Country Profile: Meat sector in Denmark
April 2017
113
About the Report
About the Report
Country Profile: Meat sector in Denmark
Summary
The Danish Meat sector is led by Chilled Raw Packaged Meat-Whole Cuts market in value terms and Fresh Meat (Counter) market in volume terms, while the Frozen Meat market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets accounted to the largest share of distribution for meat in the country. Rigid Plastics is the most commonly used packaging material in the sector. Danish Crown Amba, Tican A/S, and Friland J. Hansen Gmbh are the leading market players in the Danish Meat sector.
GlobalData's Country Profile report on the Meat sector in Denmark provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2011-2021
Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.
Scope
The Meat sector in Denmark is forecast to grow at 1.7% CAGR in value terms during 2016-2021
Per capita consumption of Fresh Meat (Counter) in Denmark is noticeably high when compared to global and regional levels
Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores
Chilled Raw Packaged Meat-Whole Cuts is the largest market by value, while Fresh Meat (Counter) leads in volume terms
Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Products
Companies
Danish Crown Amba, Tulip Food Company A/S, Hormel Foods Corporation, Danpo A/S, Ardo Group, Skare, Jensen & Co, HKScan Group, Hoejer Poelser, Hanegal A / S, Aalbaekspecialiteter, De 5 Gaarde, Friland J. Hansen Gmbh, Chr vollstedt aps, Defco A / S, Himmerlandskød A / S, Tican A/S
Table of Contents
Table of Contents
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Denmark in its regional context 3
3.1. Denmark's market share in the Global and Western Europe Meat sectors 3
3.2. Denmark compared to other major countries in the Western Europe region 4
4. Market size analysis-Meat Sector 5
4.1. Value and volume analysis-Meat sector in Denmark 5
4.2. Per capita consumption analysis -Denmark compared to the global and Western Europe region 6
4.3. Market size analysis by Meat markets 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market Analysis: Ambient Meat 10
5.3. Market analysis: Chilled Raw Packaged Meat-Processed 11
5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 14
5.5. Market Analysis: Cooked Meats-Counter 17
5.6. Market Analysis: Cooked Meats-Packaged 18
5.7. Market Analysis: Fresh Meat (Counter) 21
5.8. Market Analysis: Frozen Meat 24
6. Distribution analysis 26
6.1. Distribution channel share analysis: Meat 26
6.2. Distribution channel share analysis: Ambient Meat 27
6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 28
6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 29
6.5. Distribution channel share analysis: Cooked Meats-Counter 30
6.6. Distribution channel share analysis: Cooked Meats-Packaged 31
6.7. Distribution channel share analysis: Fresh Meat (Counter) 32
6.8. Distribution channel share analysis: Frozen Meat 33
7. Competitive landscape 34
7.1. Brand share analysis by sector 34
7.2. Brand share analysis by markets 36
7.3. Brand share analysis by category 43
7.3.1. Chilled Raw Packaged Meat-Processed 43
7.3.2. Chilled Raw Packaged Meat-Whole Cuts 46
7.3.3. Cooked Meats-Packaged 48
7.3.4. Fresh Meat (Counter) 50
7.3.5. Frozen Meat 51
7.4. Private label share analysis 52
8. Health & Wellness analysis 54
8.1. Market size analysis by Health & Wellness claims 54
8.2. Market size analysis-Health & Wellness product attributes 55
8.3. Market size analysis-Health & Wellness consumer benefits 57
9. Packaging analysis 59
9.1. Packaging share and growth analysis by packaging material in the Meat sector 59
9.2. Packaging share analysis by packaging material in Meat markets 60
9.3. Packaging share and growth analysis by container type in the Meat sector 61
9.4. Packaging share analysis by container type in Meat markets 62
9.5. Packaging share and growth analysis by closure type in the Meat sector 63
9.6. Packaging share analysis by closure type in Meat markets 64
10. Macroeconomic analysis 65
10.1. GDP per Capita 68
10.2. Population and population growth 69
10.3. Consumer Price Index 70
10.4. Population breakdown by age 71
11. Methodology 72
12. Definitions 73
13. Appendix 85
14. About GlobalData 103
15. Disclaimer 104
16. Contact Us 105
List of Figure
List of Figures
