Africa average, 2016 10
Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11
Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 12
Figure 10: Value analysis by categories, 2011-2021 13
Figure 11: Volume analysis by categories, 2011-2021 14
Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 15
Figure 13: Value analysis by categories, 2011-2021 16
Figure 14: Volume analysis by categories, 2011-2021 17
Figure 15: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 18
Figure 16: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 19
Figure 17: Value analysis by categories, 2011-2021 20
Figure 18: Volume analysis by categories, 2011-2021 21
Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22
Figure 20: Value analysis by categories, 2011-2021 23
Figure 21: Volume analysis by categories, 2011-2021 24
Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25
Figure 23: Value analysis by categories, 2011-2021 26
Figure 24: Volume analysis by categories, 2011-2021 27
Figure 25: Distribution channel share, Meat, 2011-2016 28
Figure 26: Distribution channel share, Ambient Meat, 2011-2016 29
Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 30
Figure 28: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 31
Figure 29: Distribution channel share, Cooked Meats-Counter, 2011-2016 32
Figure 30: Distribution channel share, Cooked Meats-Packaged, 2011-2016 33
Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 34
Figure 32: Distribution channel share, Frozen Meat, 2011-2016 35
Figure 33: Leading brands in the Egypt Meat sector, value and volume share, 2016 36
Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38
Figure 35: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 39
Figure 36: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 40
Figure 37: Leading brands in the Cooked Meats-Counter market, value and volume share, 2016 41
Figure 38: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 42
Figure 39: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 43
Figure 40: Leading brands in the Frozen Meat market, value and volume share, 2016 44
Figure 41: Private label penetration by markets (value terms), 2016 52
Figure 42: Growth analysis, private label and brands, (2011-2016) 53
Figure 43: Packaging share and growth analysis by packaging material, 2011-2021 54
Figure 44: Use of packaging material by markets (in pack units), 2016 55
Figure 45: Packaging share and growth analysis by container type, 2011-2021 56
Figure 46: Use of container type by markets (in pack units), 2016 57
Figure 47: Packaging share and growth analysis by closure type, 2011-2021 58
Figure 48: Use of closure type by markets (in pack units), 2016 59
Figure 49: Packaging share and growth analysis by outer type, 2011-2021 60
Figure 50: Use of outer type by markets (in pack units), 2016 61
Figure 51: Relative comparison of countries based on PEST analysis 62
Figure 52: Relative comparison of countries based on PEST analysis 63
Figure 53: Relative comparison of countries based on PEST analysis 64
Figure 54: Egypt's GDP per capita, 2011-2016 65
Figure 55: Population growth in Egypt, 2011-2016 66
Figure 56: Consumer Price Index, Egypt, 2010-2016 67
Figure 57: Age Profile, Egypt, 2016 68
Figure 58: About Global Data 95
List of Table
List of Tables
Table 1: Growth analysis by markets, 2016-2021 9
Table 2: Brand Value and Volume- Meat Sector 37
Table 3: Brand Value and Volume- Ambient Meat Market 38
Table 4: Brand Value and Volume- Chilled Raw Packaged Meat-Processed Market 39
Table 5: Brand Value and Volume- Chilled Raw Packaged Meat-Whole Cuts Market 40
Table 6: Brand Value and Volume- Cooked Meats-Counter Market 41
Table 7: Brand Value and Volume- Cooked Meats-Packaged Market 42
Table 8: Brand Value and Volume- Fresh Meat (Counter) Market 43
Table 9: Brand Value and Volume- Frozen Meat Market 44
Table 10: Brand Value and Volume- Burgers & Grills Category 45
Table 11: Brand Value and Volume- Coated Portions Category 45
Table 12: Brand Value and Volume- Meatballs Category 46
Table 13: Brand Value and Volume- Sausages Category 46
Table 14: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 47
Table 15: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 47
Table 16: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat-Whole Cuts) Category 47
Table 17: Brand Value and Volume-Others (Chilled Raw Packaged Meat-Whole Cuts) Category 47
Table 18: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 48
Table 19: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 48
Table 20: Brand Value and Volume- Lamb (Cooked Meats-Packaged) Category 48
Table 21: Brand Value and Volume- Turkey (Cooked Meats-Packaged) category 49
Table 22: Brand Value and Volume- Others (Cooked Meats-Packaged) category 49
Table 23: Brand Value and Volume- Beef (Fresh Meat (Counter)) Category 50
Table 24: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category 50
Table 25: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 50
Table 26: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 50
Table 27: Brand Value and Volume- Others (Fresh Meat (Counter)) category 50
Table 28: Brand Value and Volume- Frozen Processed Meat Category 51
Table 29: Brand Value and Volume- Frozen Whole Cuts of Meat Category 51
Table 30: Market Definitions 71
Table 31: Category Definitions 72
Table 32: Category Definitions 73
Table 33: Channel Definitions 74
Table 34: Market Value for Ambient Meat-by category (E£ Million), 2011-2021 75
Table 35: Market Value for Chilled Raw Packaged Meat-Processed -by category (E£ Million), 2011-2021 75
Table 36: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (E£ Million), 2011-2021 76
Table 37: Market Value for Cooked Meats-Counter-by category (E£ Million), 2011-2021 77
Table 38: Market Value for Cooked Meats-Packaged-by category (E£ Million), 2011-2021 77
Table 39: Market Value for Fresh Meat (Counter)-by category (E£ Million), 2011-2021 78
Table 40: Market Value for Frozen Meat-by category (E£ Million), 2011-2021 79
Table 41: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 80
Table 42: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 80
Table 43: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 81
Table 44: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 82
Table 45: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 82
Table 46: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 83
Table 47: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 84
Table 48: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 85
Table 49: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 85
Table 50: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 86
Table 51: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 86
Table 52: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 87
Table 53: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 88
Table 54: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 88
Table 55: Components of change-by Market 89
Table 56: Meat Sales Distribution in Egypt-by Market (E£ Million), 2016 90
Table 57: Packaging Material (in Million pack units) 91
Table 58: Container Type (in Million pack units) 91
Table 59: Closure Type (in Million pack units) 92
Table 60: Outer Type (in Million pack units) 92
Table 61: Exchange Rates: (US$- E£), 2011-2021 93
Table 62: GDP Per Capita (E£) 93
Table 63: Population 93
Table 64: Consumer Price Index 93
Table 65: Age Profile (Millions of Persons) 94
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