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Country Profile: Meat sector in Bulgaria

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Country Profile: Meat sector in Bulgaria


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Country Profile: Meat sector in Bulgaria



Executive Summary

Country Profile: Meat sector in Bulgaria

Summary

Growing Bulgarian economy and the resultant increase in disposable income is driving the Meat sector in Bulgaria. The share of Bulgarian Meat sector at a regional (Eastern Europe) level has increased significantly during the past five years and is further expected to grow through 2021. The Meat sector in Bulgaria is forecast to grow at a CAGR of 5.5% during 2016-2021 in value terms. Of the seven markets, Fresh Meat-Counter is the largest in both value and volume terms. Hypermarkets & Supermarkets is the leading distribution channel for meat products, while Rigid Plastics is the most commonly used packaging material in the sector. Boni Holding S.A, Gradus Ltd, and Bella Bulgaria S.A are the leading market players in the Bulgarian Meat sector.

GlobalData's Country Profile report on the Meat sector in Bulgaria provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

The Meat sector in Bulgaria is forecast to grow at a CAGR of 5.5% during 2016-2021 in value terms

Fresh Meat (Counter) is the largest market by value and also leads in volume terms

Per capita consumption of Fresh Meat (Counter) in Bulgaria is noticeably high when compared to global and regional levels

Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores

Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Bulgaria in its regional context 2

3.1. Bulgaria's market share in the Global and Eastern Europe Meat sectors 2

3.2. Bulgaria compared to other major countries in the Eastern Europe region 3

4. Market size analysis-Meat Sector 4

4.1. Value and volume analysis-Meat sector in Bulgaria 4

4.2. Per capita consumption analysis -Bulgaria compared to the global and Eastern Europe region 5

4.3. Extent to which consumers are trading up/down in the Bulgarian Meat sector 6

4.4. Market size analysis by Meat markets 7

4.5. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market Analysis: Ambient Meat 10

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 11

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 14

5.5. Market Analysis: Cooked Meats-Counter 17

5.6. Market Analysis: Cooked Meats-Packaged 18

5.7. Market Analysis: Fresh Meat (Counter) 21

5.8. Market Analysis: Frozen Meat 24

6. Distribution analysis 27

6.1. Distribution channel share analysis: Meat 27

6.2. Distribution channel share analysis: Ambient Meat 28

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 29

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 30

6.5. Distribution channel share analysis: Cooked Meats-Counter 31

6.6. Distribution channel share analysis: Cooked Meats-Packaged 32

6.7. Distribution channel share analysis: Fresh Meat (Counter) 33

6.8. Distribution channel share analysis: Frozen Meat 34

7. Competitive landscape 35

7.1. Brand share analysis by sector 35

7.2. Brand share analysis by market 37

7.3. Brand share analysis by category 42

7.3.1. Chilled Raw Packaged Meat-Processed 42

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 44

7.3.3. Cooked Meats-Packaged 44

7.3.4. Fresh Meat (Counter) 45

7.3.5. Frozen Meat 45

8. Health & Wellness analysis 46

8.1. Market size analysis by Health & Wellness claims 46

8.2. Market size analysis-Health & Wellness product attributes 47

8.3. Market size analysis-Health & Wellness consumer benefits 49

8.4. Leading companies in the Bulgarian Health & Wellness market 51

9. Packaging analysis 52

9.1. Packaging share and growth analysis by packaging material in the Meat sector 52

9.2. Packaging share analysis by packaging material in Meat markets 53

9.3. Packaging share and growth analysis by container type in the Meat sector 54

9.4. Packaging share analysis by container type in Meat markets 55

9.5. Packaging share and growth analysis by closure type in the Meat sector 56

9.6. Packaging share analysis by closure type in Meat markets 57

10. Macroeconomic analysis 58

10.1. GDP per Capita 61

10.2. Population and population growth 62

10.3. Consumer Price Index 63

10.4. Population breakdown by age 64

11. Methodology 65

12. Definitions 66

13. Appendix 78

14. About GlobalData 97

15. Disclaimer 98

16. Contact Us 99

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Value share of Bulgaria in the global and Eastern Europe Meat sector, 2011-2021 2

Figure 2: Bulgaria compared other top four countries-market size, growth and competitive landscape 3

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 4

Figure 4: Per capita consumption of Meat in Bulgaria compared to global and Eastern Europe average, 2011-2021 5

Figure 5: Degree of trading up/down in the Bulgarian Meat sector, 2015-2016 6

Figure 6: Value and volume growth analysis by markets, 2016-2021 7

Figure 7: Per capita consumption (by markets) in Bulgaria compared to global and Eastern Europe average, 2016 9

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 10

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 11

Figure 10: Value analysis by categories, 2011-2021 12

Figure 11: Volume analysis by categories, 2011-2021 13

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 14

Figure 13: Value analysis by categories, 2011-2021 15

Figure 14: Volume analysis by categories, 2011-2021 16

Figure 15: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 17

Figure 16: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 18

Figure 17: Value analysis by categories, 2011-2021 19

Figure 18: Volume analysis by categories, 2011-2021 20

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 21

Figure 20: Value analysis by categories, 2011-2021 22

Figure 21: Volume analysis by categories, 2011-2021 23

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 24

Figure 23: Value analysis by categories, 2011-2021 25

Figure 24: Volume analysis by categories, 2011-2021 26

Figure 25: Distribution channel share, Meat, 2011-2016 27

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 28

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 29

Figure 28: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 30

Figure 29: Distribution channel share, Cooked Meats-Counter, 2011-2016 31

Figure 30: Distribution channel share, Cooked Meats-Packaged, 2011-2016 32

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 33

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 34

Figure 33: Leading brands in the Bulgarian Meat sector, value and volume share, 2016 35

