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Report Title

Top Growth Opportunities: Wine in the US

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Top Growth Opportunities: Wine in the US


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Top Growth Opportunities: Wine in the US

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Top Growth Opportunities: Wine in the US



Executive Summary

Top Growth Opportunities: Wine in the US

Summary

"Top Growth Opportunities: Wine in the US", provides an overview of the Wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for Wine market in the US and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

This report identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Wine, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes over 2011-2016 for US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

The degree of influence that the 20 key consumer trends identified by GlobalData have on Wine consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and US-specific product innovation targeting key consumer needs

Scope

The US Wine market is expected to grow more slowly during 2016-2021 than 2011-2016.

Over the past five years US consumers have traded up for wine. This is evident from the higher growth in value than volume across the three wine categories.

Overall, the private label threat remains low to big brands. But smaller brands risk losing market share to private labels.

Women and consumers aged 55+ are driving the growth of Wine in the US.

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of US'sWine consumers.

This is based on GlobalData'sunique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Wine sector.

Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

1. Introducing a top growth market for wine

Top 10 global growth opportunities scores 8-

Top global issues

Assessment against global strategic issues

GlobalData'sstrategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score-overview

Consumer spending trends-peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight-identifying the opportunities to move into

Market growth by category

Value growth of the market 23-

Volume growth of the market 25-

Level of premiumization by category

Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Wine retail channel share

Key Retail Channel trends

Routes to market 32-3

Drivers of change in the sector 3

4. Company and brand insight-the competitive landscape defined

Category fragmentation 3

Company and brand strength 3

Private label penetration 3

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight-who, what, when, where and why

Strategic issues map 43-

Key consumer driver implications 4

Key consumers trends

Consumer groups 47-

Key Health & Wellness trends

Consumer trends summary

6. Product and packaging insights

Key Product Insights

Trends and strategic issues-other notable product trends

Key product innovation case studies 54-5

Key Packaging Insights

Trends and strategic issues 57-

Product launch key takeouts

7. White spaces and innovation opportunities-space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Price dynamics 64-

Product launch key takeouts 6

Key recommendations 67-6

8. Appendix

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData'sstrategic issues map

Average consumer spend, peer group comparisons, 2011-2021

Market value and split, 2011-2021

Value growth by category, 2011-2016 and 2016-2021

Value market growth by category, 2011-2021

Winners and losers by category, volume, 2016-2021

Value and volume growth by category, 2011-2021

Fragmentation by category, 2011-2016 3

Private label penetration and CAGR, 2011-2016 3

Cumulative value share by brand, 2016

Penetration of Health and Wellness claims by category, 2016

Packaging materials volume share, 2016 & 2021

Packaging closure materials volume share, 2016 & 2021

Projected CAGR for top five categories by value, 2016-2021

Price change by category, 2016 6

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2011-2021

Winners and losers by category, value, 2016-2021

Volume growth by category, 2011-2021

Winners and losers by category, volume, 2016-2021

Key consumption volume shares by consumer group, 2016

Key consumption motivators by category, 2016

Key consumption motivators by category, 2016 (continued)

Top categories by volume and CAGR, 2011-2016

Average price change by brand, 2016

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

E&J Gallo Winery

Constellation Brands Inc.

Franzia Wines

Trinchero Family Estates

Treasury Wine Estates Vintners Ltd.

Casella Wines PTY Ltd.

The Wine Group

Banfi Products Corp

Almaden Vineyards

Bronco Wine Co.


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