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Country Profile: Meat sector in China

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Country Profile: Meat sector in China


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Country Profile: Meat sector in China



Executive Summary

Country Profile: Meat sector in China

Summary

The Chinese Meat sector is the largest in value terms in the APAC region. Growing disposable income coupled with higher proportion of younger demographics are driving the demand for meat in the country. Of the seven markets, Fresh Meat (Counter) is the largest market in terms of value and volume share. Food and Drinks Specialist is the leading distribution channel for meat in the country, while Rigid Plastic is the most commonly used packaging material. Shuanghui, Grassland Xingfa and Dahongmen are the leading brands in the Chinese Meat sector.

GlobalData's Country Profile report on the Meat sector in China provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

The Chinese Meat sector accounted for a value share of 22% of the global market and 71% of the regional market in 2016.

Of the seven markets, Fresh Meat (Counter) is the largest market in the Chinese Meat sector, while Ambient Meat is expected to grow fastest during 2016-2021.

Health & Wellness attributes such as 'Food Minus' and consumer benefits such as 'Weight & Shape Management' are the most sought after Health & Wellness claims in the Chinese Meat sector.

The Chinese Meat sector is fragmented with the top five players accounting for nearly 6.7% of the market share by value in 2016.

Food & Drink Specialists is the leading distribution channel for the Chinese Meat sector, accounting for a total value share of 56% in 2016.

Rigid Plastics is the most commonly used packaging material in the Chinese Meat sector

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. China in its regional context 4

3.1. China's market share in the Global and Asia-Pacific Meat sectors 4

3.2. China compared to other major countries in the Asia-Pacific region 5

4. Market size analysis-Meat Sector 6

4.1. Value and volume analysis-Meat sector in China 6

4.2. Per capita consumption analysis -China compared to the global and Asia-Pacific region 7

4.3. Extent to which consumers are trading up/down in the Chinese Meat sector 8

4.4. Market size analysis by Meat markets 9

4.5. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market Analysis: Ambient Meat 12

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 13

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 16

5.5. Market Analysis: Cooked Meats-Counter 19

5.6. Market Analysis: Cooked Meats-Packaged 20

5.7. Market Analysis: Fresh Meat (Counter) 23

5.8. Market Analysis: Frozen Meat 26

6. Distribution analysis 28

6.1. Distribution channel share analysis: Meat 28

6.2. Distribution channel share analysis: Ambient Meat 29

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 30

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 31

6.5. Distribution channel share analysis: Cooked Meats-Counter 32

6.6. Distribution channel share analysis: Cooked Meats-Packaged 33

6.7. Distribution channel share analysis: Fresh Meat (Counter) 34

6.8. Distribution channel share analysis: Frozen Meat 35

7. Competitive landscape 36

7.1. Brand share analysis by sector 36

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 45

7.3.1. Chilled Raw Packaged Meat-Processed 45

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 47

7.3.3. Cooked Meats-Packaged 48

7.3.4. Fresh Meat (Counter) 50

7.3.5. Frozen Meat 52

7.4. Private label share analysis 53

8. Health & Wellness analysis 55

8.1. Market size analysis by Health & Wellness claims 55

8.2. Market size analysis-Health & Wellness product attributes 56

8.3. Market size analysis-Health & Wellness consumer benefits 58

9. Packaging analysis 60

9.1. Packaging share and growth analysis by packaging material in the Meat sector 60

9.2. Packaging share analysis by packaging material in Meat markets 61

9.3. Packaging share and growth analysis by container type in the Meat sector 62

9.4. Packaging share analysis by container type in Meat markets 63

9.5. Packaging share and growth analysis by closure type in the Meat sector 64

9.6. Packaging share analysis by closure type in Meat markets 65

9.7. Packaging share and growth analysis by outer type in the Meat sector 66

9.8. Packaging share analysis by outer type in Meat markets 67

10. Macroeconomic analysis 68

10.1. GDP per Capita 71

10.2. Population and population growth 72

10.3. Consumer Price Index 73

10.4. Population breakdown by age 74

11. Methodology 75

12. Definitions 76

13. Appendix 88

14. About GlobalData 106

15. Disclaimer 107

16. Contact Us 108

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Value share of China in the global and Asia-Pacific Meat sector, 2011-2021 4

Figure 2: China compared other top four countries-market size, growth and competitive landscape 5

