India Beer Market Outlook to 2023
By Type (Strong, Mild and Craft Beer), By Region (North, South, West and East), By Gender (Male and Female) and By Distribution (State/Government Corporations, Distributors and Retailers)
January 2019
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About the Report
About the Report
India Beer Market Size and Overview
The beer market in India is currently in its growth stage. The market evolved from manufacturing usual beer products such as strong- lager beers to flavored beers owing to adoption of trends and technologies from markets such as America and Europe. Today, there is presence of more than 140 beer brands in Indian beer market, which could address the palate of each customer segment. The per capita beer consumption in India is still very low compared to other countries in Asia Pacific region and therefore the market could witness huge growth in the coming years owing to factors such as shift from hard liquor to beer consumption by consumers in India, increase in disposable income, change in societal perspective and others.
Market Segmentation
By Beer Type (Strong, Mild and Craft Beer)
Strong beer market was witnessed to dominate India beer market during FY'2018. It is estimated that lager beer (with alcohol content more than 5%) is generally preferred the most in the market followed by Wheat beer, Stout & Porters, Ale, Sahiti and others. The remaining market was collectively captured by mild and craft beer they seemed to have high growth potential in the market with first time alcohol drinkers preferring to consume mild beer or craft beer to get the acquired taste of beer for frequent consumption.
By Gender (Male and Female)
It was observed in India beer market in FY'2018, that men have a greater share in the consumption pattern across India owing to higher consumption per capita among men compared to women, other reason is, in many regions, men are the only bread winners for their family and with much more financial independence, they have more financial capability to spend on their lifestyle choices as compared to women.
By Type of Distribution Channel (State/Government Corporations, Distributors and Retailers)
The distribution of beer in India is still controlled by state/government corporations owing to stricter regulations across various states in India so to have better control over prices, consumption and excise duty. It was also observed in the market that emergence of modern retail outlets and hypermarkets across various metropolitan areas has increased the convenience of beer consumers who would like to purchase beer for their personal consumption
By Regional Sales (North, South, East and West)
The Southern and western regions in India were witnessed to dominate the country's beer market in FY'2018 in terms of sales volume. One of the main reasons for their dominance was that, majority of the states in these regions do not have winter season and has either humid or summer season prevailing for most of the months in an year, which acts as another factor for increased beer consumption in these states.. On the other hand, north and east side states grabbed the remaining market during FY'2018.
Competitive Landscape in India Beer Market
Competition stage in the country's beer segment was witnessed to be concentrated major 3 players in terms of sales volume in FY'2018. Companies compete on the basis of product variants product quality and distribution network, brand value and promotion strategies. Some of the major players operating within this segment include UB Group, Carlsberg and Anheuser-Busch InBev and other players include Molson Coors, Mohan Meakin, White Rhino, B9 Beverages Pvt Ltd, Arbor Brewing Company India, Gateway Brewing Company and others. Pricing, brand value as well as marketing strategies adopted by a particular company are considered as of high importance in order to reach a wider target audience in the country.
India Beer Market Future Outlook and Projections
Over the forecasted period, India beer market will witness various acquisitions, entry of new players and brands, and tie-ups which will drive this market further towards growth. It is expected that the demand for premium beer will rise in the future with an increase in personal disposable income and higher living standards. It is also expected that most of the state governments will start to delink beer taxation from IMFL soon on the basis of alcohol content paving the way for rational growth in the market. Both in terms of revenues and sales volume, the market is expected to attain high growth over the forecast period over the forecast period FY'2018-FY'2023E.
Products
Products
By Beer Type:
Strong Beer
Mild Beer
Craft Beer
By Region (Demand):
North
South
West
East
By Gender (Consumer Profile):
Male
Female
By Distribution Channel:
State/Government Corporation
Distributors
Retailers
Key Target Audience:
Beer Manufacturing Companies
Spirit Manufacturing Companies
Industry Associations
Government and Regulatory Authority
Investors and VC's
Time Period Captured in the Report:
Historical Period - FY'2013-FY'2018
Forecast Period - FY'2018-FY2023E
(FY refers to fiscal year ending 31st March of every year; E refers to Estimated Numbers)
Key Topics Covered in the Report
Executive Summary
Research Methodology
India Beer Market Overview and Genesis
India Beer Market Size, FY'2013-FY'2018
India Beer Market Segmentation, FY'2018
Snapshot on Craft Beer Market in India
Trends and Developments in India Beer Market
Issues and Challenges in India Beer Market
Competitive Landscape in India Beer Market
Company Profiles of Major Players in India Beer Market
India Beer Market Future Outlook and Projections, FY'2018-FY'2023E
Analyst Recommendation in India Beer Market
Companies
Companies Covered:
- United Breweries Ltd.
