Top Growth Opportunities: Wine in Poland
January 2018
97
About the Report
About the Report
Top Growth Opportunities: Wine in Poland
Summary
"Top Growth Opportunities: Wine in Poland", provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine market in Poland through GlobalData'sdetailed and robust data, expert insight, and case studies.
GlobalData'sTop Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for wine producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
Poland'sis the sixth-largest economy in the EU and one of the fastest growing economies as well, registering GDP growth of 2.7% for 2016 and a projected 3% for 2017. This has stabilized consumer confidence, and spending, despite lingering concerns around the global recession. Wine in Poland benefits from this increased demand and consumer spending for indulgent products, given that consumers now perceive these options as affordable luxury. Finally, as the domestic population continues to age and develop, there is a significant awareness about health & wellness, and wine benefits from this through being perceived as a both an indulgent treat but with also possessing some health benefits, unlike other types of alcohol. Consequently, the Polish wine market offers good growth opportunities in terms of per capita expenditure in the future.
Scope
The Polish wine market was valued at over USD 3 billion in 2016 and is forecast to grew at a CAGR of 6.3% between 2016-2021.
The market will grow to over USD 4.5 billion by 2021.
Ambra S.A. is the largest wine producer in Poland with over a 6% share of the market, in value terms, as of 2016.
Reasons to Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Poland'swine consumers.
This is based on GlobalData'sunique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the wine sector.
Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Products
Table of Contents
Table of Contents
Table of Contents
1. Introducing a top growth market for Wine
Top 10 global growth opportunities scores 8-
Top global issues
Assessment against global strategic issues
GlobalData'sstrategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score-overview
Consumer spending trends-peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight-identifying the opportunities to move into
Market growth by category
Value growth of the market 23-24 Volume growth of the market 25-
Level of premiumization by category
Category analysis-key drivers of change
3. Retail and distribution insight-key channels and retailers driving growth
Wine retail channel share
Key Retail Channel trends
Routes to market 32-3
Drivers of change in the sector 3
4. Company and brand insight-the competitive landscape defined
Category fragmentation 3
Company and brand strength 3
Private label penetration 3
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight-who, what, when, where and why
Strategic issues map
Key consumer driver implications
Consumer groups 4
6. Product and packaging insights
Key Product Insights
Trends and strategic issues-other notable product trends
Key product innovation case studies 49-
Key Packaging Insights 51-
Trends and strategic issues
Product launch key takeouts
7. White spaces and innovation opportunities-space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations 60-
8. Appendix
List of Figure
List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalData'sstrategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016 3
Private label penetration and CAGR, 2011-2016 3
Cumulative value share by brand, 2016
Projected CAGR for top five categories by value, 2016-2021
List of Table
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016
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