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Country Profile: Meat sector in Australia

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Country Profile: Meat sector in Australia


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Country Profile: Meat sector in Australia



Executive Summary

Country Profile: Meat sector in Australia

Summary

The meat sector in Australia is expected to grow at a slower pace during 2016-2021. Of the seven markets, Fresh Meat-Counter is the largest in both value and volume terms. Hypermarkets & Supermarkets is the leading distribution channel in the Australian Meat sector, accounting for a total value share of 72.8% in 2016. Rigid Plastics is the most commonly used packaging material in the Australian Meat sector. Primrybsnab and Hans Continental Smallgoods are the Popular players in the sector.

GlobalData's Country Profile report on the Meat sector in Australia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

The Meat sector in Australia is forecast to grow at a CAGR of 1.1% during 2016-2021 in value terms

Frozen Meat (Counter) is the largest with value and volume terms.

Consumers' are trading down to value for money products in the Australian Meat sector

Ambient Meat, with a high growth rate and low market share, provides significant opportunities to producers

The per capita Consumption is high in Australia when compared to global and regional level

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Australia in its regional context 3

3.1. Australia's market share in the Global and APAC Meat sectors 3

3.2. Australia compared to other major countries in the APAC region 4

4. Market size analysis-Meat Sector 5

4.1. Value and volume analysis-Meat sector in Australia 5

4.2. Per capita consumption analysis -Australia compared to the global and APAC region 6

4.3. Extent to which consumers are trading down in the Australian Meat sector 7

4.4. Market size analysis by Meat markets 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 15

5.5. Market Analysis: Cooked Meats-Counter 18

5.6. Market Analysis: Cooked Meats-Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 27

6.1. Distribution channel share analysis: Meat 27

6.2. Distribution channel share analysis: Ambient Meat 28

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 29

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 30

6.5. Distribution channel share analysis: Cooked Meats-Counter 31

6.6. Distribution channel share analysis: Cooked Meats-Packaged 32

6.7. Distribution channel share analysis: Fresh Meat (Counter) 33

6.8. Distribution channel share analysis: Frozen Meat 34

7. Competitive landscape 35

7.1. Brand share analysis by sector 35

7.2. Brand share analysis by markets 37

7.3. Brand share analysis by category 44

7.3.1. Chilled Raw Packaged Meat-Processed 44

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 47

7.3.3. Cooked Meats-Packaged 49

7.3.4. Fresh Meat (Counter) 51

7.3.5. Frozen Meat 52

7.4. Private label share analysis 53

8. Health & Wellness analysis 55

8.1. Market size analysis by Health & Wellness claims 55

8.2. Market size analysis-Health & Wellness product attributes 56

8.3. Market size analysis-Health & Wellness consumer benefits 58

8.4. Leading companies in the Australian Health & Wellness market 60

9. Packaging analysis 62

9.1. Packaging share and growth analysis by packaging material in the Meat sector 62

9.2. Packaging share analysis by packaging material in Meat markets 63

9.3. Packaging share and growth analysis by container type in the Meat sector 64

9.4. Packaging share analysis by container type in Meat markets 65

9.5. Packaging share and growth analysis by closure type in the Meat sector 66

9.6. Packaging share analysis by closure type in Meat markets 67

9.7. Packaging share and growth analysis by outer type in the Meat sector 68

9.8. Packaging share analysis by outer type in Meat markets 69

10. Macroeconomic analysis 70

10.1. GDP per Capita 73

10.2. Population and population growth 74

10.3. Consumer Price Index 75

10.4. Population breakdown by age 76

11. Methodology 77

12. Definitions 78

13. Appendix 90

14. About GlobalData 109

15. Disclaimer 110

16. Contact Us 111

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Value share of Australia in the global and APAC Meat sector, 2011-2021 3

Figure 2: Australia compared other top four countries-market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Australia compared to global and APAC average, 2011-2021 6