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 6

Figure 4: Per capita consumption of Meat in China compared to global and Asia-Pacific average, 2011-2021 7

Figure 5: Degree of trading up/down in the Chinese Meat sector, 2015-2016 8

Figure 6: Value and volume growth analysis by markets, 2016-2021 9

Figure 7: Per capita consumption (by markets) in China compared to global and Asia-Pacific average, 2016 11

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 12

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 13

Figure 10: Value analysis by categories, 2011-2021 14

Figure 11: Volume analysis by categories, 2011-2021 15

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 16

Figure 13: Value analysis by categories, 2011-2021 17

Figure 14: Volume analysis by categories, 2011-2021 18

Figure 15: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 19

Figure 16: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 20

Figure 17: Value analysis by categories, 2011-2021 21

Figure 18: Volume analysis by categories, 2011-2021 22

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 23

Figure 20: Value analysis by categories, 2011-2021 24

Figure 21: Volume analysis by categories, 2011-2021 25

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 26

Figure 23: Value analysis by categories, 2011-2021 27

Figure 24: Volume analysis by categories, 2011-2021 27

Figure 25: Distribution channel share, Meat, 2011-2016 28

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 29

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 30

Figure 28: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 31

Figure 29: Distribution channel share, Cooked Meats-Counter, 2011-2016 32

Figure 30: Distribution channel share, Cooked Meats-Packaged, 2011-2016 33

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 34

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 35

Figure 33: Leading brands in the Chinese Meat sector, value and volume share, 2016 36

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 39

Figure 36: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 40

Figure 37: Leading brands in the Cooked Meats-Counter market, value and volume share, 2016 41

Figure 38: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 42

Figure 39: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 43

Figure 40: Leading brands in the Frozen Meat market, value and volume share, 2016 44

Figure 41: Private label penetration by markets (value terms), 2016 53

Figure 42: Growth analysis, private label and brands, (2011-2016) 54

Figure 43: Value of Health & Wellness claims by market, US$ million, 2016-2021 55

Figure 44: Value and volume analysis by Health & Wellness product attributes, 2016 56

Figure 44: Value and volume analysis by Health & Wellness product attributes, 2016 57

Figure 45: Value and volume analysis by Health & Wellness consumer benefits, 2016 58

Figure 45: Value and volume analysis by Health & Wellness consumer benefits, 2016 59

Figure 46: Packaging share and growth analysis by packaging material, 2011-2021 60

Figure 47: Use of packaging material by markets (in pack units), 2016 61

Figure 48: Packaging share and growth analysis by container type, 2011-2021 62

Figure 49: Use of container type by markets (in pack units), 2016 63

Figure 50: Packaging share and growth analysis by closure type, 2011-2021 64

Figure 51: Use of closure type by markets (in pack units), 2016 65

Figure 52: Packaging share and growth analysis by outer type, 2011-2021 66

Figure 53: Use of outer type by markets (in pack units), 2016 67

Figure 54: Relative comparison of countries based on PEST analysis 68

Figure 57: China's GDP per capita, 2011-2016 71

Figure 58: Population growth in China, 2011-2016 72

Figure 59: Consumer Price Index, China, 2010-2016 73

Figure 60: Age Profile, China, 2016 74

Figure 61: About GlobalData 106

List of Tables

Table 1: Growth analysis by markets, 2016-2021 10

Table 2: Brand Value and Volume-Meat Sector 37

Table 3: Brand Value and Volume-Ambient Meat Market 38

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 39

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 40

Table 6: Brand Value and Volume-Cooked Meats-Counter Market 41

Table 7: Brand Value and Volume-Cooked Meats-Packaged Market 42

Table 8: Brand Value and Volume-Fresh Meat (Counter) Market 43

Table 9: Brand Value and Volume-Frozen Meat Market 44

Table 10: Brand Value and Volume-Bacon Category 45

Table 11: Brand Value and Volume-Burgers & Grills Category 45

Table 12: Brand Value and Volume-Coated Portions Category 45

Table 13: Brand Value and Volume-Meatballs Category 46

Table 14: Brand Value and Volume-Sausages Category 46

Table 15: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 16: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 17: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 18: Brand Value and Volume-Pork (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 19: Brand Value and Volume-Others (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 20: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 48

