Recently Viewed
empty-cart

There are no Recent Items

Close
Login/Register

Close
Single User License Price USD 995
Single User License Price INR 68655
Corporate User License Price USD 2985
Corporate User License Price INR 205965
Site License Price USD 1990
Site License Price INR 137310
Request a Quote

Report Title

Failure Case Study: Amazon Restaurants in the UK - Facing the challenges of the competitive online food delivery landscape

Quote Request for License Type
License Type Price  
Single User License USD 995
Site License USD 1990
Enterprise Wide License USD 2985
"Thanks for submitting the form. Our marketing team will connect back to you for the budget constraint."
Close
REQUEST A CUSTOMIZED RESEARCH

Report Title

Failure Case Study: Amazon Restaurants in the UK - Facing the challenges of the competitive online food delivery landscape


Quote Request for License Type
License Type Price  
Single User License USD 995
"Thanks for letting us know your requirement. Our research team will connect back to you for the bespoke requirement."
Close
REQUEST FOR SAMPLE REPORT

Report Title

Failure Case Study: Amazon Restaurants in the UK - Facing the challenges of the competitive online food delivery landscape

"Thanks for submitting the form. The concerned team will send the sample report in the next 12 hours."
"Thank you for downloading the sample report."
Close

Failure Case Study: Amazon Restaurants in the UK - Facing the challenges of the competitive online food delivery landscape



Executive Summary

Failure Case Study: Amazon Restaurants in the UK-Facing the challenges of the competitive online food delivery landscape

Summary

Amazon Restaurants, offering online food delivery ordering from a range of participating restaurants, launched in London in 2016, opened to Amazon Prime subscribers across the capital. However, in November 2018, Amazon closed the service.

Online/app-based food delivery is a growth market in the face of pressure on traditional quick-service restaurants. This has inspired both new start-ups and bigger brands with logistics and online clout to explore such services, with competition springing up in major cities in markets such as the US, the UK, and Europe.

Scope

- For a value-added service to attract usage, it needs to be offering something one cannot get elsewhere, or offer a comparatively better proposition. Amazon Restaurants simply was not managing that in the London context.

- Its degree of choice was inferior to the competition and it alone was unlikely to be a reason to purchase a Prime subscription.

- The food delivery marketplace in key locations such as London has become highly competitive, with major players making it difficult for new entrants.

- Uber Eats and Deliveroo are more emblematic of the "sharing economy," which is characterized by, and favors new, agile start-ups with creative ideas and brands that reflect the "new-ness" of that shared services concept. Amazon in comparison reflects the previous generation of online services development and association and possibly lacks the popular association with shared innovation.

Reasons to buy

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-Outs

5. Appendix

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Amazon

Food delivery, online, app, sharing economy, Millennials, local, convenience


Related Products in vertical
red-whiteline

RECENT VIEWED REPORTS



Sign up for newsletter

Close
Apply For Job

  • Applicant Name
  • Job Function
  • Total Experience
  • Skills
  • Email ID
  • Notice Period
  • Current CTC & Expected CTC
  • Phone Number
  • Validation
  • captcha  info-icon

    If validation code does not match, please refresh the page.

  • "Your resume has been successfully received. HR will connect you within 14 days in case your resume gets shortlisted."
Close
Download Company Brochure

  • Name
  • Email
  • Company Name
  • Select Country*
  • Phone Number
  • Validation
  •   info-icon

    If validation code does not match, please refresh the page.

Close
Engage With Us

  • Name
  • Designation
  • Email
  • Phone No.
  • Company Name
  • Company URL
  • Select Country*
  • Requirements/ Comments
  • Validation
  • captcha  info-icon

    If validation code does not match, please refresh the page.

  • "Thanks for submitting the form. The concerned team will respond to your query in the next 8-12 hours"
Close

Compare

Expand

person