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Country Profile: Meat sector in Denmark

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Country Profile: Meat sector in Denmark


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Country Profile: Meat sector in Denmark



Executive Summary

Country Profile: Meat sector in Denmark

Summary

The Danish Meat sector is led by Chilled Raw Packaged Meat-Whole Cuts market in value terms and Fresh Meat (Counter) market in volume terms, while the Frozen Meat market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets accounted to the largest share of distribution for meat in the country. Rigid Plastics is the most commonly used packaging material in the sector. Danish Crown Amba, Tican A/S, and Friland J. Hansen Gmbh are the leading market players in the Danish Meat sector.

GlobalData's Country Profile report on the Meat sector in Denmark provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

The Meat sector in Denmark is forecast to grow at 1.7% CAGR in value terms during 2016-2021

Per capita consumption of Fresh Meat (Counter) in Denmark is noticeably high when compared to global and regional levels

Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores

Chilled Raw Packaged Meat-Whole Cuts is the largest market by value, while Fresh Meat (Counter) leads in volume terms

Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Denmark in its regional context 3

3.1. Denmark's market share in the Global and Western Europe Meat sectors 3

3.2. Denmark compared to other major countries in the Western Europe region 4

4. Market size analysis-Meat Sector 5

4.1. Value and volume analysis-Meat sector in Denmark 5

4.2. Per capita consumption analysis -Denmark compared to the global and Western Europe region 6

4.3. Market size analysis by Meat markets 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market Analysis: Ambient Meat 10

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 11

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 14

5.5. Market Analysis: Cooked Meats-Counter 17

5.6. Market Analysis: Cooked Meats-Packaged 18

5.7. Market Analysis: Fresh Meat (Counter) 21

5.8. Market Analysis: Frozen Meat 24

6. Distribution analysis 26

6.1. Distribution channel share analysis: Meat 26

6.2. Distribution channel share analysis: Ambient Meat 27

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 28

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 29

6.5. Distribution channel share analysis: Cooked Meats-Counter 30

6.6. Distribution channel share analysis: Cooked Meats-Packaged 31

6.7. Distribution channel share analysis: Fresh Meat (Counter) 32

6.8. Distribution channel share analysis: Frozen Meat 33

7. Competitive landscape 34

7.1. Brand share analysis by sector 34

7.2. Brand share analysis by markets 36

7.3. Brand share analysis by category 43

7.3.1. Chilled Raw Packaged Meat-Processed 43

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 46

7.3.3. Cooked Meats-Packaged 48

7.3.4. Fresh Meat (Counter) 50

7.3.5. Frozen Meat 51

7.4. Private label share analysis 52

8. Health & Wellness analysis 54

8.1. Market size analysis by Health & Wellness claims 54

8.2. Market size analysis-Health & Wellness product attributes 55

8.3. Market size analysis-Health & Wellness consumer benefits 57

9. Packaging analysis 59

9.1. Packaging share and growth analysis by packaging material in the Meat sector 59

9.2. Packaging share analysis by packaging material in Meat markets 60

9.3. Packaging share and growth analysis by container type in the Meat sector 61

9.4. Packaging share analysis by container type in Meat markets 62

9.5. Packaging share and growth analysis by closure type in the Meat sector 63

9.6. Packaging share analysis by closure type in Meat markets 64

10. Macroeconomic analysis 65

10.1. GDP per Capita 68

10.2. Population and population growth 69

10.3. Consumer Price Index 70

10.4. Population breakdown by age 71

11. Methodology 72

12. Definitions 73

13. Appendix 85

14. About GlobalData 103

15. Disclaimer 104

16. Contact Us 105

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Value share of Denmark in the global and Western Europe Meat sector, 2011-2021 3

Figure 2: Denmark compared other top four countries-market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Denmark compared to global and Western Europe average, 2011-2021 6

Figure 5: Value and volume growth analysis by markets, 2016-2021 7

Figure 6: Per capita consumption (by markets) in Denmark compared to global and Western Europe average, 2016 9

Figure 7: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 10

Figure 8: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 11

Figure 9: Value analysis by categories, 2011-2021 12

Figure 10: Volume analysis by categories, 2011-2021 13

Figure 11: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 14

Figure 12: Value analysis by categories, 2011-2021 15

Figure 13: Volume analysis by categories, 2011-2021 16

Figure 14: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 18

Figure 16: Value analysis by categories, 2011-2021 19

Figure 17: Volume analysis by categories, 2011-2021 20

Figure 18: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 21

Figure 19: Value analysis by categories, 2011-2021 22

Figure 20: Volume analysis by categories, 2011-2021 23

Figure 21: Value and volume growth analysis, Frozen Meat market, 2011-2021 24

Figure 22: Value analysis by categories, 2011-2021 25

Figure 23: Volume analysis by categories, 2011-2021 25

Figure 24: Distribution channel share, Meat, 2011-2016 26

Figure 25: Distribution channel share, Ambient Meat, 2011-2016 27

Figure 26: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 28

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 29

Figure 28: Distribution channel share, Cooked Meats-Counter, 2011-2016 30

Figure 29: Distribution channel share, Cooked Meats-Packaged, 2011-2016 31

Figure 30: Distribution channel share, Fresh Meat (Counter), 2011-2016 32

Figure 31: Distribution channel share, Frozen Meat, 2011-2016 33

Figure 32: Leading brands in the Danish Meat sector, value and volume share, 2016 34

Figure 33: Leading brands in the Ambient Meat market, value and volume share, 2016 36

Figure 34: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 37

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 38

Figure 36: Leading brands in the Cooked Meats-Counter market, value and volume share, 2016 39