Table 21: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 48

Table 22: Brand Value and Volume-Lamb (Cooked Meats-Packaged) Category 48

Table 23: Brand Value and Volume-Pork (Cooked Meats-Packaged) category 48

Table 24: Brand Value and Volume-Turkey (Cooked Meats-Packaged) category 49

Table 25: Brand Value and Volume-Others (Cooked Meats-Packaged) category 49

Table 26: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 50

Table 27: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 50

Table 28: Brand Value and Volume-Lamb (Fresh Meat (Counter)) Category 50

Table 29: Brand Value and Volume-Pork (Fresh Meat (Counter)) category 50

Table 30: Brand Value and Volume-Turkey (Fresh Meat (Counter)) category 50

Table 31: Brand Value and Volume-Others (Fresh Meat (Counter)) category 51

Table 32: Brand Value and Volume-Frozen Processed Meat Category 52

Table 33: Brand Value and Volume-Frozen Whole Cuts of Meat Category 52

Table 34: Market Definitions 76

Table 35: Category Definitions 77

Table 36: Category Definitions 78

Table 37: Channel Definitions 79

Table 38: Health & Wellness: Product Attributes-Food Minus 80

Table 39: Health & Wellness: Product Attributes-Free From 81

Table 40: Health & Wellness: Product Attributes-Functional & Fortified 82

Table 41: Health & Wellness: Product Attributes-Naturally Healthy 83

Table 42: Health & Wellness: Product Attributes-Food Intolerance 84

Table 43: Health & Wellness: Consumer Benefits-Health Management 85

Table 44: Health & Wellness: Analysis by Consumer Benefits 86

Table 45: Health & Wellness: Consumer Benefits-Performance 87

Table 46: Market Value for Ambient Meat-by category (CJPY Million), 2011-2021 88

Table 47: Market Value for Chilled Raw Packaged Meat-Processed -by category (CJPY Million), 2011-2021 88

Table 48: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (CJPY Million), 2011-2021 89

Table 49: Market Value for Cooked Meats-Counter-by category (CJPY Million), 2011-2021 89

Table 50: Market Value for Cooked Meats-Packaged-by category (CJPY Million), 2011-2021 90

Table 51: Market Value for Fresh Meat (Counter)-by category (CJPY Million), 2011-2021 91

Table 52: Market Value for Frozen Meat-by category (CJPY Million), 2011-2021 91

Table 53: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 92

Table 54: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 92

Table 55: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 93

Table 56: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 93

Table 57: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 94

Table 58: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 95

Table 59: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 95

Table 60: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 96

Table 61: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 96

Table 62: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 97

Table 63: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 97

Table 64: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 98

Table 65: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 99

Table 66: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 99

Table 67: Components of change-by Market 100

Table 68: Meat Sales Distribution in China-by Market (CJPY Million), 2016 100

Table 69: Key Health & Wellness product attributes driving sales in China (CJPY Million) 101

Table 70: Key Health & Wellness consumer benefits driving sales in China (CJPY Million) 101

Table 71: Packaging Material (in Million pack units) 102

Table 72: Container Type (in Million pack units) 102

Table 73: Closure Type (in Million pack units) 103

Table 74: Outer Type (in Million pack units) 103

Table 75: Exchange Rates: (US$-CJPY), 2011-2021 104

Table 76: GDP Per Capita (CJPY) 104

Table 77: Population 104

Table 78: Consumer Price Index 104

Table 79: Age Profile (Millions of Persons) 105

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Shuanghui (WH group), Grassland Xingfa (Inner Mongolia praire xingfa Co. Ltd.), Dahongmen (Beijing Ershang Dahongmen Meat Foods Co. Ltd.), Caoyuanxingfa (Neimenggu Caoyuanxingfa Foods), Ma Ling (Ambient Meat) (China Agri-Industries Holdings Limited(COFCO)), Jinluyi (Chilled Raw Packaged Meat-Processed) (Beijing Jinluyi Food Co. Ltd.), Yurun (Yurun Food Group Ltd.), Shineway (WH Group), Longfeng (Shantou Longfeng Foodstuff CO. LTD.), Xiwang (Xiwang Group), Zhongpin (Zhongpin Food Industry Co. Ltd.), Hormel (Hormel Foods Corporation), Casa Modena (Great Italian Sausage Spa), Maverick (China Agri-Industries Holdings Limited(COFCO)), Tenwow (Tenwow Food (Group) Co. Ltd.), Bangbangwa (Chengdu Bangbangwa Foods)


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