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Report Title

Mothers Day in the UK - 2018

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Mothers Day in the UK - 2018


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Mothers Day in the UK - 2018

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Mothers Day in the UK - 2018



Executive Summary

Mother's Day in the UK-2018

Summary

"Mother's Day in the UK-2018", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Mother's Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

More shoppers made a Mother's Day retail or leisure purchase this year, with 63.6% of shoppers participating in the occasion, up 3.3ppts on 2017.

Scope

- In 2018 shoppers had a more positive attitude towards Mother's Day, with 70.0% agreeing that it was an year.important occasion, up 2.5ppts on last.

- The trend of shoppers feeling Mother's Day is more important than last year has been reflected in the participation rate, with 63.6% of shoppers buying into the occasion, up 3.3ppts on 2017.

- Mother's Day shoppers are cutting back in more discretionary retail categories to cover increased food costs such as gifts and cards, valuing low prices and bargains on offer when selecting a retailer.

Reasons to buy

- Using our in-depth consumer insight to learn which areas within Mother's Day shopping are most important to ensure that product offerings are catering to the needs and wants of customers.

- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.

- Use our in-depth analysis of the leading retailers for the Mother's Day occasion in order to understand how to appeal shoppers and maximise market share.

Table of Contents

THE KEY FINDINGS

The Key Findings

Sentiment for Mother's Day has improved this year

Although Mother's Day participation has grown, more shoppers have attempted to cut down on spend

Trend insight-stores

Trend insight-online

CONSUMER ATTITUDES

Key findings

Buying dynamics

Financial wellbeing

Financial spending

Mother's Day spending

Who shoppers bought for

Mother's Day activities

Dining out choices

Dining in choices

Mother's Day statements

Retailer selection

Retailer ratings-grocers

Retailer ratings-non-food retailers

FOOD & DRINK

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Retailer used

Spending

Buying dynamics

GIFTS

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Average spend

Retailer used

Buying dynamics

CARDS & GIFT WRAP

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Average spend

Retailer used

Buying dynamics

METHODOLOGY

Technical details: consumer survey work

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Mother's Day 2018 shopper penetration (by demographic and by region) & 2017 shopper penetration

Mother's Day 2018 retail shopper penetration (by demographic and by region) & 2017 retail shopper penetration

Mother's Day 2018 leisure shopper penetration (by demographic and by region) & 2017 leisure shopper penetration

Financial wellbeing compared to last year, 2017 & 2018

How consumers financed Mother's day spending, 2017 & 2018

Mother's Day spending compared to last year, 2017 & 2018

The proportion of Mother's Day spending on retail vs. leisure, 2018

Who consumers bought Mother's Day gifts for, 2018

Mother's Day activities undertaken, 2017 & 2018

Mother's Day dining out choices, 2017 & 2018

Mother's Day dining in choices, 2017 & 2018

Agreement statements about Mother's Day, 2018

Retailers that did the best job promoting Mother's Day, 2017 & 2018

What's driving retailer selection (food & drink), 2018, and ppt change on 2017

Consumers using each channel for purchasing food & drink (browsed & purchased), 2018

Consumers using each device for purchasing food & drink (browsed & purchased), 2018

Fulfilment options for food & drink purchases made online, 2018

Top 10 retailers most shopped at for food & drink, 2017 & 2018

Food & drink spend, by retailer and by average, 2018

Mother's Day 2018 food & drink penetration (by demographic) & 2017 food & drink penetration

Mother's Day 2018 cakes/chocolates/biscuits penetration (by demographic) & 2017 cakes/chocolates/biscuits penetration

Mother's Day 2018 fresh meat penetration (by demographic) & 2017 fresh meat penetration

Mother's Day 2018 fruit & vegetables penetration (by demographic) & 2017 fruit & vegetables penetration

Mother's Day 2018 delicatessen products penetration (by demographic) & 2017 delicatessen products penetration

Mother's Day 2018 fish penetration (by demographic) & 2017 fish penetration

Mother's Day 2018 ready meals penetration (by demographic) & 2017 ready meals penetration

Mother's Day 2018 alcoholic drinks penetration (by demographic) & 2017 alcoholic drinks penetration

Mother's Day 2018 non-alcoholic drinks penetration (by demographic) & 2017 non-alcoholic drinks penetration

Planned/impulse purchases (overall food & drink), 2017 & 2018

Planned/impulse purchases (food & drink categories), 2017 & 2018

What's driving retailer selection (gifts), 2018, and ppt change on 2017

Consumers using each channel for purchasing gifts (browsed & purchased), 2018

Consumers using each device for purchasing gifts (browsed & purchased), 2018

Fulfilment options for gifts purchases made online, 2018

Average spend on gifting categories, 2018

Top 10 retailers shopped at for gifts, 2017 & 2018

Mother's Day 2018 gift penetration (by demographic) & 2017 gift penetration

Mother's Day 2018 food & drink gifts penetration (by demographic) & 2017 food & drink gifts penetration

Mother's Day 2018 fine jewellery & watches penetration (by demographic) & 2017 fine jewellery & watches penetration

Mother's Day 2018 clothing penetration (by demographic) & 2017 clothing penetration

Mother's Day 2018 accessories & footwear penetration (by demographic) & 2017 accessories & footwear penetration

Mother's Day 2018 music & video penetration (by demographic) & 2017 music & video penetration