Figure 5: Degree of trading up/down in the Australian Meat sector, 2015-2016 7

Figure 6: Value and volume growth analysis by markets, 2016-2021 8

Figure 7: Per capita consumption (by markets) in Australia compared to global and APAC average, 2016 10

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 12

Figure 10: Value analysis by categories, 2011-2021 13

Figure 11: Volume analysis by categories, 2011-2021 14

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 15

Figure 13: Value analysis by categories, 2011-2021 16

Figure 14: Volume analysis by categories, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 18

Figure 16: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 19

Figure 17: Value analysis by categories, 2011-2021 20

Figure 18: Volume analysis by categories, 2011-2021 21

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 20: Value analysis by categories, 2011-2021 23

Figure 21: Volume analysis by categories, 2011-2021 24

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 23: Value analysis by categories, 2011-2021 26

Figure 24: Volume analysis by categories, 2011-2021 26

Figure 25: Distribution channel share, Meat, 2011-2016 27

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 28

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 29

Figure 28: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 30

Figure 29: Distribution channel share, Cooked Meats-Counter, 2011-2016 31

Figure 30: Distribution channel share, Cooked Meats-Packaged, 2011-2016 32

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 33

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 34

Figure 33: Leading brands in the Australian Meat sector, value and volume share, 2016 35

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 37

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 38

Figure 36: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 40

Figure 37: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 41

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 42

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 43

Figure 40: Private label penetration by markets (value terms), 2016 53

Figure 41: Growth analysis, private label and brands, (2011-2016) 54

Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021 55

Figure 43: Value analysis by Health & Wellness product attributes, 2016 56

Figure 44: Volume analysis by Health & Wellness product attributes, 2016 57

Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 58

Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 59

Figure 47: Leading companies in the Health & Wellness market by value, 2016-Chilled Raw Packaged Meat-Whole Cuts 60

Figure 48: Leading companies in the Health & Wellness market by value, 2016-Ambient Meat 60

Figure 49: Leading companies in the Health & Wellness market by value, 2016-Chilled Raw Packaged Meat-Processed 61

Figure 50: Packaging share and growth analysis by packaging material, 2011-2021 62

Figure 51: Use of packaging material by markets (in pack units), 2016 63

Figure 52: Packaging share and growth analysis by container type, 2011-2021 64

Figure 53: Use of container type by markets (in pack units), 2016 65

Figure 54: Packaging share and growth analysis by closure type, 2011-2021 66

Figure 55: Use of closure type by markets (in pack units), 2016 67

Figure 56: Packaging share and growth analysis by outer type, 2011-2021 68

Figure 57: Use of outer type by markets (in pack units), 2016 69

Figure 58.1: Relative comparison of countries based on PEST analysis 70

Figure 58.2: Relative comparison of countries based on PEST analysis 71

Figure 58.3: Relative comparison of countries based on PEST analysis 72

Figure 59: Australia's GDP per capita, 2011-2016 73

Figure 60: Population growth in Australia, 2011-2016 74

Figure 61: Consumer Price Index, Australia, 2010-2016 75

Figure 62: Age Profile, Australia, 2016 76

Figure 63: About GlobalData 109

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Brand Value and Volume-Meat Sector 36

Table 3: Brand Value and Volume-Ambient Meat Market 37

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 39

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 40

Table 6: Brand Value and Volume-Cooked Meats-Packaged Market 41

Table 7: Brand Value and Volume-Fresh Meat (Counter) Market 42

Table 8: Brand Value and Volume-Frozen Meat Market 43

Table 9: Brand Value and Volume-Bacon Category 44

Table 10: Brand Value and Volume-Burgers & Grills Category 44

Table 11: Brand Value and Volume-Coated Portions Category 45

Table 12: Brand Value and Volume-Meatballs Category 45

Table 13: Brand Value and Volume-Sausages Category 46

Table 14: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 15: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 16: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 17: Brand Value and Volume-Pork (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 18: Brand Value and Volume-Others (Chilled Raw Packaged Meat-Whole Cuts) Category 48

