Top Growth Opportunities: Wine in South Korea
January 2018
98
About the Report
About the Report
Top Growth Opportunities: Wine in South Korea
Summary
"Top Growth Opportunities: Wine in South Korea", provides an overview of the Wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData'sproprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Wine producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Wine markets in South Korea through GlobalData'sdetailed and robust data, expert insight, and case studies.
GlobalData'sTop Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Wine producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
Get access to
Key consumer demographic groups driving consumption within the South Korea market. Improve your consumer targeting by understanding who'sdriving the market, what they want, and why
A study of market value and volumes over 2011-2016 for South Korea, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
White space analysis, to pinpoint attractive spaces in the market and the key actions to take
Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
Examples of international and regional product innovation targeting key consumer needs
Scope
South Korea ranks as one of the smallest market in the global Wine sector in terms of value in USD terms.
After a period of high growth at a CAGR of 12% in USD terms between 2011 and 2016, the South Korea'sWine market will grow at a slower rate in the next five years to 2021, at a CAGR of 7.9%.
Wine consumption is centered on older consumers. The mature tastes and premium factors attached to Wine products are driving consumption within this group.
Over 2016-2021, still wine will remain the highest value category and alongside fortied wine it is expected to record loss of share growth in the same period with sparkling wine gaining market share
Reasons to Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of South Korea'sWine consumers.
This is based on GlobalData'sunique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Wine sector.
Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Products
Companies
E-Mart
GS25
Durean Winery
Angel'sHeart
F.W.Langguth Erben Gmbh & Co. liters
Table of Contents
Table of Contents
Table of Contents
1. Introducing a top growth market for wine
Top 10 global growth opportunities scores 8-
Top global issues
Assessment against global strategic issues
GlobalData'sstrategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score-overview
Consumer spending trends-peer group comparisons
Political, economic, social, and technological: analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight-identifying the opportunities to move into
Market growth by category
Value growth of the market 23-
Volume growth of the market 25-
Level of premiumization by category
Category analysis-key drivers of change
3. Retail and distribution insight-key channels and retailers driving growth
Wine retail channel share
Key retail channel trends
Routes to market 32-3
Drivers of change in the sector 3
4. Company and brand insight-the competitive landscape defined
Category fragmentation 3
Company and brand strength 3
International and domestic brand analysis 3
Company and brand strength summary
5. Consumer insight-who, what, when, where, and why
Strategic issues map 41-
Key consumer driver implications
Key consumers trends
Consumer groups 4
Consumer trends summary
6. Product and packaging insights
Key product insights
Trends and strategic issues-other notable product trends
Key product innovation case studies 50-
Key packaging insights
Trends and strategic issues 53-
Product launch key takeouts 5
7. White spaces and innovation opportunities-space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations 61-
8. Appendix
List of Figure
List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalData'sstrategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016 3
Cumulative value share by brand, 2016 3
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for the top five categories by value, 2016-2021
List of Table
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016
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