Mother's Day 2018 books penetration (by demographic) & 2017 books penetration

Mother's Day 2018 stationery penetration (by demographic) & 2017 stationery penetration

Mother's Day 2018 sports penetration (by demographic) & 2017 sports penetration

Mother's Day 2018 flowers & plants penetration (by demographic) & 2017 flowers & plants penetration

Mother's Day 2018 beauty penetration (by demographic) & 2017 beauty penetration

Mother's Day 2018 electricals penetration (by demographic) & 2017 electricals penetration

Mother's Day 2018 homewares penetration (by demographic) & 2017 homewares penetration

Mother's Day 2018 DIY & gardening penetration (by demographic) & 2017 DIY & gardening penetration

Mother's Day 2018 vouchers & money penetration (by demographic) & 2017 vouchers & money penetration

Father's Day 2018 experiences penetration (by demographic) & 2017 experiences penetration

Planned/impulse purchases (overall gifts), 2017 & 2018

Planned/impulse purchases (gift categories), 2017 & 2018

What's driving retailer selection (cards & gift wrap), 2018, and ppt change on 2017

Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2018

Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2018

Fulfilment options for cards & gift wrap purchases made online, 2018

Average spend on card & gift wrap products, 2018

Top 10 retailers shopped at for cards & gift wrap, 2017 & 2018

Mother's Day 2018 card & gift wrap penetration (by demographic) & 2017 card & gift wrap penetration

Mother's Day 2018 cards penetration (by demographic) & 2017 cards penetration

Mother's Day 2018 gift wrap & accessories penetration (by demographic) & 2017 gift wrap & accessories penetration

Planned/impulse purchases (overall card & gift wrap), 2017 & 2018

Planned/impulse purchases (card & gift wrap categories), 2017 & 2018

List of Tables

Retailer ratings across key measures-grocers, 2018

Retailer ratings across key measures-non-food retailers, 2018

What's driving retailer selection (by retailer)-Tesco, ASDA & Sainsbury's, 2017 & 2018

Products purchased-cakes/chocolate/biscuits, 2017 & 2018

Products purchased-fresh meat, 2017 & 2018

Products purchased-fruit & vegetables, 2017 & 2018

Products purchased-delicatessen products, 2017 & 2018

Products purchased-fish, 2017 & 2018

Products purchased-ready meals, 2017 & 2018

Products purchased-alcoholic drinks, 2017 & 2018

Products purchased-non-alcoholic drinks, 2017 & 2018

Products purchased-food & drink gifts, 2017 & 2018

Retailers used-food & drink gifts, 2017 & 2018

Products purchased-fine jewellery & watches, 2017 & 2018

Retailers used-fine jewellery & watches, 2017 & 2018

Products purchased-clothing, 2017 & 2018

Retailers used-clothing, 2017 & 2018

Products purchased-accessories & footwear, 2017 & 2018

Retailers used-accessories & footwear, 2017 & 2018

Products purchased-music & video, 2017 & 2018

Retailers used-music & video, 2017 & 2018

Products purchased-books, 2017 & 2018

Retailers used-books, 2017 & 2018

Products purchased-stationery, 2017 & 2018

Retailers used-stationery, 2017 & 2018

Products purchased-sports, 2017 & 2018

Retailers used-sports, 2017 & 2018

Products purchased-flowers & plants, 2017 & 2018

Retailers used-flowers & plants, 2017 & 2018

Products purchased-beauty, 2017 & 2018

Retailers used-beauty, 2017 & 2018

Products purchased-electricals, 2017 & 2018

Retailers used-electricals, 2017 & 2018

Products purchased-homewares, 2017 & 2018

Retailers used-homewares, 2017 & 2018

Products purchased-DIY & gardening, 2017 & 2018

Retailers used-DIY & gardening, 2017 & 2018

Products purchased-vouchers & money, 2017 & 2018

Products purchased-experiences, 2017 & 2018

Products purchased-cards, 2017 & 2018

Retailers used-cards, 2017 & 2018

Products purchased-gift wrap & accessories, 2017 & 2018

Retailers used-gift wrap & accessories, 2017 & 2018

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Waitrose

Oliver Bonas

Sainsbury's

Poundland

John Lewis

Jo Malone

Le Creuset

UGG

Next

Marks & Spencer

Aldi

Lidl

Pizza Express

McDonalds

Tesco

ASDA

Amazon

Morrisons

Thorntons

Co-op

Boots

Debenhams

WH Smith

Card Factory

Home Bargains

Pandora

Argos

Tiffany & Co

H. Samuel

Swarovski

House of Fraser

TK Maxx

Primark

H&M

Zara

Kate Spade

Littlewoods

Michael Kors

HMV

CEX

Apple

iTunes

GAME

Waterstones

The Works

Disney Store

Poundstretcher

Clintons

The Range

Poundworld

JD Sports

Runners Need

ASOS

JML Direct

JD Williams

Interflora

Superdrug

The Body Shop

B&M

Shop Direct

IKEA

B&Q

Maplin

Moonpig.com

Wyevale

Mother, Mother's Day, Occasions, Electricals, Jewellery, Watches, Experience, Clothing, Vouchers, Money, Accessories, Footwear, Beauty, Food, Drink, DIY, Gardening, Sports, Entertainment, Flowers, Plants, Stationery, Homewares, Books, Greetings cards, Gift wrap, Gift bags, Wrapping accessories, Retail, Leisure, Gifts


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