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Country Profile: Meat sector in Canada

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Country Profile: Meat sector in Canada


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Country Profile: Meat sector in Canada



Executive Summary

Country Profile: Meat sector in Canada

Summary

The Canadian Meat sector accounts for a value share of 2.2% of the global sector and 8% of the regional (North America) sector. It is led by the Fresh Meat (Counter) market in both value and volume terms, while the Chilled Raw Packaged Meat-Processed market is forecast to register fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the largest distribution channel for meat products in the country, while Rigid Plastics is the preferred packaging material used in the sector. Maple Leaf is the leading brand and 'Food Minus' is the most sought after Health & Wellness claim in the Canadean Meat Sector.

GlobalData's Country Profile report on the Meat sector in Canada provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

The Canadian Meat sector accounted for a value share of 2.2% of the global market and 8% of the regional market in 2016.

Of the seven markets, Fresh Meat (Counter) is the largest market in the Canadian Meat sector, while Chilled Raw Packaged Meat-Processed is expected to grow fastest during 2016-2021.

Health & Wellness attributes such as 'Food Minus' and consumer benefits such as 'Weight & Shape Management' are the most sought after Health & Wellness claims in the Canadian Meat sector.

The Canadian Meat sector is partly fragmented with the top five players accounting for nearly 21.3% of the market share by value in 2016.

Hypermarkets & Supermarkets is the leading distribution channel for the Canadian Meat sector, accounting for a total value share of 72.7% in 2016.

Rigid Plastics is the most commonly used packaging material in the Canadian Meat sector

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Canada in its regional context 4

3.1. Canada's market share in the Global and North America Meat sectors 4

3.2. Canada compared to other major countries in the North America region 5

4. Market size analysis-Meat Sector 6

4.1. Value and volume analysis-Meat sector in Canada 6

4.2. Per capita consumption analysis-Canada compared to the global and North America region 7

4.3. Market size analysis by Meat markets 8

4.4. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 15

5.5. Market Analysis: Cooked Meats-Counter 18

5.6. Market Analysis: Cooked Meats-Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 28

6.1. Distribution channel share analysis: Meat 28

6.2. Distribution channel share analysis: Ambient Meat 29

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 30

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 31

6.5. Distribution channel share analysis: Cooked Meats-Counter 32

6.6. Distribution channel share analysis: Cooked Meats-Packaged 33

6.7. Distribution channel share analysis: Fresh Meat (Counter) 34

6.8. Distribution channel share analysis: Frozen Meat 35

7. Competitive landscape 36

7.1. Brand share analysis by sector 36

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 45

7.3.1. Chilled Raw Packaged Meat-Processed 45

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 47

7.3.3. Cooked Meats-Packaged 49

7.3.4. Frozen Meat 51

7.4. Private label share analysis 52

8. Health & Wellness analysis 54

8.1. Market size analysis by Health & Wellness claims 54

8.2. Market size analysis-Health & Wellness product attributes 55

8.3. Market size analysis-Health & Wellness consumer benefits 57

8.4. Leading companies in the Canadian Health & Wellness market 59

9. Packaging analysis 61

9.1. Packaging share and growth analysis by packaging material in the Meat sector 61

9.2. Packaging share analysis by packaging material in Meat markets 62

9.3. Packaging share and growth analysis by container type in the Meat sector 63

9.4. Packaging share analysis by container type in Meat markets 64

9.5. Packaging share and growth analysis by closure type in the Meat sector 65

9.6. Packaging share analysis by closure type in Meat markets 66

9.7. Packaging share and growth analysis by outer type in the Meat sector 67

9.8. Packaging share analysis by outer type in Meat markets 68

10. Macroeconomic analysis 69

10.1. GDP per Capita 72

10.2. Population and population growth 73

10.3. Consumer Price Index 74

10.4. Population breakdown by age 75

11. Methodology 76

12. Definitions 77

13. Appendix 88

14. About GlobalData 106

15. Disclaimer 107

16. Contact Us 108

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Value share of Canada in the global and North America Meat sector, 2011-2021 4

Figure 2: Canada compared to other top two countries-market size, growth and competitive landscape 5