Table 19: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 49

Table 20: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 49

Table 21: Brand Value and Volume-Lamb (Cooked Meats-Packaged) Category 49

Table 22: Brand Value and Volume-Pork (Cooked Meats-Packaged) category 49

Table 23: Brand Value and Volume-Turkey (Cooked Meats-Packaged) category 50

Table 24: Brand Value and Volume-Others (Cooked Meats-Packaged) category 50

Table 25: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 51

Table 26: Brand Value and Volume-Pork (Fresh Meat (Counter)) category 51

Table 27: Brand Value and Volume-Frozen Processed Meat Category 52

Table 28: Brand Value and Volume-Frozen Whole Cuts of Meat Category 52

Table 29: Market Definitions 78

Table 30: Category Definitions 79

Table 31: Category Definitions 80

Table 32: Channel Definitions 81

Table 33: Health & Wellness: Product Attributes-Food Minus 82

Table 34: Health & Wellness: Product Attributes-Free From 83

Table 35: Health & Wellness: Product Attributes-Functional & Fortified 84

Table 36: Health & Wellness: Product Attributes-Naturally Healthy 85

Table 37: Health & Wellness: Product Attributes-Food Intolerance 86

Table 38: Health & Wellness: Consumer Benefits-Health Management 87

Table 39: Health & Wellness: Analysis by Consumer Benefits 88

Table 40: Health & Wellness: Consumer Benefits-Performance 89

Table 41: Market Value for Ambient Meat-by category (A$ Million), 2011-2021 90

Table 42: Market Value for Chilled Raw Packaged Meat-Processed -by category (A$ Million), 2011-2021 90

Table 43: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (A$ Million), 2011-2021 91

Table 44: Market Value for Cooked Meats-Counter-by category (A$ Million), 2011-2021 91

Table 45: Market Value for Cooked Meats-Packaged-by category (A$ Million), 2011-2021 92

Table 46: Market Value for Fresh Meat (Counter)-by category (A$ Million), 2011-2021 92

Table 47: Market Value for Frozen Meat-by category (A$ Million), 2011-2021 93

Table 48: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 94

Table 49: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 94

Table 50: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 95

Table 51: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 95

Table 52: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 96

Table 53: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 97

Table 54: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 97

Table 55: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 98

Table 56: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 98

Table 57: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 99

Table 58: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 99

Table 59: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 100

Table 60: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 101

Table 61: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 101

Table 62: Components of change-by Market 102

Table 63: Meat Sales Distribution in Australia-by Market (A$ Million), 2016 103

Table 64: Key Health & Wellness product attributes driving sales in Australia (A$ Million) 104

Table 65: Key Health & Wellness consumer benefits driving sales in Australia (A$ Million) 104

Table 66: Packaging Material (in Million pack units) 105

Table 67: Container Type (in Million pack units) 105

Table 68: Closure Type (in Million pack units) 106

Table 69: Outer Type (in Million pack units) 106

Table 70: Exchange Rates: (US$-A$), 2011-2021 107

Table 71: GDP Per Capita (A$) 107

Table 72: Population 107

Table 73: Consumer Price Index 107

Table 74: Age Profile (Millions of Persons) 108

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H. J. Heinz Company, Hormel Foods Corporation, Zwanenberg Food Group B.V., Davies Foods, Associated British Foods Plc, Dorsogna Ltd, Hans Continental Smallgoods, Primrybsnab, SunPork Fresh Foods, Associated British Foods Plc, Steggles, Inghams Enterprises Pty Limited., Macro Meats Pty Ltd, B.E. Campbell (NSW) Pty Ltd, Steggles, LILYDALE, Inghams Enterprises Pty Limited., Gotzinger Smallgoods Pty Ltd, Hans Continental Small goods, Urban Purveyor Group, Macro Meats Pty Ltd


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