Figure 37: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 40

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 41

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 42

Figure 40: Private label penetration by markets (value terms), 2016 52

Figure 41: Growth analysis, private label and brands, (2011-2016) 53

Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021 54

Figure 43: Value analysis by Health & Wellness product attributes, 2016 55

Figure 44: Volume analysis by Health & Wellness product attributes, 2016 56

Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 57

Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 58

Figure 47: Packaging share and growth analysis by packaging material, 2011-2021 59

Figure 48: Use of packaging material by markets (in pack units), 2016 60

Figure 49: Packaging share and growth analysis by container type, 2011-2021 61

Figure 50: Use of container type by markets (in pack units), 2016 62

Figure 51: Packaging share and growth analysis by closure type, 2011-2021 63

Figure 52: Use of closure type by markets (in pack units), 2016 64

Figure 53: Relative comparison of countries based on PEST analysis 65

Figure 56: Denmark's GDP per capita, 2011-2016 68

Figure 57: Population growth in Denmark, 2011-2016 69

Figure 58: Consumer Price Index, Denmark, 2010-2016 70

Figure 59: Age Profile, Denmark, 2016 71

Figure 60: About GlobalData 103

List of Tables

Table 1: Growth analysis by markets, 2016-2021 8

Table 2: Brand Value and Volume-Meat Sector 35

Table 3: Brand Value and Volume-Ambient Meat Market 36

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 37

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 38

Table 6: Brand Value and Volume-Cooked Meats-Counter Market 39

Table 7: Brand Value and Volume-Cooked Meats-Packaged Market 40

Table 8: Brand Value and Volume-Fresh Meat (Counter) Market 41

Table 9: Brand Value and Volume-Frozen Meat Market 42

Table 10: Brand Value and Volume-Bacon Category 43

Table 11: Brand Value and Volume-Burgers & Grills Category 43

Table 12: Brand Value and Volume-Coated Portions Category 44

Table 13: Brand Value and Volume-Meatballs Category 44

Table 14: Brand Value and Volume-Sausages Category 45

Table 15: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 16: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 17: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 18: Brand Value and Volume-Pork (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 19: Brand Value and Volume-Others (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 20: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 48

Table 21: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 48

Table 22: Brand Value and Volume-Lamb (Cooked Meats-Packaged) Category 48

Table 23: Brand Value and Volume-Pork (Cooked Meats-Packaged) category 48

Table 24: Brand Value and Volume-Turkey (Cooked Meats-Packaged) category 49

Table 25: Brand Value and Volume-Others (Cooked Meats-Packaged) category 49

Table 26: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 50

Table 27: Brand Value and Volume-Pork (Fresh Meat (Counter)) category 50

Table 28: Brand Value and Volume-Frozen Processed Meat Category 51

Table 29: Brand Value and Volume-Frozen Whole Cuts of Meat Category 51

Table 30: Market Definitions 73

Table 31: Category Definitions 74

Table 32: Category Definitions 75

Table 33: Channel Definitions 76

Table 34: Health & Wellness: Product Attributes-Food Minus 77

Table 35: Health & Wellness: Product Attributes-Free From 78

Table 36: Health & Wellness: Product Attributes-Functional & Fortified 79

Table 37: Health & Wellness: Product Attributes-Naturally Healthy 80

Table 38: Health & Wellness: Product Attributes-Food Intolerance 81

Table 39: Health & Wellness: Consumer Benefits-Health Management 82

Table 40: Health & Wellness: Analysis by Consumer Benefits 83

Table 41: Health & Wellness: Consumer Benefits-Performance 84

Table 42: Market Value for Ambient Meat-by category (Kr Million), 2011-2021 85

Table 43: Market Value for Chilled Raw Packaged Meat-Processed -by category (Kr Million), 2011-2021 85

Table 44: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (Kr Million), 2011-2021 86

Table 45: Market Value for Cooked Meats-Counter-by category (Kr Million), 2011-2021 86

Table 46: Market Value for Cooked Meats-Packaged-by category (Kr Million), 2011-2021 87

Table 47: Market Value for Fresh Meat (Counter)-by category (Kr Million), 2011-2021 87

Table 48: Market Value for Frozen Meat-by category (Kr Million), 2011-2021 88

Table 49: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 89

Table 50: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 89

Table 51: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 90

Table 52: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 90

Table 53: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 91

Table 54: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 92

Table 55: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 92

Table 56: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 93

Table 57: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 93

Table 58: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 94

Table 59: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 94

Table 60: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 95

Table 61: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 96

Table 62: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 96

Table 63: Meat Sales Distribution in Denmark-by Market (Kr Million), 2016 97

Table 64: Key Health & Wellness product attributes driving sales in Denmark (Kr Million) 98

Table 65: Key Health & Wellness consumer benefits driving sales in Denmark (Kr Million) 98

Table 66: Packaging Material (in Million pack units) 99

Table 67: Container Type (in Million pack units) 99

Table 68: Closure Type (in Million pack units) 100

Table 69: Exchange Rates: (US$-Kr), 2011-2021 101

Table 70: GDP Per Capita (Kr) 101

Table 71: Population 101

Table 72: Consumer Price Index 101

Table 73: Age Profile (Millions of Persons) 102

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Danish Crown Amba, Tulip Food Company A/S, Hormel Foods Corporation, Danpo A/S, Ardo Group, Skare, Jensen & Co, HKScan Group, Hoejer Poelser, Hanegal A / S, Aalbaekspecialiteter, De 5 Gaarde, Friland J. Hansen Gmbh, Chr vollstedt aps, Defco A / S, Himmerlandsk°d A / S, Tican A/S


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