- Anheuser-Busch InBev
- Carlsberg India Pvt. Ltd
- Mohan Meakin Limited
- B9 Beverages Pvt. Ltd
- Other Prominent Craft Beer Manufacturers in India
Table of Contents
Table of Contents
1. Executive Summary
1.1. India Beer Market Overview
1.2. India Beer Market Size
1.3. Growth Drivers and Restraints in India Beer Market
1.4. Competitive Landscape of Major Players in India Beer Market
1.5. India Beer Market Future Outlook
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
Research Methodology
Approach - Market Sizing
Limitations
Variables (Dependent And Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
3. India Beer Market Introduction
3.1. India Beer Market Overview
4. India Beer Market Size, FY'2013 - FY'2018
4.1. 4P's of India Beer Market
Product
Price
Promotion
Place
5. India Beer Market Segmentation, FY'2018
5.1. By Region (South, West, North and East), FY'2018
5.2. By Beer Type (Strong, Mild, Craft Beer), FY'2018
5.3. By Gender (Male and Female), FY'2018
5.4. By Distribution Channel (State/Government Corporations, Distributors and Retailers and Direct), FY'2018
6. Growth Drivers and Trends in India Beer Market
6.1. Changing Customer Preferences and Consumption Patterns
6.2. Emerging Craft Beer Culture
6.3. Growing Preference for Smooth Tasting Beer
6.4. Presence of Premium Imported Beer Brands
6.5. Increasing Beer Consumption Among Youth
6.6. Introducing Low Calorie Beers for Health Conscious Consumers
7. Issues and Challenges in India Beer Market
7.1. Legal Hurdles
7.2. Impact of GST and Taxes
7.3. Impact of Season on Sale of Beer
7.4. Ban on Advertising
7.5. Price Hikes Limited to Once a Year
8. Snapshot on Craft Beer Industry in India
8.1. Market Overview
8.2. Competitive Landscape of Craft Beer Market in India
8.2.1. Competition Overview
8.2.2. Strengths and Weakness of Major Craft Beer Manufacturers in India
8.2.3. Major Craft Beer Manufacturers in India
8.3. Trends and Growth Drivers of Craft Beer Market in India
Changing Consumer Tastes and Preferences
Shift Towards Cans and Bottles
Big Brewery Giants Launching Craft Beer Segment
New Flavors for Every Season
8.4. Challenges Faced by Craft Beer Manufacturers in India
Difficulty in Acheveing Scale
Brewing License and Excise Regulations
Logistics Costs and Setting Up Costs
9. Competitive Landscape of India Beer Market
9.1. Market Share of Major Beer Companies in India Beer Market, FY'2018
Competition Factors
10. Company Profiles of Few Major Players in India Beer Market
10.1. United Breweries Limited (UB Group)
10.2. Anheuser-Busch In Bev NV
10.3. Carlsberg India Private Limited
10.4. Mohan Meakin
10.5. B9 Beverages Private Ltd. (Bira 91)
10.6. Himalayan Ales Private Ltd. (White Rhino)
10.7. Other Prominent Beer Brands in the India Beer Market
11. India Beer Market Future Outlook and Projections, FY 2018-FY 2023E
11.1. Future Projections for India Beer Market by Revenues and Sales Volume, FY'2018-FY'2023E
11.2. By Region, FY'2023
11.3. By Beer Type, FY'2023
11.4. By Gender, FY'2023
11.5. By Distribution Channel, FY'2023
11.6. Cause and Effect Relationship Between Dependent and Independent Factors prevailing in the Market
12. Analyst Recommendations
Disclaimer
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List of Figure
Figure 1-1: India Beer Market Structure, FY'2018
Figure 4-1: India Beer Market Size on the Basis of Volume in Million Litres and in Million Cases, FY'2013 - FY'2018
Figure 5-1: India Beer Market Segmentation on the Basis of Region (North, South, West and East) in terms of Beer Consumption on the Basis of Percentage (%), FY'2018
Figure 5-2: India Beer Market Segmentation on the Basis of Beer Type (Strong Beer, Mild Beer and Craft Beer) in terms of Consumption in Percentage (%), FY'2018
Figure 5-3: India Beer Market Segmentation on the Basis of Gender (Male and Female) in terms of Beer Consumption in Percentage (%)
Figure 5-4: India Beer Market Segmentation on the Basis of Distribution Channel (State/Government Corporations, Distributors and Retailers and Direct) in terms of Beer Consumption in Percentage (%), FY' 2018
