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Country Profile: Meat sector in Chile

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Country Profile: Meat sector in Chile


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Country Profile: Meat sector in Chile



Executive Summary

Country Profile: Meat sector in Chile

Summary

The Chilean Meat sector is driven by high urbanization rate and increasing preference for animal-protein diet by consumers in Chile. The sector is led by the Fresh Meat (Counter) market in both value and volume terms, while the Ambient Meat market is forecast to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the largest channel for the distribution of meat products in the country, while Rigid Plastics remains the most commonly used packaging material in the sector. Halberstadter, Cecinas Llanquihue and Super Cerdo are the leading brands in the Chilean Meat sector.

GlobalData's Country Profile report on the Meat sector in Chile provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, Paper & Board, and Glass; container data for: Tray, Film, Can-Food, Bag/Sachet, Tub, Jar and Box.

Scope

The Meat sector in Chile is forecast to grow at a CAGR of 3.6% during 2016-2021 in value terms

Fresh Meat (Counter) is the largest market by value and also leads in volume terms

Per capita consumption of Fresh Meat (Counter) in Chile is noticeably high when compared to global and regional levels

Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores

Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Chile in its regional context 3

3.1. Chile's market share in the Global and Latin American Meat sectors 3

3.2. Chile compared to other major countries in the Latin American region 4

4. Market size analysis-Meat Sector 5

4.1. Value and volume analysis-Meat sector in Chile 5

4.2. Per capita consumption analysis -Chile compared to the global and Latin America region 6

4.3. Extent to which consumers are trading up/down in the Chilean Meat sector 7

4.4. Market size analysis by Meat markets 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 15

5.5. Market Analysis: Cooked Meats-Counter 18

5.6. Market Analysis: Cooked Meats-Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 27

6.1. Distribution channel share analysis: Meat 27

6.2. Distribution channel share analysis: Ambient Meat 28

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 29

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 30

6.5. Distribution channel share analysis: Cooked Meats-Counter 31

6.6. Distribution channel share analysis: Cooked Meats-Packaged 32

6.7. Distribution channel share analysis: Fresh Meat (Counter) 33

6.8. Distribution channel share analysis: Frozen Meat 34

7. Competitive landscape 35

7.1. Brand share analysis by sector 35

7.2. Brand share analysis by markets 37

7.3. Brand share analysis by category 43

7.3.1. Chilled Raw Packaged Meat-Processed 43

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 44

7.3.3. Cooked Meats-Packaged 45

7.3.4. Fresh Meat (Counter) 46

7.3.5. Frozen Meat 47

8. Health & Wellness analysis 48

8.1. Market size analysis by Health & Wellness claims 48

8.2. Market size analysis-Health & Wellness product attributes 49

8.3. Market size analysis-Health & Wellness consumer benefits 51

9. Packaging analysis 53

9.1. Packaging share and growth analysis by packaging material in the Meat sector 53

9.2. Packaging share analysis by packaging material in Meat markets 54

9.3. Packaging share and growth analysis by container type in the Meat sector 55

9.4. Packaging share analysis by container type in Meat markets 56

9.5. Packaging share and growth analysis by closure type in the Meat sector 57

9.6. Packaging share analysis by closure type in Meat markets 58

9.7. Packaging share and growth analysis by outer type in the Meat sector 59

9.8. Packaging share analysis by outer type in Meat markets 60

10. Macroeconomic analysis 61

10.1. GDP per Capita 64

10.2. Population and population growth 65

10.3. Consumer Price Index 66

10.4. Population breakdown by age 67

11. Methodology 68

12. Definitions 69

13. Appendix 81

14. About GlobalData 100

15. Disclaimer 101

16. Contact Us 102

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Value share of Chile in the global and Latin American Meat sector, 2011-2021 3

Figure 2: Chile compared other top four countries-market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Chile compared to global and Latin America average, 2011-2021 6

Figure 5: Degree of trading up/down in the Chilean Meat sector, 2015-2016 7

Figure 6: Value and volume growth analysis by markets, 2016-2021 8

Figure 7: Per capita consumption (by markets) in Chile compared to global and Latin American average, 2016 10

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 12

Figure 10: Value analysis by categories, 2011-2021 13

Figure 11: Volume analysis by categories, 2011-2021 14

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 15

Figure 13: Value analysis by categories, 2011-2021 16

Figure 14: Volume analysis by categories, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 18

Figure 16: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 19

Figure 17: Value analysis by categories, 2011-2021 20

Figure 18: Volume analysis by categories, 2011-2021 21

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 20: Value analysis by categories, 2011-2021 23

Figure 21: Volume analysis by categories, 2011-2021 24

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 23: Value analysis by categories, 2011-2021 26

Figure 24: Volume analysis by categories, 2011-2021 26

Figure 25: Distribution channel share, Meat, 2011-2016 27

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 28

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 29

Figure 28: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 30

Figure 29: Distribution channel share, Cooked Meats-Counter, 2011-2016 31

Figure 30: Distribution channel share, Cooked Meats-Packaged, 2011-2016 32

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 33

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 34

Figure 33: Leading brands in the Chilean Meat sector, value and volume share, 2016 35

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 37

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 38

Figure 36: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 39

Figure 37: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 40

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 41

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 42

Figure 40: Value of Health & Wellness claims by market, US$ million, 2016-2021 48

