Success Case Study: Uber Eats in the UK - Leveraging the Uber brand to serve consumers round-the-clock food delivery needs
December 2018
21
About the Report
About the Report
Success Case Study: Uber Eats in the UK-Leveraging the Uber brand to serve consumers' round-the-clock food delivery needs
Summary
Online/app-based food delivery is a growth market in the face of pressure on traditional quick-service restaurants. This has inspired both new start-ups and bigger brands with logistics and online clout to explore such services, with competition springing up in major cities in markets such as the US, UK, and Europe.
Uber Eats is a food delivery service originating in the US but now expanding in the UK, offering app-based ordering and facilitating delivery through its own driver network from local restaurant kitchens, as well as exclusive "virtual restaurants".
Scope
- The efficiency that smart technologies and solutions offer resonates with consumers, particularly those who are time-pressed or efficacy-driven.
- Within food delivery, this means an inexorable march towards app-based mobile and website-based ordering becoming an expected means of interacting with restaurants.
- Consumers' idea of convenience in the food delivery sphere is becoming much broader-a reflection of their needs continuing to diverge from the relatively predictable patterns of daily activities and mealtime occasions of the past.
Reasons to buy
- Use GlobalData's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
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- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Products
Products
Food delivery, online, app, sharing economy, Millennials, local, convenience
Companies
Uber Eats
Uber
Just Eat
Deliveroo
Table of Contents
Table of Contents
Table of Contents
1. Introduction
2. What?
3. Why?
4. Take-Outs
5. Appendix
Why Buy From US?
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