Figure 1: Value share of Denmark in the global and Western Europe Meat sector, 2011-2021 3
Figure 2: Denmark compared other top four countries-market size, growth and competitive landscape 4
Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5
Figure 4: Per capita consumption of Meat in Denmark compared to global and Western Europe average, 2011-2021 6
Figure 5: Value and volume growth analysis by markets, 2016-2021 7
Figure 6: Per capita consumption (by markets) in Denmark compared to global and Western Europe average, 2016 9
Figure 7: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 10
Figure 8: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 11
Figure 9: Value analysis by categories, 2011-2021 12
Figure 10: Volume analysis by categories, 2011-2021 13
Figure 11: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 14
Figure 12: Value analysis by categories, 2011-2021 15
Figure 13: Volume analysis by categories, 2011-2021 16
Figure 14: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 17
Figure 15: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 18
Figure 16: Value analysis by categories, 2011-2021 19
Figure 17: Volume analysis by categories, 2011-2021 20
Figure 18: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 21
Figure 19: Value analysis by categories, 2011-2021 22
Figure 20: Volume analysis by categories, 2011-2021 23
Figure 21: Value and volume growth analysis, Frozen Meat market, 2011-2021 24
Figure 22: Value analysis by categories, 2011-2021 25
Figure 23: Volume analysis by categories, 2011-2021 25
Figure 24: Distribution channel share, Meat, 2011-2016 26
Figure 25: Distribution channel share, Ambient Meat, 2011-2016 27
Figure 26: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 28
Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 29
Figure 28: Distribution channel share, Cooked Meats-Counter, 2011-2016 30
Figure 29: Distribution channel share, Cooked Meats-Packaged, 2011-2016 31
Figure 30: Distribution channel share, Fresh Meat (Counter), 2011-2016 32
Figure 31: Distribution channel share, Frozen Meat, 2011-2016 33
Figure 32: Leading brands in the Danish Meat sector, value and volume share, 2016 34
Figure 33: Leading brands in the Ambient Meat market, value and volume share, 2016 36
Figure 34: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 37
Figure 35: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 38
Figure 36: Leading brands in the Cooked Meats-Counter market, value and volume share, 2016 39
Figure 37: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 40
Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 41
Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 42
Figure 40: Private label penetration by markets (value terms), 2016 52
Figure 41: Growth analysis, private label and brands, (2011-2016) 53
Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021 54
Figure 43: Value analysis by Health & Wellness product attributes, 2016 55
Figure 44: Volume analysis by Health & Wellness product attributes, 2016 56
Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 57
Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 58
Figure 47: Packaging share and growth analysis by packaging material, 2011-2021 59
Figure 48: Use of packaging material by markets (in pack units), 2016 60
Figure 49: Packaging share and growth analysis by container type, 2011-2021 61
Figure 50: Use of container type by markets (in pack units), 2016 62
Figure 51: Packaging share and growth analysis by closure type, 2011-2021 63
Figure 52: Use of closure type by markets (in pack units), 2016 64
Figure 53: Relative comparison of countries based on PEST analysis 65
Figure 56: Denmark's GDP per capita, 2011-2016 68
Figure 57: Population growth in Denmark, 2011-2016 69
Figure 58: Consumer Price Index, Denmark, 2010-2016 70
Figure 59: Age Profile, Denmark, 2016 71
Figure 60: About GlobalData 103
List of Table
List of Tables
Table 1: Growth analysis by markets, 2016-2021 8
Table 2: Brand Value and Volume-Meat Sector 35
Table 3: Brand Value and Volume-Ambient Meat Market 36
Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 37
Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 38
Table 6: Brand Value and Volume-Cooked Meats-Counter Market 39
Table 7: Brand Value and Volume-Cooked Meats-Packaged Market 40
Table 8: Brand Value and Volume-Fresh Meat (Counter) Market 41
