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Country Profile: Ice Cream Sector in Italy

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Country Profile: Ice Cream Sector in Italy


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Country Profile: Ice Cream Sector in Italy

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Country Profile: Ice Cream Sector in Italy



Executive Summary

Country Profile: Ice Cream Sector in Italy

Summary

The Ice Cream sector in Italy is forecast to register value growth of 4.3% during 2016-2021. Of all the markets, the Artisanal Ice Cream market is the largest in both value and volume terms, while the Take-Home and Bulk Ice Cream market is forecast to register the fastest growth during 2016-2021. On-trade transactions account for the leading share in the distribution of Ice Cream products in the country. Flexible Packaging is the most commonly used packaging material in the sector, while Rigid Plastics is forecast to register the fastest growth during 2016-2021. Unilever, Sammontana Spa and Nestle are the leading market players in the Italian Ice Cream sector.

GlobalData's Country Profile report on the Ice Cream sector in Italy provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade

Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream-Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

The Ice Cream sector in Italy is forecast to grow at 4.3% CAGR in value terms during 2016-2021

Per capita consumption in the Artisanal Ice Cream market is noticeably higher compared to other markets in Italy

On-trade transactions account for the leading share in the distribution of Ice Cream products in Italy

Cornetto lead the Italian Ice Cream sector in both value and volume terms

Flexible Packaging is the most commonly used package material in the Italian Ice Cream sector

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Italy in the global and regional context 5

3.1. Italy's share in the Global and Western European Ice Cream sector 5

3.2. Italy compared to other leading countries in Western Europe 6

4. Market size analysis-Ice Cream sector 7

4.1. Value and volume analysis-Ice Cream sector in Italy 7

4.2. Per capita consumption-Italy compared to Western Europe and globally 8

4.3. Value and volume analysis by markets in the Ice Cream sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Artisanal Ice Cream 12

5.3. Market analysis: Impulse Ice Cream-Single Serve 13

5.4. Market analysis: Take-Home and Bulk Ice Cream 16

6. Distribution analysis 19

6.1. Distribution channel share analysis: Ice Cream sector 19

6.2. Distribution channel share analysis: Artisanal Ice Cream 20

6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 21

6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 22

7. Competitive landscape 23

7.1. Brand share analysis by sector 23

7.2. Brand share analysis by markets 25

7.3. Brand share analysis by category 28

7.3.1. Impulse Ice Cream-Single Serve 28

7.3.2. Take-Home and Bulk Ice Cream 29

7.4. Private label share analysis 30

8. Health & Wellness analysis 32

8.1. Market size analysis by Health & Wellness claims 32

8.2. Market share analysis-Health & Wellness product attributes 33

8.3. Market size analysis-Health & Wellness consumer benefits 35

8.4. Leading companies in Italy's Health & Wellness market 37

9. Packaging analysis 38

9.1. Packaging share and growth analysis by package material 38

9.2. Packaging share analysis by package material 39

9.3. Packaging share and growth analysis by pack type 40

9.4. Packaging share analysis by pack type 41

9.5. Packaging share and growth analysis by closure type 42

9.6. Packaging share analysis by closure type 43

9.7. Packaging share and growth analysis by primary outer type 44

9.8. Packaging share analysis by primary outer type 45

10. Macroeconomic analysis 46

10.1. GDP per Capita 49

10.2. Population and population growth 50

10.3. Consumer Price Index 51

10.4. Population breakdown by age 52

11. Consumer graphics 53

11.1. Consumption by Gender 53

11.2. Consumption by Age 54

11.3. Consumption by Education 55

11.4. Consumption by Degree of Urbanization 56

12. Methodology 57

13. Definitions 58

14. Appendix 69

15. About GlobalData 81

16. Disclaimer 82

17. Contact Us 83

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Volume share of Italy in the global and Western European Ice Cream sector, 2011-2021 5

Figure 2: Italy compared to the other top four countries in Western Europe-market size, growth, and competitive landscape 6

Figure 3: Market size analysis by value and volume, Ice Cream sector, 2011-2021 7

Figure 4: Per capita consumption in Italy compared to global and Western European average, 2011-2021 8

Figure 5: Value and volume growth analysis by markets, 2016-2021 9

Figure 6: Per capita consumption (by markets) in Italy compared to global and Western European average, 2016 11

Figure 7: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 12

Figure 8: Value and volume growth analysis, Impulse Ice Cream-Single Serve market, 2011-2021 13

Figure 9: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 16

Figure 10: Distribution channel share, Ice Cream sector, 2011-2016 19

Figure 11: Distribution channel share, Artisanal Ice Cream market, 2011-2016 20

Figure 12: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 21

Figure 13: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 22

Figure 14: Leading brands in the Italian Ice Cream sector, value and volume share, 2016 23

Figure 15: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 25

Figure 16: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 26

Figure 17: Private label penetration by markets (value terms), 2016 30

Figure 18: Growth analysis, private label and brands, (2011-2016) 31

Figure 19: Value of Health & Wellness claims by market, USD million, 2016-2021 32

Figure 20: Value analysis by Health & Wellness product attributes, 2016 33

Figure 21: Value analysis by Health & Wellness consumer benefits, 2016 35

Figure 22: Volume analysis by Health & Wellness consumer benefits, 2016 36

Figure 23: Leading companies in the Health & Wellness market by value, 2016-Impulse Ice Cream-Single Serve 37