Figure 6-1: Proportionate Share of Beer in India Alcoholic Beverage Market on the Basis of Consumption Volume in Terms of Percentage (%), FY'2018
Figure 6-2: Population Split in India on the Basis of Age Group in Percentage (%)
Figure 7-1: Average Seasonal Temperature Variations on the Basis of M-O-M, 2017
Figure 9-1: Market Share of Major Companies in India Beer Market on the Basis of Sales Volume in Percentage (%), FY'2018
Figure 9-2: Market Share of Major Beer Brands in India Beer Market on the Basis of Sales Volume in Percentage (%), FY'2018
Figure 10-1: Financial Performance of United Breweries on the Basis of Gross Revenues in INR Million, FY2013-FY2018
Figure 10-2: Financial Performance of United Breweries on the Basis of Consolidated EBITDA in INR Million and EBITDA Margin (%), FY2015-FY2018
Figure 10-3: Financial Performance of United Breweries on the Basis of Consolidated Gross Profit in INR Million, FY2015-FY2018
Figure 10-4: Financial Performance of Mohan Meakin on the Basis of Operating Revenue in INR Million, FY'2014-FY'2018
Figure 10-5: Financial Performance of B9 Beverages on the Basis of Net Sales in INR Million, FY2016-FY2018
Figure 10-6: Financial Performance of Himalayan Ales (White Rhino) on the Basis of Net Sales in INR Million, FY2017-FY2018
Figure 11-1: Per Capita Consumption of Beer in India Alcoholic Beverage Industry, FY'2018 and FY'2023
Figure 11-2: India Beer Market Future Projections on the Basis of Sales Volume in Million Liters and in Million Cases (%), FY'2018 - FY'2023E
Figure 11-3: Indian Beer Market Revenue Future Projection on the Basis of Retail Sales in INR Billion, FY'2018-FY'2023
Figure 11-4: India Beer Market Segmentation on the Basis of Region (North, South, West and East) in terms of Beer Consumption on the Basis of Percentage (%), FY'2023
Figure 11-5: India Beer Market Segmentation on the Basis of Beer Type (Strong Beer, Mild Beer and Craft Beer) in terms of Consumption in Percentage (%), FY'2018
Figure 11-6: India Beer Market Segmentation on the Basis of Gender (Male and Female) in terms of Beer Consumption in Percentage (%), FY 2023
Figure 11-7: India Beer Market Segmentation on the Basis of Distribution Channel (State/Government Corporations, Distributors and Retailers and Direct) in terms of Beer Consumption in Percentage (%), FY' 2023
List of Table
Table 2-1: Correlation Matrix of India Beer Market
Table 2-2: Regression Coefficient Output for India Beer Market
Table 3-1: Overview of the Beer Market in India including Genesis, Market Stage, Market Size, Companies and Major Markets
Table 4-1: Rationale and Description for India Beer Market Size on the Basis of Sales Volume in Million Litres, FY'2013-FY'2018
Table 4-2: Primary Marketing Channels Followed in the India Beer Market, FY'2018
Table 4-3: Consumer Profiles of Beer Market in India, FY'2018
Table 4-4: Product Positioning Strategy of Few Beer Brands in India
Table 4-5: Pricing Strategy Based on Segment in India Beer Market
Table 5-1: Rational and Description of India Beer Market Segmentation on the Basis of Region (North, South, West and East) in terms of Beer Consumption in Million Liters, FY 2018
Table 5-2: Rational and Description of India Beer Market Segmentation on the Basis of Beer Type (Strong Beer, Mild Beer and Craft Beer) in terms of Beer Consumption in Million Liters, FY 2018
Table 5-3: India Beer Market Segmentation on the Basis of Gender (Male and Female) in terms of Beer Consumption in Million Liters, FY 2018
Table 5-4: India Beer Market Segmentation on the Basis of Distribution Channel (State/Government Corporations, Distributors and Retailers and Direct) in terms of Beer Consumption in Million Liters, FY' 2018
Table 6-1: Per Capita Consumption of Beer in India Compared to Other Asian Countries in Litres, 2017
Table 6-2: List of Breweries in India with Type, Beer Count and Established Date, as of December 2018
Table 6-3: List of Top Selling International Beer Brands in India with Packaging (SKU's)
Table 8-1: Overview of the Craft Beer Market in India including Genesis, Market Stage, Raw Material, Major Companies, Major Markets, Sales Channels and Market Trends.