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 6

Figure 4: Per capita consumption of Meat in Canada compared to global and North America average, 2011-2021 7

Figure 5: Value and volume growth analysis by markets, 2016-2021 8

Figure 6: Per capita consumption (by markets) in Canada compared to global and North America average, 2016 10

Figure 7: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 8: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 12

Figure 9: Value analysis by categories, 2011-2021 13

Figure 10: Volume analysis by categories, 2011-2021 14

Figure 11: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 15

Figure 12: Value analysis by categories, 2011-2021 16

Figure 13: Volume analysis by categories, 2011-2021 17

Figure 14: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 18

Figure 15: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 19

Figure 16: Value analysis by categories, 2011-2021 20

Figure 17: Volume analysis by categories, 2011-2021 21

Figure 18: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 19: Value analysis by categories, 2011-2021 23

Figure 20: Volume analysis by categories, 2011-2021 24

Figure 21: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 22: Value analysis by categories, 2011-2021 26

Figure 23: Volume analysis by categories, 2011-2021 27

Figure 24: Distribution channel share, Meat, 2011-2016 28

Figure 25: Distribution channel share, Ambient Meat, 2011-2016 29

Figure 26: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 30

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 31

Figure 28: Distribution channel share, Cooked Meats-Counter, 2011-2016 32

Figure 29: Distribution channel share, Cooked Meats-Packaged, 2011-2016 33

Figure 30: Distribution channel share, Fresh Meat (Counter), 2011-2016 34

Figure 31: Distribution channel share, Frozen Meat, 2011-2016 35

Figure 32: Leading brands in the Canadian Meat sector, value and volume share, 2016 36

Figure 33: Leading brands in the Ambient Meat market, value and volume share, 2016 38

Figure 34: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 39

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 41

Figure 36: Leading brands in the Cooked Meats-Counter market, value and volume share, 2016 42

Figure 37: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 43

Figure 38: Leading brands in the Frozen Meat market, value and volume share, 2016 44

Figure 39: Private label penetration by markets (value terms), 2016 52

Figure 40: Growth analysis, private labels and brands, (2011-2016) 53

Figure 41: Value of Health & Wellness claims by market, US$ million, 2016-2021 54

Figure 42: Value analysis by Health & Wellness product attributes, 2016 55

Figure 43: Volume analysis by Health & Wellness product attributes, 2016 56

Figure 44: Value analysis by Health & Wellness consumer benefits, 2016 57

Figure 45: Volume analysis by Health & Wellness product attributes, 2016 58

Figure 46: Leading companies in the Health & Wellness market by value, 2016-Chilled Raw Packaged Meat-Processed 59

Figure 47: Leading companies in the Health & Wellness market by value, 2016-Chilled Raw Packaged Meat-Whole Cuts 59

Figure 48: Leading companies in the Health & Wellness market by value, 2016-Ambient Meat 60

Figure 49: Leading companies in the Health & Wellness market by value, 2016-Cooked Meats-Packaged 60

Figure 50: Packaging share and growth analysis by packaging material, 2011-2021 61

Figure 51: Use of packaging material by markets (in pack units), 2016 62

Figure 52: Packaging share and growth analysis by container type, 2011-2021 63

Figure 53: Use of container type by markets (in pack units), 2016 64

Figure 54: Packaging share and growth analysis by closure type, 2011-2021 65

Figure 55: Use of closure type by markets (in pack units), 2016 66

Figure 56: Packaging share and growth analysis by outer type, 2011-2021 67

Figure 57: Use of outer type by markets (in pack units), 2016 68

Figure 58: Relative comparison of countries based on PEST analysis 69

Figure 59: Canada's GDP per capita, 2011-2016 72

Figure 60: Population growth in Canada, 2011-2016 73

Figure 61: Consumer Price Index, Canada, 2010-2016 74

Figure 62: Age Profile, Canada, 2016 75

Figure 63: About GlobalData 106

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Brand Value and Volume-Meat Sector 37