Figure 41: Value analysis by Health & Wellness product attributes, 2016 49

Figure 42: Volume analysis by Health & Wellness product attributes 2016 50

Figure 43: Value analysis by Health & Wellness consumer benefits, 2016 51

Figure 44: Volume analysis by Health & Wellness consumer benefits, 2016 52

Figure 45: Packaging share and growth analysis by packaging material, 2011-2021 53

Figure 46: Use of packaging material by markets (in pack units), 2016 54

Figure 47: Packaging share and growth analysis by container type, 2011-2021 55

Figure 48: Use of container type by markets (in pack units), 2016 56

Figure 49: Packaging share and growth analysis by closure type, 2011-2021 57

Figure 50: Use of closure type by markets (in pack units), 2016 58

Figure 51: Packaging share and growth analysis by outer type, 2011-2021 59

Figure 52: Use of outer type by markets (in pack units), 2016 60

Figure 53: Relative comparison of countries based on PEST analysis 61

Figure 54: Chile's GDP per capita, 2011-2016 64

Figure 55: Population growth in Chile, 2011-2016 65

Figure 56: Consumer Price Index, Chile, 2010-2016 66

Figure 57: Age Profile, Chile, 2016 67

Figure 58: About GlobalData 100

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Brand Value and Volume-Meat Sector 36

Table 3: Brand Value and Volume-Ambient Meat Market 37

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 38

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 39

Table 6: Brand Value and Volume-Cooked Meats-Packaged Market 40

Table 7: Brand Value and Volume-Fresh Meat (Counter) Market 41

Table 8: Brand Value and Volume-Frozen Meat Market 42

Table 9: Brand Value and Volume-Bacon Category 43

Table 10: Brand Value and Volume-Burgers & Grills Category 43

Table 11: Brand Value and Volume-Coated Portions Category 43

Table 12: Brand Value and Volume-Sausages Category 43

Table 13: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 44

Table 14: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 44

Table 15: Brand Value and Volume-Others (Chilled Raw Packaged Meat-Whole Cuts) Category 44

Table 16: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 45

Table 17: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 45

Table 18: Brand Value and Volume-Pork (Cooked Meats-Packaged) category 45

Table 19: Brand Value and Volume-Turkey (Cooked Meats-Packaged) category 45

Table 20: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 46

Table 21: Brand Value and Volume-Pork (Fresh Meat (Counter)) category 46

Table 22: Brand Value and Volume-Frozen Processed Meat Category 47

Table 23: Brand Value and Volume-Frozen Whole Cuts of Meat Category 47

Table 24: Market Definitions 69

Table 25: Category Definitions 70

Table 26: Category Definitions 71

Table 27: Channel Definitions 72

Table 28: Health & Wellness: Product Attributes-Food Minus 73

Table 29: Health & Wellness: Product Attributes-Free From 74

Table 30: Health & Wellness: Product Attributes-Functional & Fortified 75

Table 31: Health & Wellness: Product Attributes-Naturally Healthy 76

Table 32: Health & Wellness: Product Attributes-Food Intolerance 77

Table 33: Health & Wellness: Consumer Benefits-Health Management 78

Table 34: Health & Wellness: Analysis by Consumer Benefits 79

Table 35: Health & Wellness: Consumer Benefits-Performance 80

Table 36: Market Value for Ambient Meat-by category (CLP$ Million), 2011-2021 81

Table 37: Market Value for Chilled Raw Packaged Meat-Processed -by category (CLP$ Million), 2011-2021 81

Table 38: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (CLP$ Million), 2011-2021 82

Table 39: Market Value for Cooked Meats-Counter-by category (CLP$ Million), 2011-2021 82

Table 40: Market Value for Cooked Meats-Packaged-by category (CLP$ Million), 2011-2021 83

Table 41: Market Value for Fresh Meat (Counter)-by category (CLP$ Million), 2011-2021 84

Table 42: Market Value for Frozen Meat-by category (CLP$ Million), 2011-2021 84

Table 43: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 85

Table 44: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 85

Table 45: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 86

Table 46: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 86

Table 47: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 87

Table 48: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 88

Table 49: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 88

Table 50: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 89

Table 51: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 89

Table 52: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 90

Table 53: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 90

Table 54: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 91

Table 55: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 92

Table 56: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 92

Table 57: Components of change-by Market 93

Table 58: Meat Sales Distribution in Chile-by Market (CLP$ Million), 2016 94

Table 59: Key Health & Wellness product attributes driving sales in Chile (CLP$ Million) 95

Table 60: Key Health & Wellness consumer benefits driving sales in Chile (CLP$ Million) 95

Table 61: Packaging Material (in Million pack units) 96

Table 62: Container Type (in Million pack units) 96

Table 63: Closure Type (in Million pack units) 97

Table 64: Outer Type (in Million pack units) 97

Table 65: Exchange Rates: (US$-CLP$), 2011-2021 98

Table 66: GDP Per Capita (CLP$) 98

Table 67: Population 98

Table 68: Consumer Price Index 98

Table 69: Age Profile (Millions of Persons) 99

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Halberstadter Wurstchen-Und Konservenfabrik Gmbh, The Modinger Bros. S.A, Faenadora Rosario Ltd, Socosur Ltda, Cial Alimentos S.A., Faenadora De Carnes Nuble S.A., Marfrig Group, Aasa Corporation, Certified Angus Beef Llc, Conservas del Castillo Ltda. Chile, Hormel Foods Corporation, Agrosuper Sa, Productos Fernandez SA, Sopraval, Mafrisur, Frima S.A., Ariztia Ltd, Agricola Don Pollo Ltda.


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