Table 8-2: Comparison between Industrial Brewery and Craft Brewery in India
Table 8-3: Competitive Overview of India Craft Beer Market, FY'2018
Table 8-4: Strengths and Weaknesses of Few Major Companies in the Craft Beer Market in India
Table 8-5: Company Overview of Few Major Craft Beer Manufacturers in India
Table 9-1: Competitive Overview of India Beer Market Including Competition Stage, Competitive Strategies, Major Players and Competition Trends
Table 9-2: Strengths and Weaknesses of Some Major Manufacturers in the India Beer Market in India
Table 9-3: Market Share of Major Companies in India Beer Market on the Basis of Sales Volume in Million Litres, FY'2018
Table 9-4: Market Share of Major Brands in India Beer Market on the Basis of Volume Share (%), Sales Volume in Million Litres and in Million Cases, FY'2018
Table 10-1: Company Profile of United Breweries Ltd. including Company Overview, Products, Regional Presence, Key Executives, Market Share, Number of Employees, Best Selling Product, Promotion Strategies and Future Plans
Table 10-2: Major Product Brands of United Breweries Ltd Including Brand Category, and Product Name
Table 10-3: Company Profile of Anheuser-Busch InBev NV including Company Overview, Regional Presence, Key Executives, Revenue, Number of Employees, Best Selling Product, Business Strategies, Promotion Strategies and Future Plans
Table 10-4: Major Product Brands of Anheuser-Busch InBev NV Including Brand Category, and Product Name
Table 10-5: Company Profile of Carlsberg India Pvt. Ltd. including Company Overview, Regional Presence, Key Executives, Estimated Revenue, Number of Employees, Best Selling Product, Promotion Strategies and Future Plans
Table 10-6: Carlsberg India Pvt. Ltd. Revenue from Operation Breakdown in INR Million, FY 2017-FY 2018
Table 10-7: Major Product Brands of Carlsberg India Pvt. Ltd Including Brand Category, and Product Name
Table 10-8: Company Profile of Mohan Meakin including Company Overview, Revenue Streams, Manufacturing Centres, Key Executives, Number of Employees, Market Share, Major Beer Brands, Revenue from Exports and Recent Activities
Table 10-9: Major Product Brands of Mohan Meakin Including Product Category, and Product Name
Table 10-10: Company Profile of B9 Beverages Pvt. Ltd. including Company Overview, Products, Regional Presence, Key Executives, Market Share, Number of Employees, Best Selling Brand, Promotion Strategies and Future Plans
Table 10-11: Major Products of B9 Beverages Pvt. Ltd. Including Brand Category, and Product Name
Table 10-12: Company Profile of Himalayan Ales Pvt. Ltd. including Company Overview, Products, Regional Presence, Key Executives, Market Share, Best Selling Product, Promotion Strategies and Future Plans
Table 10-13: Major Products of Himalayan Ales Pvt. Ltd. (White Rhino) including Geography, Product Name, Alcohol Content and Description
Table 10-14: List of Few Other Prominent Beer brands in the India Beer Market
Table 11-1: Rationale and Description for India Beer Market Future Projections on the Basis of Sales Volume and Revenues, FY'2018-FY'2023E
Table 11-2: Rational and Description of India Beer Market Segmentation on the Basis of Region (North, South, West and East) in terms of Beer Consumption in Million Liters, FY 2023
Table 11-3: Rational and Description of India Beer Market Segmentation on the Basis of Beer Type (Strong Beer, Mild Beer and Craft Beer) in terms of Beer Consumption in Million Liters, FY 2023
Table 11-4: India Beer Market Segmentation on the Basis of Gender (Male and Female) in terms of Beer Consumption in Million Liters, FY 2023
Table 11-5: India Beer Market Segmentation on the Basis of Distribution Channel (State/Government Corporations, Distributors and Retailers and Direct) in terms of Beer Consumption in Million Liters, FY' 2023
Table 11-6: Cause and Effect Relationship Analysis between Industry Factors and Expected Beer Market Prospects
Table 12-1: Analyst Recommendations for Beer Companies in India
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