Table 3: Brand Value and Volume-Ambient Meat Market 38

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 40

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 41

Table 6: Brand Value and Volume-Cooked Meats-Counter Market 42

Table 7: Brand Value and Volume-Cooked Meats-Packaged Market 43

Table 8: Brand Value and Volume-Frozen Meat Market 44

Table 9: Brand Value and Volume-Bacon Category 45

Table 10: Brand Value and Volume-Burgers & Grills Category 45

Table 11: Brand Value and Volume-Coated Portions Category 45

Table 12: Brand Value and Volume-Meatballs Category 46

Table 13: Brand Value and Volume-Sausages Category 46

Table 14: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 15: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 16: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 17: Brand Value and Volume-Pork (Chilled Raw Packaged Meat-Whole Cuts) Category 48

Table 18: Brand Value and Volume-Others (Chilled Raw Packaged Meat-Whole Cuts) Category 48

Table 19: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 49

Table 20: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 49

Table 21: Brand Value and Volume-Pork (Cooked Meats-Packaged) category 49

Table 22: Brand Value and Volume-Turkey (Cooked Meats-Packaged) category 50

Table 23: Brand Value and Volume-Others (Cooked Meats-Packaged) category 50

Table 24: Brand Value and Volume-Frozen Processed Meat Category 51

Table 25: Brand Value and Volume-Frozen Whole Cuts of Meat Category 51

Table 26: Market Definitions 77

Table 27: Category Definitions 78

Table 28: Category Definitions 79

Table 29: Channel Definitions 80

Table 30: Health & Wellness: Product Attributes-Food Minus 81

Table 31: Health & Wellness: Product Attributes-Free From 82

Table 32: Health & Wellness: Product Attributes-Functional & Fortified 83

Table 33: Health & Wellness: Product Attributes-Naturally Healthy 84

Table 34: Health & Wellness: Product Attributes-Food Intolerance 85

Table 35: Health & Wellness: Analysis by Consumer Benefits 85

Table 36: Health & Wellness: Consumer Benefits-Performance 86

Table 37: Health & Wellness: Consumer Benefits-Health Management 87

Table 38: Market Value for Ambient Meat-by category (C$ Million), 2011-2021 88

Table 39: Market Value for Chilled Raw Packaged Meat-Processed -by category (C$ Million), 2011-2021 88

Table 40: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (C$ Million), 2011-2021 89

Table 41: Market Value for Cooked Meats-Counter-by category (C$ Million), 2011-2021 90

Table 42: Market Value for Cooked Meats-Packaged-by category (C$ Million), 2011-2021 90

Table 43: Market Value for Fresh Meat (Counter)-by category (C$ Million), 2011-2021 91

Table 44: Market Value for Frozen Meat-by category (C$ Million), 2011-2021 92

Table 45: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 92

Table 46: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 93

Table 47: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 94

Table 48: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 94

Table 49: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 95

Table 50: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 96

Table 51: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 96

Table 52: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 97

Table 53: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 97

Table 54: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 98

Table 55: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 99

Table 56: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 99

Table 57: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 100

Table 58: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 100

Table 59: Meat Sales Distribution in Canada-by Market (C$ Million), 2016 101

Table 60: Key Health & Wellness product attributes driving sales in Canada (C$ Million) 101

Table 61: Key Health & Wellness consumer benefits driving sales in Canada (C$ Million) 102

Table 62: Packaging Material (in Million pack units) 102

Table 63: Container Type (in Million pack units) 103

Table 64: Closure Type (in Million pack units) 103

Table 65: Outer Type (in Million pack units) 104

Table 66: Exchange Rates: (US$-C$), 2011-2021 104

Table 67: GDP Per Capita (C$) 104

Table 68: Population 105

Table 69: Consumer Price Index 105

Table 70: Age Profile (Millions of Persons) 105

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Maple Leaf Foods Inc., Hormel Foods Corporation, Jbs S.A., Conagra Foods Inc., HEREFORD, Paris Pate, Brandt Meat Packers Ltd., Piller's Fine Foods, Fraser Farm, Marcangelo Foods, Mina Foods, Tyson Foods Inc., Sofina Foods Inc., Natural Choice, Butterball Llc, Sunasia, Black River Angus Co. Ltd., Nestle S.A.


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