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Consumer and Market Insights: Dairy and Soyfood in Italy

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Consumer and Market Insights: Dairy and Soyfood in Italy


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Consumer and Market Insights: Dairy and Soyfood in Italy

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Consumer and Market Insights: Dairy and Soyfood in Italy



Executive Summary

Italy's Dairy & Soy Food market, the smallest among major global economies, is forecast to show slow growth at a CAGR of 0.4% over 2015-2020. However, the second lowest number of per capita consumption occasions among major European economies points out to opportunities to encourage more frequent consumption by capitalizing on consumers' desire for affordable dairy products featuring age-aligned properties.

Key Findings

For Italian men Dairy consumption is more motivated by the desire for value for money than women's

Milk comprises of over a half of the Italian Dairy & Soy market by volume

Italian parents check Dairy's labels for age-aligned needs when seek Dairy for their children

The desire for value is especially important in the Yogurt category

Synopsis

Canadean's Consumer and Market Insights: Dairy & Soy Food in Italy identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Dairy & Soy, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadean's 20 key consumer trends have on Dairy & Soy consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs International and Italy-specific product innovation examples targeting key consumer needs-compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Italy's Dairy and Soy market

Quantify the influence of 20 consumption motivations in the Dairy & Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the Italian Dairy & Soy Food market

Impact of exchange rate fluctuations on the Italian Dairy & Soy Food market

Degree of trade up/down in the Italian Dairy & Soy Food market (Off-trade and On-trade)

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of Average Price per Kg by category

Top variants and pack size distribution analysis

Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

Leading retailers in the Italian Food market

Leading distribution channels (value terms) in the Italian Dairy & Soy Food market

Leading distribution channels (value terms) by category

Contents Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the Italian Dairy & Soy Food market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Dairy & Soy Food market by type of packaging material/container (in volume terms)

Dairy & Soy Food market by type of packaging closure/outer (in volume terms)

Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

Overall consumption occasions by age and gender in the Italian Dairy & Soy Food market

Private Label consumption occasions by age and gender in the Italian Dairy & Soy Food market

Under/Over-consumption levels in the Italian Dairy & Soy Food market by gender and age

Consumption frequency by type of consumer in the Italian Dairy & Soy Food market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Italian Dairy & Soy Food market

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in Italian Dairy & Soy Food market:

How the trend is influencing consumption in the Italian Dairy & Soy Food market

How to target the trend in the Italian Dairy & Soy Food market

How the trend will evolve in the Italian Dairy & Soy Food market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Dairy & Soy Food market in the future

Examples of New Product Development

New products launched in the Italian Dairy & Soy Food market

New products launched in global Dairy & Soy Food market

Actions and Recommendations

How to successfully target key trends in the Italian Dairy & Soy Food market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Health & Wellness data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends

Market Data Methodology.

Consumer Data Methodology

About Canadean

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020

Figure 4:Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category (Off-trade), 2010-2020

Figure 6: Market value growth analysis by category (On-trade), 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8:Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Dairy & Soy Food, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value and volume), 2015

Figure 14: Private label penetration by categories, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Value of key Health & Wellness claims, by category, 2010-2020

Figure 17: Leading Health & Wellness companies by category, 2015

Figure 18: Packaging analysis-key packaging material, container, closure, outer type, 2015

Figure 19:Growth in key packaging material, container, closure, outer type, 2015-2020

Figure 20: Consumption occasions by gender and age, 2015

Figure 21: Private label occasions by gender and age, 2015

Figure 22: Heavy, medium, or light consumption by gender, 2015

Figure 23: Heavy, medium, or light consumption by age, 2015

Figure 24: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 25: Influence of a trend on consumption-by gender, age, income group and leisure time

Figure 26: Innovative new product launch-global and country specific

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in USD, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to EUR

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category (Off-trade), 2015-2020

Table 7: Market volume growth, by category (On-trade), 2015-2020

Table 8: Segment level analysis by category, 2015

Table 9: Online average price per Kg comparison by categories

Table 10: Retailer price dynamics (includes % difference from average price)

Table 11: Leading retailers

Table 12: Leading brands by segments, 2015

Table 13: Leading brands by category, 2015

Table 14: Key Health & Wellness product attributes driving sales, 2015

Table 15: Key Health & Wellness consumer benefits driving sales, 2015

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Conad

Interdis

Alival Spa

Bindi Eu

Biraghi S.P.A.

Bongrain S.A.

Cameo S.P.A

Campo Dei Fiori

Carrefour

Centrale Del Latte Di Torino S.P.A

Cooperative Latteria Vipiteno

Crai

Dean Foods Company

Fattoria Scaldasole Srl

Fattorie Osella S.P.A

Gennaro Auricchio S.P.A.

Granarolo S.P.A

Groupe Danone S.A

Groupe Lactalis

La Cooperative Assegnatari Associati Arborea

Latte Montagna Alto Adige Soc. Agr. Coop.

Latteria Sociale Merano-Soc. Agricola Coop.

Mondelez InternationalInc

Muller Group

Nestle S.A.

Newlat Spa

Occelli Agrinatura S.R.L

Oro Verde

Parmareggio Spa

Prealpi S.P.A

Spar

Sterilgarda Alimenti S.P.A

Stuffer Spa

Valle Grande S.A.

Valsoia Spa

Yakult Honsha Co.,Ltd

Zanetti Spa

Zarpellon Spa

Aging populations, older consumers, value, anchoring, time scarcity, busy lives, connoisseurship, quality, cheese, milk, yogurt, dessert, butter


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