Figure 34: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 37

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 38

Figure 36: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 39

Figure 37: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 40

Figure 38: Leading brands in the Frozen Meat market, value and volume share, 2016 41

Figure 39: Value of Health & Wellness claims by market, US$ million, 2016-2021 46

Figure 40: Value and volume analysis by Health & Wellness product attributes, 2016 47

Figure 41: Volume analysis by Health & Wellness product attributes, 2016 48

Figure 42: Value and volume analysis by Health & Wellness consumer benefits, 2016 49

Figure 43: Volume analysis by Health & Wellness consumer benefits, 2016 50

Figure 44: Leading companies in the Health & Wellness market by value, 2016-Chilled Raw Packaged Meat-Processed 51

Figure 45: Packaging share and growth analysis by packaging material, 2011-2021 52

Figure 46: Use of packaging material by markets (in pack units), 2016 53

Figure 47: Packaging share and growth analysis by container type, 2011-2021 54

Figure 48: Use of container type by markets (in pack units), 2016 55

Figure 49: Packaging share and growth analysis by closure type, 2011-2021 56

Figure 50: Use of closure type by markets (in pack units), 2016 57

Figure 51: Relative comparison of countries based on PEST analysis 58

Figure 52: Bulgaria's GDP per capita, 2011-2016 61

Figure 53: Population growth in Bulgaria, 2011-2016 62

Figure 54: Consumer Price Index, Bulgaria, 2010-2016 63

Figure 55: Age Profile, Bulgaria, 2016 64

Figure 56: About GlobalData 97

List of Tables

Table 1: Growth analysis by markets, 2016-2021 8

Table 2: Brand Value and Volume-Meat Sector 36

Table 3: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 37

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 38

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 39

Table 6: Brand Value and Volume-Cooked Meats-Packaged Market 39

Table 7: Brand Value and Volume-Fresh Meat (Counter) Market 40

Table 8: Brand Value and Volume-Frozen Meat Market 41

Table 9: Brand Value and Volume-Bacon Category 42

Table 10: Brand Value and Volume-Burgers & Grills Category 42

Table 11: Brand Value and Volume-Coated Portions Category 42

Table 12: Brand Value and Volume-Meatballs Category 43

Table 13: Brand Value and Volume-Sausages Category 43

Table 14: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 44

Table 15: Brand Value and Volume-Pork (Chilled Raw Packaged Meat-Whole Cuts) Category 44

Table 16: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 44

Table 17: Brand Value and Volume-Pork (Cooked Meats-Packaged) category 44

Table 18: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 45

Table 19: Brand Value and Volume-Pork (Fresh Meat (Counter)) category 45

Table 20: Brand Value and Volume-Frozen Whole Cuts of Meat Category 45

Table 21: Market Definitions 66

Table 22: Category Definitions 67

Table 23: Category Definitions 68

Table 24: Channel Definitions 69

Table 25: Health & Wellness: Product Attributes-Food Minus 70

Table 26: Health & Wellness: Product Attributes-Free From 71

Table 27: Health & Wellness: Product Attributes-Functional & Fortified 72

Table 28: Health & Wellness: Product Attributes-Naturally Healthy 73

Table 29: Health & Wellness: Product Attributes-Food Intolerance 74

Table 30: Health & Wellness: Consumer Benefits-Health Management 75

Table 31: Health & Wellness: Analysis by Consumer Benefits 76

Table 32: Health & Wellness: Consumer Benefits-Performance 77

Table 33: Market Value for Ambient Meat-by category (Lv Million), 2011-2021 78

Table 34: Market Value for Chilled Raw Packaged Meat-Processed -by category (Lv Million), 2011-2021 78

Table 35: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (Lv Million), 2011-2021 79

Table 36: Market Value for Cooked Meats-Counter-by category (Lv Million), 2011-2021 79

Table 37: Market Value for Cooked Meats-Packaged-by category (Lv Million), 2011-2021 80

Table 38: Market Value for Fresh Meat (Counter)-by category (Lv Million), 2011-2021 80

Table 39: Market Value for Frozen Meat-by category (Lv Million), 2011-2021 81

Table 40: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 82

Table 41: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 82

Table 42: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 83

Table 43: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 83

Table 44: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 84

Table 45: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 84

Table 46: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 85

Table 47: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 86

Table 48: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 86

Table 49: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 87

Table 50: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 87

Table 51: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 88

Table 52: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 88

Table 53: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 89

Table 54: Components of change-by Market 90

Table 55: Meat Sales Distribution in Bulgaria-by Market (Lv Million), 2016 91

Table 56: Key Health & Wellness product attributes driving sales in Bulgaria (Lv Million) 92

Table 57: Key Health & Wellness consumer benefits driving sales in Bulgaria (Lv Million) 92

Table 58: Packaging Material (in Million pack units) 93

Table 59: Container Type (in Million pack units) 93

Table 60: Closure Type (in Million pack units) 94

Table 61: Exchange Rates: (US$-Lv), 2011-2021 95

Table 62: GDP Per Capita (Lv) 95

Table 63: Population 95

Table 64: Consumer Price Index 95

Table 65: Age Profile (Millions of Persons) 96

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Bella Bulgaria S.A., Tandem-V Ltd, Karol-Fernandez Meat, Delikates Zhitnitsa, KEN JSC, SAMI-M, Boni Holding S.A, Bravo Ltd, Gradus Ltd, Dimitar Madjarov, EKO MES SLtd, Meso, delikatesi & vino OOD, DUC, Fragedo, BROTHERS KARTEVI, Ameta Holding


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