Table 9: Brand Value and Volume-Frozen Meat Market 42
Table 10: Brand Value and Volume-Bacon Category 43
Table 11: Brand Value and Volume-Burgers & Grills Category 43
Table 12: Brand Value and Volume-Coated Portions Category 44
Table 13: Brand Value and Volume-Meatballs Category 44
Table 14: Brand Value and Volume-Sausages Category 45
Table 15: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 46
Table 16: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 46
Table 17: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat-Whole Cuts) Category 46
Table 18: Brand Value and Volume-Pork (Chilled Raw Packaged Meat-Whole Cuts) Category 46
Table 19: Brand Value and Volume-Others (Chilled Raw Packaged Meat-Whole Cuts) Category 47
Table 20: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 48
Table 21: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 48
Table 22: Brand Value and Volume-Lamb (Cooked Meats-Packaged) Category 48
Table 23: Brand Value and Volume-Pork (Cooked Meats-Packaged) category 48
Table 24: Brand Value and Volume-Turkey (Cooked Meats-Packaged) category 49
Table 25: Brand Value and Volume-Others (Cooked Meats-Packaged) category 49
Table 26: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 50
Table 27: Brand Value and Volume-Pork (Fresh Meat (Counter)) category 50
Table 28: Brand Value and Volume-Frozen Processed Meat Category 51
Table 29: Brand Value and Volume-Frozen Whole Cuts of Meat Category 51
Table 30: Market Definitions 73
Table 31: Category Definitions 74
Table 32: Category Definitions 75
Table 33: Channel Definitions 76
Table 34: Health & Wellness: Product Attributes-Food Minus 77
Table 35: Health & Wellness: Product Attributes-Free From 78
Table 36: Health & Wellness: Product Attributes-Functional & Fortified 79
Table 37: Health & Wellness: Product Attributes-Naturally Healthy 80
Table 38: Health & Wellness: Product Attributes-Food Intolerance 81
Table 39: Health & Wellness: Consumer Benefits-Health Management 82
Table 40: Health & Wellness: Analysis by Consumer Benefits 83
Table 41: Health & Wellness: Consumer Benefits-Performance 84
Table 42: Market Value for Ambient Meat-by category (Kr Million), 2011-2021 85
Table 43: Market Value for Chilled Raw Packaged Meat-Processed -by category (Kr Million), 2011-2021 85
Table 44: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (Kr Million), 2011-2021 86
Table 45: Market Value for Cooked Meats-Counter-by category (Kr Million), 2011-2021 86
Table 46: Market Value for Cooked Meats-Packaged-by category (Kr Million), 2011-2021 87
Table 47: Market Value for Fresh Meat (Counter)-by category (Kr Million), 2011-2021 87
Table 48: Market Value for Frozen Meat-by category (Kr Million), 2011-2021 88
Table 49: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 89
Table 50: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 89
Table 51: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 90
Table 52: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 90
Table 53: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 91
Table 54: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 92
Table 55: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 92
Table 56: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 93
Table 57: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 93
Table 58: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 94
Table 59: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 94
Table 60: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 95
Table 61: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 96
Table 62: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 96
Table 63: Meat Sales Distribution in Denmark-by Market (Kr Million), 2016 97
Table 64: Key Health & Wellness product attributes driving sales in Denmark (Kr Million) 98
Table 65: Key Health & Wellness consumer benefits driving sales in Denmark (Kr Million) 98
Table 66: Packaging Material (in Million pack units) 99
Table 67: Container Type (in Million pack units) 99
Table 68: Closure Type (in Million pack units) 100
Table 69: Exchange Rates: (US$-Kr), 2011-2021 101
Table 70: GDP Per Capita (Kr) 101
Table 71: Population 101
Table 72: Consumer Price Index 101
Table 73: Age Profile (Millions of Persons) 102
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