Figure 24: Packaging share and growth analysis by package material, 2011-2021 38

Figure 25: Use of package material by markets (in pack units), 2016 39

Figure 26: Packaging share and growth analysis by pack type, 2011-2021 40

Figure 27: Use of pack type by markets (in pack units), 2016 41

Figure 28: Packaging share and growth analysis by closure type, 2011-2021 42

Figure 29: Use of closure type by markets (in pack units), 2016 43

Figure 30: Packaging share and growth analysis by primary outer type, 2011-2021 44

Figure 31: Use of primary outer type by markets (in pack units), 2016 45

Figure 32: Relative comparison of countries based on PEST analysis 46

Figure 33: Italy's GDP per capita, 2011-2016 49

Figure 34: Population growth in Italy, 2011-2016 50

Figure 35: Consumer Price Index, Italy, 2010-2016 51

Figure 36: Age Profile, Italy, 2016 52

Figure 37: Consumption of Ice Cream by Gender, Italy, 2016 53

Figure 38: Consumption of Ice Cream by age, Italy, 2016 54

Figure 39: Consumption of Ice Cream by education, Italy, 2016 55

Figure 40: Consumption of Ice Cream by urbanization, Italy, 2016 56

Figure 41: About GlobalData 81

List of Tables

Table 1: Growth analysis by markets, 2016-2021 10

Table 2: Value analysis of Impulse Ice Cream-Single Serve market by categories, 2011-2021 14

Table 3: Volume analysis of Impulse Ice Cream-Single Serve market by categories, 2011-2021 15

Table 4: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 17

Table 5: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 18

Table 6: Brand Value and Volume-Ice Cream sector, 2016 24

Table 7: Brand Value and Volume-Impulse Ice Cream-Single Serve market, 2016 25

Table 8: Brand Value and Volume-Take-Home and Bulk Ice Cream market, 2016 27

Table 9: Brand Value and Volume-Dairy-Based category 28

Table 10: Brand Value and Volume-Water-Based category 28

Table 11: Brand Value and Volume-Dairy-Based category 29

Table 12: Brand Value and Volume-Water-Based category 29

Table 13: Consumption of Ice Cream by Gender and markets (Kg Million,2016) 53

Table 14: Consumption of Ice Cream by age and markets (Kg Million, 2016) 54

Table 15: Consumption of Ice Cream by education and markets (Kg Million, 2016) 55

Table 16: Consumption of Ice Cream by urbanization and markets (Kg Million, 2016) 56

Table 17: Market Definitions 58

Table 18: Category Definitions 59

Table 19: Channel Definitions 60

Table 20: Health & Wellness: Product Attributes-Food Minus 61

Table 21: Health & Wellness: Product Attributes-Free From 62

Table 22: Health & Wellness: Product Attributes-Functional & Fortified 63

Table 23: Health & Wellness: Product Attributes-Naturally Healthy 64

Table 24: Health & Wellness: Product Attributes-Food Intolerance 65

Table 25: Health & Wellness: Consumer Benefits-Health Management 66

Table 26: Health & Wellness: Analysis by Consumer Benefits 67

Table 27: Health & Wellness: Consumer Benefits-Performance 68

Table 28: Market Value for Artisanal Ice Cream-by category ( EUR Million) 2011-2021 69

Table 29: Market Value for Artisanal Ice Cream-by category ( USD Million) 2011-2021 69

Table 30: Market Volume for Artisanal Ice Cream-by category (Kg Million) 2011-2021 69

Table 31: Market Value for Impulse Ice Cream-Single Serve-by category ( EUR Million) 2011-2021 70

Table 32: Market Value for Impulse Ice Cream-Single Serve-by category ( USD Million) 2011-2021 70

Table 33: Market Volume for Impulse Ice Cream-Single Serve-by category (Kg Million) 2011-2021 71

Table 34: Market Value for Take-Home and Bulk Ice Cream-by category ( EUR Million) 2011-2021 71

Table 35: Market Value for Take-Home and Bulk Ice Cream-by category ( USD Million) 2011-2021 72

Table 36: Market Volume for Take-Home and Bulk Ice Cream-by category (Kg Million) 2011-2021 72

Table 37: Sector Value for Artisanal Ice Cream-by market ( EUR Million) 2011-2021 73

Table 38: Sector Value for Ice Cream-by market ( USD Million) 2011-2021 74

Table 39: Sector Volume for Ice Cream-by market (Kg Million) 2011-2021 75

Table 40: Ice Cream Sales Distribution in Italy- by Markets ( EUR Million), 2016 75

Table 41: Key Health & Wellness product attributes driving sales in Italy ( EUR Million) 76

Table 42: Key Health & Wellness consumer benefits driving sales in Italy ( EUR Million) 76

Table 43: Packaging Material (in Million pack units) 77

Table 44: Container Type (in Million pack units) 77

Table 45: Closure Type (in Million pack units) 77

Table 46: Primary Outer Type (in Million pack units) 78

Table 47: Exchange Rates: ( USD - EUR ), 2011-2021 79

Table 48: GDP Per Capita ( EUR ) 79

Table 49: Population 79

Table 50: Consumer Price Index 80

Table 51: Age Profile (Millions of Persons) 80

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Unilever Sammontana Spa Nestle Valsoia Spa General Mills Inc Mars Incorporated Sammontana Spa Ferrero

Italy, Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-Home and Bulk Ice Cream, Dairy-Based, Water-Based, Distribution, On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, package materials, pack, closure, primary outer, volume share, value share


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